April Chen Email & Phone Number

北京 朝阳区

Responsible for SAP innovation system SAP Leonardo and digital Supply Chain solution end to end

Beijing

Large scale global branding campaign overall strategy, planning and execution, budget control and cross team cooperation

Beijing City, China

- NO. 1 among B2B companies in social .- Marketing Automation strategy and SCRM membership system build up - 2 years’ opening videos & 3 years digital support for SAP top premium VIP events - Top Digital - Industry Innovation Awards, CMO & Forrester – Digital Promotion Golden prize, SAP 2015 Q4 People’s Choice – Stay Curious• Social Media starting from Zero (agency selection, channels build up, agency team build up • Social Content Marketing: communication strategies, value proposition, content supply system-UGC(user generated content), hot social topics viral marketing• Social Campaigns: sponsorship with NBA, WTA, F1, Extreme Sailing; follower programs. SAP big client events digital promotion: registration, social buzz, onsite engagements and booth, post-event summary• Paid Social: WeChat Ads(Strategy, Creative and process) and WeChat KOL media buy• Social Listening: Social Buzz, SOV, Net Sentiment and Crisis Management• Marketing Automation and Innovation: Social CRM System (WeChat), Platform(UGC content & social as digital core) & Data (Full Life-cycle Customer View) and MA Pilot - Retail O2O• 360 Integrated Marketing : transforming solemn offline events to 360 customer engagements

Beijing City, China

• SAP.com: Website Revision, A/B testing, web analytic reports and internal communication • SAP Top Premium Event Digital Support: event website build up, registration process & data management, communication e-DM templates, pre/post event digital promotion on digital channels like Weibo and SAP.com, onsite digital booth and engagement campaign design and execution, video shooting • Paid Search Campaign: Baidu and Google SEM campaign and new product pilot campaigns like Google remarketing, etc.

Shanghai City, China

• SAP.com Website Revision: China as No.1 of the non-English countries to live the site and a lot of problems solved and optimization suggestions which provide a solid foundation for other countries: global relationships built, hundreds of pages of content reviewing, thousands of assets reviewing, uploading and system management, SEO, A/B testing, web analytic reports and internal communication. • 200K+ Member Website Maintain: website optimization, Member Engagement• Digital campaign: webinar organize and hosting, SEM campaign

Shanghai City, China

• Project Management: working with key 4As and direct clients to run campaigns. 30+ world class brand served, mainly focus on FMCG: auto, wines, cosmetics, and also insurance, education and high tech - Email marketing: e-DM production, triggered-eDM, customer life-cycle eDM, performance optimization, anti-spam system. reporting - Web: Web tracking, website build up, A/B testing and conversion optimization - Customer-centric DB Marketing: behavior, geo, transaction data.  - Display ads and Search campaign: tracking and performance optimization • Product manager: Collect and discover client needs for product upgrading, system bug identifying and reporting. • Account Manager: Working as digital marketing consultant. To educate clients on topics of web tracking, customer-centric DB marketing, e-mail, SMS, viral, SE/SEO, mobile and social media marketing. 

• Ensure smooth daily production:  - Material replenishment and shortage forecast, internal material, WIP and FG transition on system, organize and periodically stock-taking - Communication with from customs declaration to warehouse to quality assurance to planner to buyer and shipping team.• Data Analysis: Shortage root cause detecting, analyzing and handling