April Echols, Msld Email and Phone Number

My job is collaborating and partnering with our excellent global associate base to create the best employee journey for them at World 50 Group. I'm responsible for developing strategies to improve employee engagement, satisfaction, and overall well-being. I concentrate on the nature and quality of the individual and collective employee experience.

As Managing Director, Marketing & Communications, I lead the smart and savvy team responsible for developing and executing our member communications strategy.Highlights of my experience:Establishing a centralized communication strategy and implementing tools to support its execution.Coaching and mentoring associates of diverse backgrounds through partnership with HR and our community for black associates.Serving as senior-most communications partner for the company's rebranding launch.

Founded in 2004, World 50 consists of private peer communities that enable CEOs and C-level executives at globally respected organizations to discover better ideas, share valuable experiences and build relationships that make a lasting impact. The busiest officer-level executives and their most promising future leaders trust World 50 to facilitate collaboration, conversation and counsel on the topics most crucial to leading, transforming and growing modern enterprises. Membership is by invitation only.World 50 communities serve every significant enterprise leadership role. World 50 members reside in more than 27 countries on six continents and are leaders at companies that average more than $30 billion in revenue.World 50 is a private company that serves no other purpose than to accelerate the success of its members and their organizations. It is composed of highly curious associates who consider it a privilege to help leaders stay ahead.As Content Director, I collaborate across functions and departments to develop captivating content campaigns based on insights into World 50’s audience, brand, and strategic priorities. I provide editorial guidance and drive the overarching vision for content across World 50 channels, digital publications, as well as materials supporting marketing and employee communications.

As a marketing manager, I set the stage to connect the senior-most executives at leading companies by producing thought-provoking and insightful content. By curating insights shared across several mediums (audio/video/written), World 50's content serves as the catalyst for members to engage with each other and our ecosystem of innovators, leaders, and forward thinkers.

The TRAP League (Training Responsible Adults Purposefully) is a youth development (ages 16-26) initiative teaching young adults life skills to promote their social, emotional, physical and relational advancement. We focus on training through one on one coaching and group experiential learning. We cover from money management to culture - and everything in between with our Leaguers. Our vision is to create a community of purpose driven, goal actualizing, self sustaining young adults.

Plans and organizes corporate meetings and events for groups of 100+ associates Creates and designs decor elements for weddings and social eventsPrepares event storyboards and detail logs for clientsResponsible for marketing and managing social connections of agency via Facebook and PinterestServes as Liaison and negotiator for pricing with vendors on behalf of clientsCreates and manages meeting and event budgets

Supports, coordinates and participates in routine meetings, assists with strategy development and implementation, and serves as point of contact for 24 global suppliers Manages supply chain issues to prevent out of stocks issues, supply constraints, changes in demand or forecasts with local plants, shipping partners and suppliersManages the annual process to revise and update Master Supply Agreements including supplier negotiations (totaling $170MM+ in annual spend)Serves as brand ambassador and host during on-site supplier visits

Analyzed startup trends and best practices to create innovative programming for monthly Innovation Learning Lab eventsCreated and consistently engaged 450 corporate associates in Innovation Learning Lab programming utilizing internal communication channels and team’s Communication LeadFacilitated more than 600 hours in Learning & Development where associates learned applicable methods to create new work behaviorsConsulted FoodService national accounts and channel planning teams to leverage external best practices and research to affect 2MM in equivalent case volume Codified five routine programs for toolkits (including execution document, communication plan and timeline, resource guides) for system-wide use within one yearWorked closely with external partners from Chick-Fil-A, AT&T, CDC, Coca-Cola Co-Founder Platform to serve as ambassador and thought leader regarding KO innovation learning programsRoutinely surveyed associates via focus group and electronic surveys to evaluate and measure impact of programming and assess associates needManaged programming budget of $250,000

Developed change management communications for client base such as problem escalation messaging, travel coordination workflow, and productivity resource listingsManaged workflow and capacity of 11 associates via SharePoint site for the Corporate Human Resources functionManaged global update transitioning all C-level talent profiles to new HR business solution system. Coordinated and analyzed data from (7 business units and the corporate center) for quarterly Senior Level management talent review. Coordinated logistics and data analysis for two signature white-glove programs for company top talentServed as proofreader and editor for documents and presentations from the Chief People Officer’s officePlanned and executed engagement events quarterly for 300 HR associates on behalf of the Chief People Officer’s office

Assisted in the planning and organizing of Company-wide community service activations for 500+ employees including Hands on Atlanta Day, United Way Employee Campaign Kick-Off, Volunteer FairsManaged and nurtured over 30 vendor relationships totaling over $500,000+ in procurement via SAP and ExcelManaged over 100 Coca-Cola Foundation and sponsorship requests from various local and global partners for payment totaling $60 million dollars via Cybergrants and ExcelEstablished external correspondence to communicate community priorities and strategies to current and potential partnersResponsible for managing administrative needs of 4 directors including daily calendar management, domestic/international travel, and editing of ad-hoc presentation

Administrative support for team of 100+ associates including director, managers and associatesManaged monthly engagement events and initiatives for groupResponsible for analysis and reporting of group overtime weeklyAssisted in scheduling of fountain equipment via JDE

Responsible for scheduling weekly transportation requests for clients from social workers and/or case managers Resolved transportation issues and handled complaints placed by clients against resolution timelineGenerated monthly reports in order to maintain updated client information

Generated accounting and expense reports for monthly accounting cyclesDeveloped marketing strategy for new strategic business unitCreated prospective homeowner and investor databases Created monthly newsletter for community partners