April Anslinger, Global Chief Marketing Officer at Self Esteem Brands - parent company of Anytime Fitness, the world’s largest fitness franchise brand – builds, transforms, and grows brands and the people and infrastructures behind them. She keeps businesses and products globally relevant while producing top and bottom-line growth. The impactful work she has led has touched the lives of hundreds of millions of global consumers via some of the strongest brands, including Aveda, Herbal Essences, Head and Shoulders, Tide, Febreze, and Anytime Fitness. April leads with strength, empathy, collaboration, curiosity, and empowerment. These traits intersect with her strategic horsepower, high energy, high EQ, and strong business acumen, and she creates cultures where people are engaged and doing their best work. She masterfully builds efficient and effective marketing capabilities (creative, digital marketing (CRO, CRM, paid media), digital product/ U/X, social/content, B2B, strategic partnerships, public relations, and omnichannel communications that set brands apart. Prior to Self Esteem Brands, April was Senior Vice President/General Manager, North America Aveda at the Esteé Lauder Companies. She also has served as Chief Growth Officer at Schwan’s Foods and the Herbal Essences Global Brand Leader at Procter & Gamble (P&G), where she worked for 15 years across various brand leadership roles. April prioritizes connecting with peers and mentoring rising leaders - including involvement in Girls Taking Action and Chief - to help others build confidence and forge fulfilling career paths. She vulnerably re-purposes her business and life experiences to strengthen the careers of others - marketing executives, entrepreneurs and future business leaders through mentoring, coaching, and speaking. Her passion has been recognized by an award from Catalyst for her work with female retention and diversity leadership efforts during her time at Procter and Gamble. April serves on the leadership council for Brand Innovators and on the Global CMO Growth Council for the Association of National Advertisers. She has been recognized by Twin Cities Business as part of the TCB 100 (Minnesota business leaders making news and driving change), received Women in Business honors from the Minneapolis/St. Paul Business Journal, and was featured in the Minnesota 500, honoring top business executives in the state. She holds an MBA from Indiana University’s Kelley School of Business and a BS from the University of Southern California.