Apple Wang Email & Phone Number

中国 上海市

National local store marketing team management· Develop yearly management strategy and R&R of LSM team· Local marketing activities and AMP management· Develop toolkits and trainings to strengthen LSM’s capability· Support new stores/problem stores/competitive storesLead national B2B cooperation · Develop national B2B cooperation strategy and yearly calendar· Lead national 3 B2B cooperation to drive sales and new membersLead brand image and consumer experience projects· In-store/Last mile POP design and display guideline· Background music/uniforms managementLead national gift card project · Develop gift card strategy and theme promotions· Optimize offers and improve UIUE experience

中国上海

· Led national BTL support for brand growth strategy/channel strategy · Led national peak season promotions · Worked with MKTG to define Assortment/Planogram/Display guideline · CP budget annual plan/allocation/efficiency evaluation · National New Geo expansion project support · MD/PG/Agency Management-recruiting/training/motivation/productivity review · Led SH In-store execution evaluation project - Guideline/Report/Agency management

· Drove mass channel distributor/shopper insight survey and worked out SWOT/channel strategy/route to market plan· Led national and regional promotions, including planning, execution, monitoring and efficiency analysis· Store decoration/in-store materials’ design, production and agency management· Supported yearly seminars · A&P management

· BTL marketing support of new product launch · Worked with sales team to provide tailor made marketing support to KA, IT distributors and wholesalers· Organized national/regional peak season promotions and monitored in-store execution· Defined in-store merchandising standard and prepared merchandising tools · Organized annual national distributors’ meetings

其他, Marketing

学士, English Language And Literature, General