Rafael Appugliese Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

First fintech in LATAM performing payments with biometric checkout.Responsible for Brand building, Trade Marketing, and B2B+B2C marketing funnels.Sales Channels director.

Salt Lake City, Utah, United States

Responsible for Global Growth, Marketing, Sales, CS/CX.Main areas: Performance, branding, creators, artist relations, social media and strategies, ASO, SEO, customer support and experience, educational and partnerships development.

São Paulo, São Paulo, Brazil

Director of Sales, Marketing, and Customer Success.MRR / SaaS modeling, planning, and execution.Commercial partnerships and C-level negotiations.Business development.Startup acquired by Alice Saúde in Dec. 2021

São Paulo Area, Brazil

Zazcar is the first car-sharing startup in Latin America. We proudly developed end-to-end IoT technology and a consumer brand.Marketing, Sales and CS/CX director.Built a Life Style Brand!User Acquisition, Conversion and retention funnels.Subscription (MRR) and new business models.Marketing strategy and execution: performance, social, content, influencers and events.B2C and B2B on/off marketing.Business Dev and Partnerships.12 direct repors.

São Paulo Area, Brazil

CMZ Sorvetes (third biggest ice cream group / BR) - invested by HIG Capital Marketing, Trade Marketing and Innovation Director, managing two top-of-mind Consumer brands. Up to 20 reports. Responsible for net profit turnaround.Acting as interim Director of Marketing and Trade for HIG Capital's turnaround plan.FMCG (ice-cream) brand strategy, repositioning portfolio, pricing and supporting Sales VP to increase volume.Developed innovation platform and GTM strategy and plans.Trade MKT events plan and activation across Brazil.Paid Media, Social media strategy, Content management and Branding strategy.Brand repositioning and negotiations directly with major media players as a buyer.

São Paulo Area, Brazil

B2B Key Accounts and New Business development.C-Level negotiationsResponsible for starting up 3 new branches in Brazil.Digital strategy: Content, SEO, In/Outbound and Lead generation.Focused on building long-term partnerships.Participated from early stage to acquisition.Knijnik: a project management Startup acquired by Axxon.

São Paulo Area, Brazil

Manage Microwave Oven and Vacuum Cleaner category. (Tot. Revenue 200MM US)Brand Development: Brastemp and Consul.Online strategy and activation. Digital strategy.POP ActivationP&L and Supply control.Innovation and Product launchTeam Leaderhttp://www.youtube.com/brastemp#p/u/11/ziV6HjClpMM

São Paulo Area, Brazil

Led strategic project that redesigned all packaging of frozen foodsATL and BTL.Marketing StrategyOnline and Digital marketing.Innovation and new products launch.

São Paulo Area, Brazil

Implemented the new Innovation area, expert in: innovation processes design, project management tools, milestones implementation and launching and post-launching strategies, GTM / Go To Market Strategy. Several benchmarks in global companies’ innovation´s areas, such as Johnson & Johnson, 3M, Natura, etc. Project manager consultant of 15 new products launches.Team Leader

São Paulo Area, Brazil

Job rotation withinSales, Marketing, Logistics, Industrial, Finance and Demand Planning. Sales Routine Project LeaderLow Cost Innovations Project LeaderC-Level presentations.

São Paulo Area, Brazil

LATAM Regional Marketing.Spreads and cooking products, Innovation projects for all L.A. countries. Brand development.Branding projects.

Extension, Six Sigma

Activities and Societies: Six Sigma Green Belt

Master Of Business Administration (Mba), Finance And Marketing, Mba

Activities and Societies: Marketing strategies and finance concepts. Projects and investments analysis.

Extension, Project Management

Activities and Societies: Project Management specialization.

Engineer, Production Engineering