Digital Marketing Specialist
CurrentStrategic Development: Designing and implementing a digital marketing strategy encompassing SEO, paid advertising, social media, email marketing, and online content.Search Engine Optimization (SEO): Managing SEO efforts to enhance the ranking of our website and content on major search engines.Paid Advertising: Designing, launching, and optimizing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and others.Social Media: Creating and managing engaging social media content to interact with the audience, as well as monitoring and analyzing campaign performance.Email Marketing: Developing effective email campaigns, including customer database collection, content creation, and performance reporting.Analysis and Reporting: Collecting and analyzing digital marketing data to measure campaign success and provide improvement recommendations.Team Collaboration: Collaborating with creative teams, graphic designers, content writers, and web developers to achieve marketing goals.Trend Research: Investigating and staying abreast of the latest trends in digital marketing and implementing best practices.