• Stewards key external messages and marketing timeline for festivals including Timbrrr! Summer Outdoor Music Festival and CHOMP!• Manages the budget, creation, and execution of all paid advertising and organic posts for Facebook, Instagram, Twitter, TikTok, and Google• Coordinates with artist management teams and sponsors to create paid and organic promotions on their platforms

• Coordinate social media advertising (Facebook, Instagram, Twitter, TikTok) for all Artist Home programs including the Timber! Outdoor Music Festival, Timbrrr! Winter Music Festival, and CHOMP!• Manage ads placement and boosted posts on event partner and performer social media platforms• Direct digital advertising on a variety of social media channels• Direct all digital advertising on platforms that include but are not limited to YouTube and Google Ads• Place retargeting pixels, and direct retargeting advertising strategies and conversion campaigns• Segment lists of Artist Home email constituents for direct targeting• Oversee delivery of digital/web ads to advertisers• Manage SEO for Artist Home properties and clients of Artist Home

• Coordinate and create content for social media platforms (totaling 104.3k followers) and the website with a focus on accessibility• Create and execute specialized communications kits for ARTS’ yearly programming including grants, artist opportunities, and events that cater to each audience segment• Creates and upkeeps systems for effective project management including project timelines, submission forms, and analytics trackers• Plans and leads large-scale communication campaigns such as The Arts Are Open campaign, which brought together 60+ arts organizations to promote their businesses amidst COVID-19 barriers

• Capture and edits concert photos for artists including Whitney, Lala Lala, Local Natives, and Bad Suns and festivals, including Bumbershoot, Capitol Hill Block Party, Timbrrr! Outdoor Music Festival, and Macefield Music Festival.• Public feature for outstanding creative projects by Seattle Theatre Group, including Local Natives, Bad Suns, Mt. Joy, and Mountain Man.

• Created a holistic social media strategic plan to improve engagement, following, and brand awareness.• Analyzed social media metrics to recommend best practices and content strategies for ROI.• Managed social media presence that resulted in 1.27mil Facebook reach and 883.9K Instagram impressions• Created a large-scale digital campaign to promote the Artist-In-Residence program, which consisted of four phases of promotions under the themes, Past, Present, and Future; each phase included branded social graphics, Instagram takeovers, and curated artist spotlights

• Led the virtual festival through website creation, marketing, and design, landing over 18K virtual attendees, 39K video views, 44.4K impressions from 86 countries, and 1M collective digital engagement. • Raised $25K+ through co-leading a 2-year peer-to-peer fundraising campaign – brand creation, social media management, and email marketing campaigns.• Drove social media marketing, 29K Facebook following; boosted Instagram followers by 162% through consistent audience-centric content development.• Managed the year-round marketing, publicity, press, photography, and graphic design for its six year-round events, including the annual Folklife Festival.• Created a project timeline for brand development initiatives – hiring, market milestone, and launch.• Rebranded Our Big Neighborhood - new website, social media graphics and banners, web, and print ads to improve sales revenue.

Communications• Created marketing plans for the organization and its programs including the Northwest Folklife Festival and the Our Big Neighborhood program that utilize tactics to improve program awareness, donations, attendance, and audience retention• Supported the team as writer, editor, and proofreader for all external contentDigital Marketing & Content Creation• Managed all social media platforms including Facebook, Instagram, Twitter, YouTube, and LinkedIn; and develop creative content based on strategic goals, current trends, and best practices• Produced creative content that promotes Northwest Folklife’s mission, vision, and community partners including blog posts, videos, photo series, and other digital content• Scheduled and send monthly eNewsletters and eBlasts• Executed online giveaways, cross-promotions, and other engagement-driven content in support of organizations’ programsDesign & Branding• Managed communication between graphic designers, web designers, and Northwest Folklife• Developed branding guidelines and necessary branding elements for the team including branded document templates, updated logos and fonts, and other promotional materials as needed• Managed the timeline and oversee the execution of the Northwest Folklife Festival and Our Big Neighborhood poster artwork and collateralPress & External Outreach• Created and distribute press releases; follow-up with press contacts to create pitches regarding the organization’s announcements and releases• Created internal and external press kits for the organization’s programs with streamlined messages that promote its mission and goals• Coordinated and communicated with staff Execute tabling and community-based outreach at relevant eventsMedia Sponsorship• Coordinated with the Corporate & Media Relations Coordinator on advancing media sponsorship fulfillment including the creation of ads, sponsored content, and marketing-related needs

Highlights:• Created holistic social media plan to drive engagement, following, and livestream viewership that resulted in a follower increase of 18% on Instagram, 59% on Facebook, 194% on YouTube, and over 55K views on virtual concerts.General Role Overview:• Created holistic social media plan to drive engagement, following, and livestream viewership.• Created a marketing strategy to best utilize the website, YouTube, Facebook, Twitter, and Instagram.• Created branded promotional assets for all social media platforms.• Moderated all livestreams on Facebook, YouTube, and Twitch.• Tracked growth and ROI of marketing strategies.

