In my role as Google's Chief Brand & Creative Marketing Evangelist I feel I have found my "calling". Working with global advertising partners to elevate their digital brands is more than just a job for me. It's truly a passion. The opportunity to work with some of the world's most sophisticated CMOs to help them improve their digital strategies with the end consumers' wants and needs in mind leads not only to long-term business success but long-term "human satisfaction". Technology has changed the world but emotion and authenticity aren't out of fashion. The brands that can walk the tightrope of both gracefully are going to be the winners. My approach to executive meetings is to provoke bold action through the perfect mix of facts & fun, head & heart, convincing & caring.