Aprielle D. Email and Phone Number
Hey there, I'm Aprielle 👋🏻 (pronounced Ap-ri-elle)I'm passionate about solving problems through effective products, digital marketing and experiences. My specialities are social media community management & organic content, product analysis, digital marketing and optimisation. I’m a big believer in continuous learning & development to stay adaptive and enjoy taking on new challenges. Fascinated by technology and endless unique channels, my curiosity and drive to always understand the ‘why’ and ‘how’ in great detail, led me to complete a digital marketing certificate. The knowledge I gained was invaluable and set me up to succeed in various projects across Operations, Social Media, Marketing, Product – and now, Capability.In my spare time, you can probably find me near an oven. In love with the art of baking, I enjoy experimenting with new dessert recipes and flavours. I spent 2020 lockdowns perfecting my dark chocolate salted caramel cookie recipe and haven’t looked back. @bakingwithaprielle on IG is where you can take a peek at all my baking adventures. Oh. And despite living in New Zealand and Australia over the last 13 years, I still have my Canadian accent 🇨🇦
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Brand And Campaign CoordinatorSharley ConsultingMelbourne, Vic, Au -
Capability Design SpecialistBoq Group Apr 2024 - PresentMelbourne, Victoria, AustraliaI love learning new skills while leaning into some of my transferrable strengths. I initially took on this role in April 2024 as a 3-month secondment where I was project focussed on organisational complaints capability. 3 months wasn't enough, and I wanted to continue developing my skills in Capability and L&D. My secondment was extended until March 2025 while my home role (Social Community Manager) became redundant as a result of a restructure. In this role, I create effective and engaging learning experiences based on specific design needs. This includes developing online training modules and assessments, running training needs analyses and when required, facilitating workshops. -
Social Community ManagerBoq Group Jul 2023 - Apr 2024Melbourne, Victoria, AustraliaSitting within the Digital Marketing team, no two days are the same when working across all 6 of our brands – Bank of Queensland, ME Bank, Virgin Money Australia, BOQ Specialist, BOQ Finance and BOQ Business – and managing all organic social media content. Outside of my BAU work, a few additional achievements I'm proud of: ✔️ Building out the BOQ Group LinkedIn page alongside Brand and proposing a content strategy, focusing on talent acquisition, and growing the following with no paid media budget from 0 to ~3,000 within six months. Achieved: 15 pieces of content live with an avg engagement rate of 17.17%. ✔️ Establishing several BOQ Group employer branding opportunities by pitching these concepts, taking them from brief to go live. ✔️ Publishing multiple pieces of well-performing social content for cyber security & scam awareness as a contributor to the Cyber, Scams & Financial Crimes Working Group. ✔️ Delivering multiple sessions of 'Social Media for Business' to our sales & broker teams to showcase the benefits of social for professional use with an 80% attendance rate. ✔️ Managing key supplier relationships from managing allocated budgets to contract negotiations. As a result of a restructure, my role was made redundant inhibiting my expected return to the role in March 2025, post-Capability secondment. -
Women In Digital MemberWomen In Digital Jul 2024 - PresentWomen in Digital is a national, for-purpose organisation dedicated to connecting, educating and empowering their way to gender diversity. Designed for career-driven humans passionate about a career in digital, Women in Digital's Membership is building an inclusive community of like-minded go-getters excited to achieve their career goals with the support of our welcoming community. -
Product AnalystLatitude Financial Services May 2023 - Jul 2023Melbourne, Victoria, AustraliaShort gig reporting to the Head of Product, Co-Brand. I was able to dip my toes in Product Management and deliver various product deliverables for the David Jones credit cards partnership. Highlights include:✔️ Undertaking market & competitor analysis for our rewards program offering and launch offer, and providing recommendations based on the findings.✔️ Working from draft to final stages of our Financial Table, Key Facts Sheet, Terms & Conditions booklet, Privacy Notice and Privacy Policy documents for the new products across multiple review sessions with Legal, Compliance and Privacy stakeholders.✔️ Working with Legal, Compliance and various key stakeholders to finalise our Product Naming Convention guidelines in-line with current regulatory obligations and rolling this out to key teams working on the product launch.✔️ Finalising the new customer card carriers with the Creative Services and Marketing teams by reviewing and providing feedback to layout/copy to ensure all info is up to date and supports the overall customer brand experience. -
