April Britt Email and Phone Number

Responsible for leading the development, implementation, and oversight of the company's Corporate Social Responsibility strategy and initiatives on a global scale.

• Leverage 15+ years of brand and marketing experience to develop messaging and visual design that is relevant to audience and channel to drive better engagement with marketing treatments• Drive long-term vision and roadmap, leading the execution of a Customer Data Platform and Journey Orchestration Engine, a digitally connected ecosystem that will deliver personalized and proactive customer experiences across channels enabled by rich, centralized data and ML/AI, driven by operational efficiencies• Lead Go-to-Market team and segment lead generation programs to drive acquisition and promotional pricing incentives • Define segment strategy, focused on value prop development, barriers to selling, product gaps and roadmap development • Direct the Global Marketing team and key stakeholders to understand and adhere to data privacy rules and regulations, focusing efforts on a first party data dependency model• Design and deploy connected and triggered treatments across digital and human touches to deliver experiences at key moments within the customer journey to drive higher activation, long-term engagement and incremental revenue• Lead rewards program into a robust, data driven customer life-cycle engine• Build robust content strategy for .com channel • Lead and inspire high-functioning global team to synchronize efforts in the advancement of digital marketing capabilities and technology adoption focused on maximizing customer experience and profitable growth• Drive testing, reporting, optimization and analysis on channel (i.e. fedex.com) performance to identify key levers and opportunities for improvements Develop and grow digital capabilities to be leveraged across global partners to efficiently accelerate activity and drive growth• Lead Customer Contact Strategy (Sales and Marketing)

• Cultivated and maintained critical relationships across Marketing and Communications to inspire advocacy for the brand, gather inputs to guide the evolution of the brand, and build a shared understanding of the importance of the brand • Developed and led execution of brand integration strategy and communications for all newly acquired companies globally• Managed a collaborative, cross-functional team to develop and implement a re-commitment to enterprise culture program• Directed activities extending the brand in new environments and operating models to improve and create modern and relevant co-branded experiences• Oversaw the extension of the brand in new service models, sponsorships and communications• Managed five-year roadmap to integrate all operating companies into a single identity and global brand expression• Served on the social media governance board helping to define positioning and strategy in emerging channels• Utilized internal customer feedback and measurement tactics to revitalize the global evolution of the brand • Employed change management tactics to oversee significant changes to internal systems and processes including moving away from brand guidelines and implementing a new consultative approach that provided creative flexibility within a framework with a new tone of voice and storytelling foundation• FedEx Five-Star winner, highest achievement at FedEx

• Transformed team from a review and audit role to a front-end partnership, elevating the role of Global Brand Management within the organization • Spearheaded efforts to develop, maintain, and evolve branded assets to be modern, relevant, and aligned with the Brand & Reputation Platform, company beliefs and stakeholder needs• Led campaign integration across stakeholders and channels to support brand identity and tone of voice, delivering an impactful and meaningful brand story

• Modernized brand by leading a team and several world-class agencies in developing the Brand and Reputation Platform and brand strategy• Directed team and supporting agencies to craft detailed visual, digital, and voice guidelines to support new brand strategy • Lead mass communications efforts announcing new product launches, pricing changes and digital capabilities