• Prospecting and closing new business• Monitoring and Optimizing Ad Revenue, eCPM, Impressions and Fill rates for mobile game developers• Negotiating deals for Ad revenue optimization• Achieving quarterly revenue targetsSome of my past and present clients include: Cheetah Mobile Game, Metajoy, Zenjoy, Droidhang, Fotoable.

Branding and PR-Supervising and managing external PR Agencies. Responsible for brand building, brand promotion, crisis PR and obtaining game reviews.-Implementing social media strategies, and managing social networking presence for Facebook, Twitter, YouTube, Pinterest, Google+ and other sites. -Creating and managing development of core marketing content for several titles, i.e. app descriptions, screenshots, banners, research, data sheets, icons, etc. to support product management and overall marketing plans.User Acquisition-Professionally optimizing Facebook (CPC, OCPM), Google Adwords (CPC) and VK advertisement promotions. Tracking and analyzing all campaigns and channels to identify opportunities for improvements and ROI optimization. Successfully promoted Facebook ads in North America, Europe, and Australia. Developed strong connections with European media buying agencies. Acquired deep understanding of the media industry – such as the approval/buying process – and of various target audiences’ favorite TV channels and programs in the UK. -Developing best practices and processes for ASO in the Google Play and iOS App Stores, and using that logic to improve visibility for games.