April Mckenzie Email and Phone Number

I drive innovative prospecting methods to generate demand for services, ensuring the development of compelling content to support go-to-market strategies. Continuously recruiting, training, mentoring and leading a dynamic team of inbound/outbound BDRs that yield results by conducting thorough market analysis, uncovering opportunities for growth and expansion. By managing and optimizing departmental systems and processes, I enhance overall efficiency and effectiveness. Always fostering an environment of continuous improvement and overachievement through creative SPIF incentives, I overachieve MoM goals. Additionally, I collaborate closely with sales and marketing leaders to stay attuned to market insights and brainstorm innovative strategies.Following are some of my achievements in this role:● Oversaw strategic creation of new roles to meet the evolving needs of the business.● Successfully expanded data research team to bolster business development representatives in executing go-to-market strategy.● Communicated metrics with key stakeholders and implemented new platforms to enhance team outreach and market analysis.● Collaborated one-on-one with global leaders to gain a deeper understanding of regional Ideal Customer Profiles (ICPs).● Facilitated collaboration with global leaders to align on industry trends.● Enhanced team capabilities through continuous coaching, leading to sustained high performance and retention of top talent

I orchestrated the development and management of sales processes within Salesforce, optimizing outreach strategies for both US and UK teams. I directed the deployment of Outreach.io/Salesloft for Sales Development Representatives (SDRs) and later expanded its use across the organization. By collaborating with marketing, I adjusted subject matter and market response strategies promptly.I authored and maintained an SDR Playbook to accelerate onboarding and ensure adaptability to process changes. Additionally, I supervised live chat operations and facilitated career advancement and compensation discussions with HR for team members.Significant Achievements:● Achieved over 200% of KPIs in the SDR Department through strategic planning and effective team management.● Streamlined lead response coordination, achieving an average of two touches per conversion.● Maintained a 100% retention rate, reflecting strong team management and employee satisfaction.● Innovated promotional pathways, contributing to the professional growth and career progression of two department members.● Established a new market researcher role, expanding the team's capabilities in market analysis and insight gathering.● Consistently met month-over-month KPIs through diligent monitoring and effective cadence execution.

In this role, I directed business development initiatives and project management for a team exceeding 15 professionals. I administered onboarding, training, and daily oversight for up to 13 lead generation initiatives, ensuring consistent collaboration with lead generation specialists. Additionally, I conducted comprehensive research to pinpoint improvement opportunities and capitalize on new business prospects.Key Achievements:● Orchestrated successful delivery of eight major projects in 2018, culminating in revenues surpassing $1M.● Played a pivotal role in broadening the firm's expertise in product solutions across diverse sectors such as Information Technology, Healthcare, Finance, Education, Food & Beverage, and Telecommunication.● Facilitated strategic expansion of account management from small and medium-sized businesses to larger enterprises.● Led up to eight companies to meet and exceed their annual revenue targets through strategic oversight and management.● Managed a dynamic team of up to 20 business development representatives, driving performance across various projects and industries.● Developed and executed cadence creation and sales strategies, enhancing lead qualification and complex sales processes.● Produced detailed metric reports weekly, utilizing Salesforce, HubSpot, and Google Sheets to tailor insights for customer needs.● Demonstrated Subject Matter Expertise in business products, effectively communicating value propositions and fostering client base growth.

I orchestrated comprehensive training and professional development programs for sales representatives, resulting in significant revenue growth. I revised and maintained standard operating procedures to enhance team efficiency and performance. Leveraging my Salesforce expertise, I meticulously managed reports, accounts, and ensured data accuracy. I cultivated enduring, mutually beneficial relationships with clients and prospects through strategic partnership development.Following are some of my achievements in this role:● Mentored new team members, facilitating their rapid acclimatization and integration into the sales process.● Designed and implemented sales cadences and strategies that boosted team performance and effectiveness.● Provided weekly reports to management with insightful metrics and strategic recommendations.● Elevated the skills of top performers and addressed areas of improvement for underperforming Business Development Representatives (BDRs). ● Exceeded project quotas by effectively managing a robust sales pipeline and client engagements.