Abhinav Puri
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Abhinav Puri Email & Phone Number

Manager Data Analytics at Publicis Sapient
Location: Delhi, India 5 work roles 1 school
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Role
Manager Data Analytics
Location
Delhi, India
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Abhinav Puri is listed as Manager Data Analytics at Publicis Sapient, a with 19769 employees, based in Delhi, India. AeroLeads shows a matched LinkedIn profile for Abhinav Puri.

Abhinav Puri previously worked as Senior Associate L2 at Publicis Sapient and Senior Analyst - Analytics at Cvent. Abhinav Puri holds Bachelor Of Technology - Btech, Information Technology from Manav Rachna College Of Engg.Faridabad.

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Publicis Sapient

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Profile bio

About Abhinav Puri

As a Data Analytics Manager at Publicis Sapient and a certified Multi-Solution Architect (Adobe Experience Cloud), I specialize in designing and executing scalable MarTech solutions that drive business outcomes. With over a decade of experience in Data Strategy, CDP, Web Analytics, Optimization, Personalization, I thrive on crafting Data-as-a-Product and customer-centric frameworks that unlock actionable insights for global brands.My expertise spans across a wide array of Adobe solutions, including Adobe Analytics, Adobe Target, Adobe Experience Platform (AEP), WebSDK, and Real-Time CDP, Customer Journey Analytics (CJA) enabling me to lead complex implementations and drive digital transformation initiatives.I’m passionate about leveraging these solutions to create seamless, data-driven customer experiences, optimize user journeys, and empower organizations to make smarter, faster decisions as well as derive value on their Martech investments. In my role, I focus on:Architecting scalable MarTech infrastructure/SolutionsCrafting end-to-end Data Strategy, Roadmaps and Use-Case oriented solutions.Driving personalization and optimization strategies across web and mobile platforms.Implementing cutting-edge solutions using Adobe’s Real-Time CDP and Customer Journey Analytics.As an Adobe Analytics Champion for 2024-2025, I’m committed to sharing knowledge with the community and helping businesses realize the full potential of their data.Check out my certifications here: https://www.credly.com/users/abhinavpuriTechnical Blogs / Knowledge Sharing: https://www.abhinavpuri.com/Tools/Skillset:Adobe Analytics Certified Developer | Adobe Analytics Certified Architect | Adobe Analytics Certified Business Practitioner | Adobe Target Certified Business Practitioner | Adobe Target Certified Business Architect | Adobe Audience Manager Certified Business Practitioner | Adobe Customer Journey Analytics Certified Business Practitioner | Adobe Customer Journey Analytics Certified Developer | Adobe Launch | Optimizely | Adobe Experience Platform | Adobe Certified Real-Time CDP Developer | Adobe Certified Adobe Real-Time CDP Business Practitioner | Adobe Subject Matter Expert – Adobe Analytics Architect Master | Adobe Subject Matter Expert - Adobe Target Architect Master | GCP | Azure | AWS | Data Science | Python | Analytics Automations

Current workplace

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Publicis Sapient
Publicis Sapient
Manager Data Analytics
boston, massachusetts, united states
Employees
19769
AeroLeads page
5 roles

Abhinav Puri work experience

A career timeline built from the work history available for this profile.

Manager Data Analytics

Current

Gurugram, Haryana, India

Apr 2021 - Present

Senior Associate L2

Gurgaon, Haryana, India

Feb 2018 - Apr 2021

Senior Analyst - Analytics

Gurgaon, India

- Subject Matter Expert (SME)- Functional & Technical Consultant on Adobe Analytics (Web Analytics).- Implementing/Instrumentation of Adobe Analytics for new sections/micro-sites/websites/resources, using tag management (Dynamic Tag Manager - DTM)/Legacy Javascript Implementation.- Coordinating with external vendors over Adobe Analytics integration/configuration like Optimizely, Chat services(live person), CRM(SalesForce), Marketing automation tool(Marketo), Content marketing tools.- Technical Front-end technologies - Javascript, HTML, CSS, JQuery- Requirement gathering from stake holders to understand Key business requirements (KBRs) and defining Key Performance Indicators (KPIs), creating/updating Adobe Analytics SDR's and developing and implementing code for the same.- QA/Testing of Tag implementation using testing tools (Charles, WASP, Fiddler, Httpfox, FireBug and other JavaScript debugger) and build testing strategy of Adobe Analytics Tags- Key player in Conversion rate optimization (CRO) using A/B testing (Creating/Managing/Reviewing and Reporting using Optimizely).- Maintaining and supporting the existing implementations, Creating dashboards and do day to day analytics review, reporting and recommend changes and improvements in website and campaigns to improve maximum visibility and generate high volume of traffic, regular audit of websites based on SEO best practices & get necessary SEO changes to drive qualified organic traffic.- Creating dashboards that track KPIs for marketing initiatives, performing ad hoc analysis to identify new opportunities and proactively address problems. Special focus on evaluating campaign ROI using Adobe Analytics & SalesForce.- Performance review all inbound & outbound campaign's ROI and Establishing benchmarks to give additional context for improving the business.

Feb 2016 - Feb 2018

Senior Analyst

Gurgaon, India

Sep 2013 - Dec 2015

Analyst

Smg Convonix

Gurgaon, India

Jul 2012 - Aug 2013
Team & coworkers

Colleagues at Publicis Sapient

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1 education record

Abhinav Puri education

FAQ

Frequently asked questions about Abhinav Puri

Quick answers generated from the profile data available on this page.

What company does Abhinav Puri work for?

Abhinav Puri works for Publicis Sapient.

What is Abhinav Puri's role at Publicis Sapient?

Abhinav Puri is listed as Manager Data Analytics at Publicis Sapient.

Where is Abhinav Puri based?

Abhinav Puri is based in Delhi, India while working with Publicis Sapient.

What companies has Abhinav Puri worked for?

Abhinav Puri has worked for Publicis Sapient, Cvent, Wunderman, and Smg Convonix.

Who are Abhinav Puri's colleagues at Publicis Sapient?

Abhinav Puri's colleagues at Publicis Sapient include Shiva K, Richa Sharma, Rohitas Kumar, Anil Kumar G, and Sakshi Maheshwari.

How can I contact Abhinav Puri?

You can use AeroLeads to view verified contact signals for Abhinav Puri at Publicis Sapient, including work email, phone, and LinkedIn data when available.

What schools did Abhinav Puri attend?

Abhinav Puri holds Bachelor Of Technology - Btech, Information Technology from Manav Rachna College Of Engg.Faridabad.

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