• Contributed to the university’s strategic planning process by facilitating cross-functional teams to gather stakeholder feedback and develop a refreshed institutional vision aligned with contemporary higher education trends. Provided strategic writing and communication support to ensure clear and consistent messaging throughout planning and implementation.• Led the successful planning and execution of a three-day, on-campus sesquicentennial celebration for 250 guests. Oversaw comprehensive event logistics, including marketing, programming, branding, registration, catering, venue management, audiovisual production, staffing, and security. Garnered national recognition with a Bronze Anthem Award.• Collaborated on the development and execution of comprehensive communication strategies for multiple presidential initiatives, including the creation of compelling presentation materials and documents, successfully increasing campus-wide awareness of institutional priorities.• Enhanced campus climate through strategic communications support for the Cultural and Community Centers and the Office of Inclusion and Diversity, fostering a more inclusive and equitable university community.

• Increased donor base by 2000+ and generated over $1M in new revenue through innovative donor-centric communication strategies. Led the development and execution of digital marketing campaigns, positioning Virginia Tech Athletics as a leading non-profit organization.• Successfully launched and managed a grassroots fundraising campaign, generating $500K+ in donations for 22 varsity teams, utilizing strong leadership and collaboration skills by empowering coaches and athletes to become effective fundraising ambassadors.• Developed and executed comprehensive communication plans to engage diverse stakeholder groups, including alumni, fans, and corporate partners. Collaborated with cross-functional teams to create compelling marketing materials and digital content, driving increased donor engagement and loyalty.• Created brand guidelines and developed a library of high-quality graphic assets for use across digital and print platforms. Built user-friendly digital toolkits to empower internal and external stakeholders to effectively execute fundraising campaigns.• Provided strategic leadership in fundraising and external relations, serving as a member of the Senior External Leadership Team.

• Developed and executed strategic communication plans for multiple high-profile initiatives, including the Drive for 25 campaign and the launch of premium seating. Collaborated closely with the Athletic Foundation to increase donor engagement and revenue generation.• Successfully managed and optimized a $180,000 budget, resulting in a surplus each year. Demonstrated strong financial acumen and resource allocation skills.• Built and led a high-performing team of 20+ student employees (annually) to support strategic communication goals. Developed and implemented effective training and mentorship programs to enhance team performance. • Managed the logistics and execution of high-profile events, including press conferences and public appearances of coaches and student-athletes.• Served on the Senior External Leadership Team, contributing to the development and implementation of strategic initiatives. Collaborated with key stakeholders to advance the department’s goals and objectives.

• Led the development and execution of a comprehensive social media strategy for the Athletic Department. Managed multiple social media platforms and coordinated efforts across various sports and auxiliary units.• Served as the primary media contact for multiple varsity sports programs. Built strong relationships with media outlets to enhance the department’s visibility and reputation.

• Developed and implemented comprehensive visual identity standards and guidelines for the Athletic Department. Created a wide range of print and digital design assets to enhance the department’s brand image and messaging.• Served as the primary graphic designer, producing high-quality visual materials for publications, marketing campaigns, and promotional materials. Demonstrated expertise in Adobe Creative Suite to create visually compelling designs.• Contributed to the development and management of the university’s overall brand identity. Collaborated with cross-functional teams to ensure consistent messaging across platforms.• Served as the primary media contact for women’s basketball, volleyball, and men’s and women’s tennis programs. Successfully managed media relations, including press conferences, interviews, and game-day media coverage.

• Cultivated strong media relationships as primary contact for men’s soccer, women’s basketball, volleyball, and men’s and women’s tennis programs, securing media coverage.• Led and mentored a team of student workers, developing their skills in sports information and media relations while managing daily operations.• Managed the overall graphic identity and branding for the athletic department, ensuring consistency across all communication channels. Developed and implemented brand guidelines to strengthen the department’s image.• Collaborated with conference officials to coordinate media relations for championship events.

• Managed media relations for women’s swimming, diving, track and field, and cross country teams.• Edited and produced media guides for multiple sports programs.• Coordinated game day operations for various sports teams.• Updated Marshall University’s athletic website regularly.