April Morris work email
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April Morris personal email
➥ I am a resourceful, creative, and focused professional with a seasoned marketing background, a history of developing innovation-driven media solutions, and a talent for aligning teams around common goals. I combine over 14 years’ experience providing marketing leadership, vision, and strategic direction for a high-profile global tool company; leading omni-channel marketing and media initiatives that facilitate significant and sustainable business growth; delivering an optimized customer experience across all marketing touchpoints; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization.➥ I am an agile thinker who is highly adaptable and quick on her feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success.➥ I am a curious and impassioned learner who is always developing her marketing skillset; because success is less about what you already know and more about expanding your knowledge base. I have the agility to pick up new skills, adapt them to my needs, and respond to challenges with competence and conviction.➥ I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in her team. I have the ability, expertise, and coaching skills to drive my team to success.☛ Key Skills ☚ ✦ Strategy Formulation & Execution✦ Media Planning & Development✦ Omni-Channel Marketing✦ Content Development✦ Project & Program Management✦ Team Leadership & Development✦ Customer Engagement✦ Budget Management✦ Process Improvement & Optimization✦ Campaign Management✦ C-Suite Communications✦ Social Media Marketing
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Media ManagerPositecusaCharlotte, Nc, Us -
Sr. Digital Marketing ManagerCrafted Jun 2024 - PresentCharlotte, Nc, Us -
North American Media ManagementPositecusa Sep 2019 - Apr 2024Charlotte, North Carolina, UsI am accountable for leading a 6 member team (including one direct report) to manage a suite of media projects, from conceptualization through design, development, activation, and post-launch assessment. I manage a network of 10-15 third-party marketing, creative, and digital agencies, collaborating to produce media content across a range of channels including television, digital, social, and creative.Among my accomplishments, I have:➥ Developed D2C/B2C marketing strategies to drive growth and raise brand awareness across the North American Market. ➥ Delivered YoY revenue growth across a 20-brand and sub-brand portfolio encompassing 400 products and 15 categories (spanning Outdoor Power Equipment, Power Tools, Lifestyle, Robotics, and Hobby).➥ Tracked agency performance; hold vendors accountable against key performance metrics.➥ Overcame significant language, time zone, and cultural barriers to build productive relationships with agency teams.➥ Evaluated, influenced, and reported on media performance including revenue, profitability, engagement, and other metrics. ➥ Launched 10 successful product brands and sub-brands into the global marketplace.➥ Developed ROI-driven go-to-market and product launch plans for seven new products.➥ Enabled brands to thrive in a challenging post-pandemic business climate despite continuous price increases.➥ Adapted the media strategy to align with a post-pandemic shift in media consumption. ➥ Unlocked significant revenue opportunities to support Lowes, Wal-Mart, Sam’s Club, and Amazon eTail sales. -
Associate Director Of National AccountsPositecusa Sep 2017 - Sep 2019Charlotte, North Carolina, UsI was responsible for providing retail sales support via POS analysis, forecasting analysis, market research, and special projects. I coordinated a multi-million-dollar project portfolio and periodically adapted US strategies related to media and social marketing to ensure compliance with government regulations.Some of my key contributions include:➥ Handled all communications between national retailers and continually strengthened existing B2B relationships.➥ Performed full analyses of the competitive landscape to guide and inform strategic decisions.➥ Conducted deep dives to evaluate weekly sales figures; provided detailed analyses of sales and marketing KPIs as well as guidance in promotional placements and positive stories for incorporation into line reviews.➥ Produced reports that provided visibility into supply chain and business operations.➥ Developed sales presentations that synthesized historical data, market conditions, and emerging opportunities, resulting in additional store placements➥ Drove the commercially successful placement of 55 products in stores which delivered ~$50MM in revenue.➥ Exceeded key revenue objectives by ~10%.➥ Launched the 48 Volt program, the Yardwork brand, and Canadian Tire throughout the Canadian market -
Compliance Coordinator/Customer Care LeadPositecusa Oct 2009 - Sep 2017Charlotte, North Carolina, UsI joined Positec Tool Corp.in 2009, where led a team of 15 direct reports; I ensured employees were fully trained, supported, operationally compliant, and optimally positioned to generate maximum value for Positec and its customer base.Some of my additional contributions include:➥ Professionally developed staff and provided constructive feedback to close gaps in skill or knowledge.➥ Conducted deep dives to assess existing SOPs, identify improvement opportunities, and implement loss prevention procedures.➥ Periodically capitalized on cost avoidance or cost saving opportunities. ➥ Delivered ~$2MM in overall cost savings by disputing chargebacks, monitoring accounts receivable, and collaborating with third-party logistics vendors to define accurate shipping requirements. -
Flight AttendantMesa Airlines, Inc. Aug 2006 - Oct 2009Phoenix, Az, Us
April Morris Skills
April Morris Education Details
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Gardner-Webb UniversityGeneral -
Catawba CollegeGeneral
Frequently Asked Questions about April Morris
What company does April Morris work for?
April Morris works for Positecusa
What is April Morris's role at the current company?
April Morris's current role is Media Manager.
What is April Morris's email address?
April Morris's email address is ap****@****oup.com
What schools did April Morris attend?
April Morris attended Gardner-Webb University, Catawba College.
What skills is April Morris known for?
April Morris has skills like Microsoft Office, Microsoft Excel, Customer Service, Sales, Social Media, Retail, Analytical Skills, Flight Safety, Strategic Planning, Microsoft Word, Microsoft Powerpoint, Sap Products.
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