An analytical thinker on the use of enterprise applications to drive business benefits, Albert and his team of industry analysts and researchers help software buyers, their suppliers and implementation partners formulate winning strategies in the apps-ready economy with historical purchase data and forward-looking guidance.APPS RUN THE WORLD is a leading technology market-research company devoted entirely to the applications space. Relying on a rigorous data-centric research methodology, we ask the simple question: Who's buying enterprise applications from whom and why? And we deliver the results to thousands of multinational clients.Since its inception in 2010, APPS RUN THE WORLD has grown to become the most trusted data source for real-time enterprise technology market insights driven by supply-side research, hundreds of billions of dollars in new and existing software investments, as well as validated buyer intent signals with daily updates.For CXOs, our priority is to guide them with quality data and expert advice that help them map and execute their digital transformation initiatives as they evaluate technology providers and implementation partners, benchmark themselves against their peers, require to mitigate risks in ecosystem buildout and finally position their organizations for sustainable growth with world-class data and decision support.For vendors, our mission is to synthesize tens of millions of unique software purchases into bite-sized reports, while pre-qualifying thousands of fresh leads and buyer intent signals into a manageable demand-generation framework for highly effective account-based marketing programs.APPS RUN THE WORLD is all about Apps Research & Buyer Insight, delivering market-sizing data, competitive intelligence and actionable buyer intent signals for vendors, sales and marketing decision-makers, institutional investors, as well as key stakeholders interested in tapping into the $1-trillion-plus enterprise software industry.