𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠Developed and implemented marketing strategies aligned with business objectives, focusing on customer acquisition and retention.𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡Conducted thorough market analysis to identify customer needs, industry trends, and competitive insights to inform strategic decisions.𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Built and maintained a strong brand identity, ensuring consistent messaging across all channels.𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴Oversaw the creation of engaging content, including blog posts, whitepapers, and social media updates, to attract target audiences.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴Managed and optimized online campaigns—SEO, PPC, email marketing, and social media—to drive lead generation and conversions.𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀Planned and executed successful product launches, collaborating with cross-functional teams for effective market entry.𝗨𝘀𝗲𝗿 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 & 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻Implemented strategies to enhance user onboarding processes and improve customer retention rates.𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀Monitored campaign performance using analytics tools, leveraging insights to refine marketing strategies.𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁Collaborated with sales teams to align marketing efforts with sales objectives, supporting lead generation and nurturing.𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Oversaw the marketing budget, ensuring efficient resource allocation to maximize ROI.𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁Identified and established strategic partnerships to enhance brand visibility and expand market reach𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽Led and mentored the marketing team, fostering collaboration and professional growth𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗠𝗮𝗽𝗽𝗶𝗻𝗴Analyzed and optimized the customer journey from awareness to conversion𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻Created strategies for attracting and converting leads across multiple channels

𝗪𝗲𝗯3 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴Developed and implemented blockchain marketing strategies for cryptocurrency projects, enhancing user engagement and participation through targeted NFT and token campaigns.𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴Managed vibrant online communities on Discord and Telegram, fostering loyalty through interactive engagement strategies.𝗗𝗔𝗢 & 𝗠𝗲𝘁𝗮𝘃𝗲𝗿𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴Led marketing initiatives for DAOs, promoting community engagement and governance participation while creating innovative strategies for the metaverse.𝗦𝗼𝗰𝗶𝗮𝗹 𝗧𝗼𝗸𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀Utilized social tokens to expand brand reach and enhance community connections, while establishing partnerships with influencers and KOLs to amplify messaging.𝗖𝗿𝘆𝗽𝘁𝗼 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 & 𝗠𝗲𝗱𝗶𝗮 𝗕𝘂𝘆𝗶𝗻𝗴Managed crypto advertising campaigns, including media buying and planning, to maximize exposure and user acquisition.𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀Crafted content strategies tailored to Web3, driving interest through engaging materials, and analyzed performance data to optimize results.𝗨𝘀𝗲𝗿 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴Implemented user onboarding strategies for seamless blockchain adoption and utilized account-based marketing to target high-value clients.𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲Coordinated industry events and leveraged insights to inform marketing strategies, enhancing brand credibility.𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀 & 𝗣𝗥 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻Managed listings on exchanges like CoinMarketCap and CoinGecko, and executed PR promotions to build media relationships.𝗔𝗶𝗿 𝗗𝗿𝗼𝗽𝘀, 𝗚𝗶𝘃𝗲𝗮𝘄𝗮𝘆𝘀 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀Designed airdrop campaigns to incentivize participation and forged strategic partnerships to enhance marketing efforts.

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Managed multi-channel marketing platforms, integrating tools like HubSpot, Marketo, Salesforce, and Google Analytics for streamlined automation and customer engagement. Led data-driven campaigns, enhancing audience segmentation and personalized interactions. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝘀𝗰𝗼𝘁 𝗮𝗻𝗱 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿Developed marketing strategies to amplify brand messaging and drive organic growth via right brand messaging. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁archety product Led product development with cross functional𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀Defined brand positioning using archetypes to craft emotional narratives. Developed buyer personas based on research to refine messaging and ensure product-market fit.𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗗𝗲𝗺𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻Conducted market analysis to identify customer pain points, translating insights into actionable strategies. Developed go-to-market strategies leveraging content marketing and SEO.𝗔𝗧𝗟 & 𝗕𝗧𝗟 Implemented ATL strategies for visibility and BTL initiatives for targeted engagement and lead conversion.𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗙𝗹𝗼𝘄 & 𝗨𝗫 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻Mapped customer touchpoints, collaborating with UX/UI teams to enhance usability and conversion rates through testing.𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗥𝗦Drove acquisition and retention strategies, utilizing insights for tailored loyalty programs and personalized marketing.𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗞𝗣𝗜𝘀Executed performance marketing campaigns, optimizing for ROI and monitoring KPIs like Customer Acquisition Cost (CAC) and Lifetime Value (LTV).𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Managed a product marketing team, ensuring alignment of goals and communication across business units, fostering strong stakeholder management.

Managed and optimized social media channels of more than couple of clientsHandled shopify store of client with inventory, orders, success rate and worked on customer retentionBrought changes in @Shopify store landing page and optimized product pageExecute paid marketing on social channels for better ROI with minimum ROASDid off page activities and built brand online reputation while optimizing GMB for more visibilityCreated title and meta tags manually for complete e-commerce storeWrote micro blogs and promoted it on PBN and other blog networks.

Promoted as a Digital Marketing Executive :My roles and responsibilities were more versatile than profile, here are some key points that I was taking care of :Google Ads : The creation of campaigns, integration of other google platforms, working on bid strategies, and planning campaigns for optimal results.Facebook and Instagram Ads : Building Pixel and running campaigns for brand building and conversion, creating different carousel ads over catalog to meet expected ROIE-commerce Management : Managing Shopify stores and bringing changes as per the google and business requirements, updating the stores and managing the inventory, meanwhile bringing changes on store look and feel and integration of 3rd party software/API to sustain store experience.client coordination : Direct coordination with clients to better understand business needs while bypassing the mediator so that every implementation is understood, permitted, and approved by the client only.Team Management : Coordinating with a team of developers, graphic designer and marketing team to get any task done, bringing creative ideas into canvas or in a picture with the expertise of the graphic designer. Any major development changes on-site need to discuss with developers to get it done.

Stepped into world of Marketing Joined the first organization as an Intern and did a lot side Hussle to learn and understand the basics of Marketing Got opportunity to work on various aspects of Digital marketing via social media, ecomm store management, paid ads, IN and OUT of SEO etcworked on SEO ON page optimization while analyzing how how google algorithm worksManaged to take interest in paid marketing and did detailed research on Google ads, Webmaster, Analytics, Tag Manager, marketplace and all other google toolsUnderstood how link juice works and explored new techniques that can pass authority to our website