Marketing Data Analyst
Current• Monitor Website performance on Google Analytics 4• Analyze key performance indicator (KPI) metrics across marketing channels and activities SEO, Paid Search, Email, social media, Webinars and ABM• Identify trends and relationship with marketing and sales data. Involvement in the analysis of key campaigns for monthly ROI meeting with executive stakeholders.• Partner with sales team to provide insights on lead generation and pipeline. Monitoring Marketing qualified leads and sending sales qualified leads to sales team• Developed a Marketing multi touch attribution model• Maintaining contact database using Zoominfo – Ringlead software• Created Lead score model in Eloqua