Social Media Community LeadLatitude Financial Services Jul 2021 - Apr 2023Melbourne, Victoria, AustraliaLeading the Social Community team – a small (but mighty!) team of three – focused on building brand presence and trust through community support and digital engagement on our Social pages. To establish this new business function, I drafted and proposed a Community-focused strategy based on competitive analysis and research within our existing owned channels.Aside from leading and supporting my team through a public cyber incident in March 2023, a few key achievements were:✔️ Boosting positive engagement through 'non-banky' tone of voice, GIFs & emojis and reduction in average response time to align with industry standards. Response time EOY: 2021 <2 hours, 2022 <1.5 hours.✔️ Creation of a comprehensive reporting dashboard with greater insights into product-specific trends (sentiment, volume and complaints) and comparison to Month-on-Month and Year-on-Year data. ✔️ Involvement of Digital Adoption Working Group projects: end-to-end completion of our Youtube Mobile App How-To series, the end-to-end completion of rolling out a new statement payments section design to promote online payments and mapping out a new UX design of our Digital Help Centre articles and app webpage to improve CX and integrate video content. -
Operations Management Leader (Acting)Latitude Financial Services Feb 2022 - Aug 2022Melbourne, Victoria, AustraliaDuring this secondment, I wore many hats and juggled many Operations-wide initiatives supporting the General Manager - Customer Operations A&NZ, their direct reports (Senior Leadership team) and the Extended Leadership team. I also had one direct report. My favourite things to work on were:✔️ Scheduling and organising targeted email campaigns for the first phase of our new online platform promotion (Latitude Service Centre). ✔️ Working with various stakeholders on our new online platform's transition/go-to-market strategy (Latitude Service Centre). ✔️ Collaborative planning and promoting Quarterly Virtual Careers sessions for staff to network and gain exposure to other business areas in a new 'Work from Home' world. ✔️ Writing the weekly Top 5 newsletter featuring key Operational highlights/updates and a dad joke. ✔️ Behind-the-scenes planning, organising and facilitating Town Hall and Tech & Ops Lightning Talks webinars, such as agenda drafting, guest speaker sourcing and slide deck creation & presentation. -
Social Community SpecialistLatitude Financial Services Apr 2019 - Jun 2021Melbourne, Victoria, AustraliaRelocated from Auckland NZ to Melbourne AU. Throughout my time in this role, I focused on driving a better digital experience - getting customers answers quicker and more efficiently, and building internal relationships along the way to support this vision. In addition to maintaining our Social Media channels and replying to a range of customer messages (200-300 per day), some of my key highlights were:✔️ Driving response time down from 24 hours to 3 hours within the first two months, ending 2H 2019 with an average of 2 hours.✔️ Building a weekly and monthly volume report for our Senior Leadership team and General Manager. ✔️ Documenting an internal Social Media servicing matrix – outlining best practice guidelines and up-to-date training material for new starters, in line with our policy & procedures and compliant with ASIC's RG271.✔️ Working alongside our Zendesk Knowledge Lead to build a workflow optimised for integrating our Social pages and aligning with our single platform Operations strategy.✔️ Using data within our platforms to guide process improvements – I conducted a problem analysis with relevant stakeholders, raised a business case and steered a process enhancement guided by Product Management, leading to an estimated ~$110k p.a savings in Operating Expenditure (OPEX) as a result of implementation. -
Echannel Customer RepresentativeLatitude Financial Services Oct 2017 - Oct 2018Auckland, New ZealandServicing NZ credit card enquiries via our digital channels - live chat and email. -
Customer Service SpecialistLatitude Financial Services Jun 2016 - Sep 2017Auckland, New Zealand -
Customer SpecialistInland Revenue Nz Nov 2015 - Jun 2016Auckland, New ZealandSpecialising in Income Tax for individuals and self-employed, Working for Families Tax Credits (Family Assistance), Paid Parental Leave, Unclaimed Money, and Tax Credits (Donation Rebates). -
Second In Charge (2Ic, Acting) / KeyholderGlassons Ltd Nov 2014 - Nov 2015Auckland, New Zealand -
Retail SpecialistGlassons Ltd Nov 2012 - Nov 2014Auckland, New Zealand
Aprielle D. Education Details
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Digital Marketing -
Auckland Girls’ Grammar School
Frequently Asked Questions about Aprielle D.
What company does Aprielle D. work for?
Aprielle D. works for Sharley Consulting
What is Aprielle D.'s role at the current company?
Aprielle D.'s current role is Brand and Campaign Coordinator.
What schools did Aprielle D. attend?
Aprielle D. attended General Assembly, Auckland Girls’ Grammar School.
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