• Global responsibility for the marketing and sponsorship strategy• Responsible for planning and execution of marketing plan and respective budget.• Leading the digital marketing and brand team for all marketing campaigns, initiatives and activities • Managing an external digital agency in digital marketing activities such as SEO, paid advertising, influencer outreach and e-commerce development and optimisations• Assisting the brand team with the planning and execution of photography shoots• Working with the brand team to devise video shoot concepts, while briefing and overseeing the video shoot• Assisting the brand team with the planning of global sales conference and responsibility for the marketing presentation• Assessing market demands and trends to define future e-commerce revenue for budgets and targets• E-commerce product forecasting for all regions based on historical figures and upcoming sport and athleisure trends• Assisting the local markets with Amazon strategy and paid advertising• Defining the e-CRM strategy • Defining the global and regional social media strategy • Planning and defining the global B2B strategy for above and below the line activities

• Responsible for the defining, executing and monitoring of the digital marketing budget• Responsible for the global digital marketing strategy • Leading the digital marketing team and responsible for the planning and execution of all digital activities• Managing an external digital agency in digital marketing activities such as SEO, paid advertising, influencer outreach and e-commerce development and optimisations• Assessing market demands and trends to define future e-commerce revenue for budgets and targets• E-commerce product forecasting for all regions based on historical figures and upcoming sport and athleisure trends• Assisting the local markets with Amazon strategy and paid advertising• Defining the e-CRM strategy and working with the e-CRM manager to execute the tactics and activities needed to achieve the targets set within the e-CRM strategy• Defining the global and regional social media strategy • Assisting the marketing director in defining global sponsorship strategy • Planning and defining the global B2B strategy for above and below the line activities

• Supporting the marketing director in defining the digital marketing budget• Assisting the marketing director in the planning of the digital marketing strategy• Assisting the marketing director and external brand agency in the planning and execution of all global digital brand campaigns• Leading the digital marketing team and responsible for the planning and execution of all digital activities• Managing an external digital agency in digital marketing activities such as SEO, paid advertising, influencer outreach and e-commerce development and optimisations• Managing and reporting of global PR media using Meltwater, a global PR platform.• Content management including product & range launches, category page merchandising, landing pages, brand campaigns, new content & blog stories• Assessing market demands and working with marketing, sales and finance director to forecast future e-commerce revenue.• E-commerce product forecasting for all regions based on historical figures and upcoming sport and athleisure trends• Defining the e-CRM strategy and working with the e-CRM manager to execute the tactics and activities needed to achieve the targets set within the e-CRM strategy• Defining the global and regional social media strategy as well as the planning and delivery of social media advertising• Leveraging of global sponsored assets across digital channels• Planning and coordination of above and below the line activities with B2B partners