• Created a marketing plan to expand brand awareness and project-specific engagement through digital advertising and social media campaigns.• Managed social media budgets and work with internal teams to ensure proper execution of project objectives and scope of work.

• Charted all paid digital advertising and marketing initiatives.• Sold over 1.5K tickets and gained 580K online engagement from 70+ Facebook, Instagram, and Google ads for the Timbrrr! and Winter Music Festival.• Led content development for Facebook, Pixel, Instagram, and Google ad campaigns to promote festivals, including Timbrrr! Summer and Timbrrr! and Winter Music Festival.• Co-lead of creating the Artist Home Songs of Hope & Healing Virtual Concert Series, which raised money for local artists during COVID-19. The 4 total concerts garnered over 7,000 viewers per concert, 150.8K Impressions, 448 new Facebook likes (12% Increase), and 70 new Twitter followers.

• Directed marketing and branding projects, including photography, product shots, and videography.• Created organic social media content and boosted following by 371% in seven months.• Partnered with the creative team on the development and execution of content; ensured the brand voice tone is maintained and is consistent with overall brand guidelines.• Through the implementation of marketing and publicity strategies, was able to get Seattle Seed Co. featured on Urban Jungle Bloggers’ Instagram and Domino Magazine’s “These Are The Prettiest Plant Shops in the World” article.

• Created and executed a long-term social media plan to promote current products, engage loyal customers while also creating a holistic brand to entice new consumers.• Spearheaded all marketing and branding projects including photography, product shots and video content.• Through the implementation of marketing and publicity strategies, was able to get Seattle Seed Co. featured on Urban Jungle Bloggers’ Instagram and Domino Magazine’s “These Are The Prettiest Plant Shops in the World” article.

• Managed KXSU’s brand identity and voice by overseeing content creation, social media (Facebook, Instagram, Twitter, Snapchat, YouTube), the station’s website and blog• Oversaw the blog’s editorial team and managed the scheduling, posting, and overall content creation of over 280 articles• Conducted interviews with artists such as Frankie Cosmos, Bad Suns, Chastity Belt and Naked Giants and other bands for the blog• Represented KXSU as the press photographer and journalist at 2016's Bumbershoot Music Festival, Capitol Hill Block Party and Macefield Music Fest to create content for social media and the blog

∙ Conducted research on local musicians and corresponded with local record labels to pitch new releases to Music Director for weekly rotations∙ Managed local music submissions for potential airplay

• Assisted in creating a social media content calendar for both The Flavr Blue and Hollis’ creative projects• Assisted in administrative tasks for projects including How We Resist Podcast, Mackned’s album release and other artist-lead projects relating to Hollis Wong-Wear and The Flavr Blue

• Assisted in the organization of show contracts, Pollstar data and other programming files• Organized and maintained the show poster archives

• Through the Seattle Music Commission, interned with the city's leading arts and music organizations to develop skills in college radio relations, social media content creation, curatorial art, and music programming. The program spanned four organizations including Sub Pop Records, Museum of Pop Culture (MoPOP), Napster (Rhapsody International), and Seattle Theatre Group.

• Managed digital marketing and communications for Iska Dhaaf’s 41-stop fall tour including updating their social media, managing events on Songkick and Facebook, created a press kit for distribution in 37 tour cities, and executed media, college and community outreach

• Worked with the communications team to identify key influencers in the music andbusiness industries• Assisted with engaging with online consumers and overall online customer service during the company's branding transition from Rhapsody to Napster.• Created and executed a social media plan for Facebook and Twitter

• Assisted in the production and organization of the Pop Conference including pre-event preparation and mid-event customer service and timekeeping.• Spearheaded the audio editing of all Pop Conference panel recordings that were to be uploaded onto iTunes.• Aided in the organization of the museum's interview video archives.

• Assisted in the organization and delivery of SubPop PR packages and releases to both college and community radio stations• Communicated with college radio station personnel about current SubPop releases to be played on rotations

• Managed the nonprofit organization’s social media presence and handled communication and outreach tothe community• Assisted in planning and marketing events such as fundraisers, galas, and conferences

• Aided in marketing and organization of in-house concerts, assisted in organizing special events such as the Iron EDM DJ 2015 contest and assisted in delegating tasks for social media content creation

• Engaged in strategic outreach to record labels, publicists, and community organizations to promote upcoming shows; oversaw the distribution of promotional posters; and created and maintained a master press contact list

• Produced music-centered articles for our KXSU blog including artist interviews, concert previews and reviews, album reviews, festival lineup reactions, and other creative content

• Implemented various digital and physical marketing tactics to promote organization’s events through social media publicity, campus-wide outreach and guerilla marketing techniques