•Oversaw all aspects of digital and traditional 360-degree marketing strategies: including media buys, paid search, paid social, email promotions, website optimization, public relations and branding for 5 dealerships •Completed annual advertising budgets for the auto group to maintain profitability while exceeding the expectations of national and regional requirements for expected sold units and data metrics•Revitalized marketing efforts, including a complete revision of websites, creation of new branding material, website merchandise, and improved dealer presence across all digital platforms, increasing traffic to the website, social medias, and in-store foot traffic •Maintained Co-op reimbursement monthly (per brand) by ensuring all advertising materials were manufacturer compliant•Optimized resource investments and slashed agency expenses by 30% by negotiating pricing, fees and product offerings with vendors to minimize and streamline outside partnerships• Produced scripts and orchestrated the production, post production and traffic of all radio/TV spots that aired on broadcast, OTT, and cable•Instituted new policies that streamlined traditional and digital marketing initiatives and the tracking of key performance indicators: these changes improved the quality of leads and helped the agency manage and meet aggressive monthly deadlines•Coordinated a cross-marketing team to achieve dealership needs by bringing together the appropriate resources to support the brand, month to month campaigns, content, sectors, and outside vendors•Designed attractive email templates for email campaigns through a CRM software utilizing basic HTML coding, and Photoshop•Traveled out of state to all dealerships to present monthly/annual marketing strategies to C-suite executives, General Managers per and Market Area President

• Prepared itineraries and coordinated all new high-end business, including VIP guests and famous personnel•Increased repeat business by maximizing relationships with VIP/VVIP guests and creating highly personalized guest experiences •Cultivated guest experiences and events through department managers such as Hotel Operations, Special Events, Player Development, Aviation, and Ground transportation•Assisted with the execution of special events on and off site in Tampa Bay and Hollywood, FL •Provided and created an environment for all national and international guests to feel welcomed and respected utilizing cultural awareness•Developed skills to handle increasingly complex matters•Analyzed frequent visits, guest accommodations, and play to manage hotel return on guest investment

• Lead trainer for bar and serving staff • Responsible for promoting new menu items, and developing training programs to increase product knowledge among staff • Managed and coordinated all special events, catering project, promotions and public relations within the community and specifically with the University of South Florida • Implemented and launched direct mail campaigns to attract a younger college-oriented demographic• Created a team-oriented environment ner for this location, helped create a team-oriented environment• Responsible for training employees on POS systems, including Aloha and Micros

• Created proposals & virtual proofs of promotional items for clients to view prior to confirming order• Developed relationships with suppliers and distributors in order to provide a high end customerexperience• Managed a CRM and converted prospects into clients via brand awareness, communication, and proposals •Spearheaded redevelopment projects to revamp social media presence and brand consistency• Represented Fox Market Place at tradeshows and functions throughout Florida• Managed all social media accounts and paid ads for Fox Market Place