April Tapley Email & Phone Number

Glendale, Ca, Us

Springville, Ut, Us

• Managed and mentored a team of five creative professionals in marketing efforts for four brands within LifeSeasons.• Successfully launched one new brand and re-branded two existing brands, launched three new websites, and a total of 38 new products, resulting in enhanced market presence and acquisition of 80,000 new customers. • Provided art direction and creative review for copywriters, designers, social media managers, web developers, and external agencies ensuring high-quality output aligned with brand strategy.• Oversaw the production of photo shoots and User-Generated Content (UGC), leveraging customer advocacy to amplify brand messaging and engagement.• Developed comprehensive customer journeys for email, print, and packaging, driving engagement and improving retention by 20%.

Springville, Ut, Us

• Redesigned the website for a $10 million brand within LifeSeasons. • Created a new visual design language following the re-labeling of the flagship product.• Conducted user interviews and usability testing using cost-effective platforms.

Web-based SaaS application for film location scouts to find, organize and share locations while collaborating with their teams. • Re-design entire user experience to improve clarity, reduce redundancies and align with filmmakers’ workflow.• Create usability testing plan, conduct test sessions, write surveys, gather and organize feedback.• Collaborate with stakeholders to iterate based on user feedback.• Partner with developer to align visual styles in HTML and CSS.• Reformed company organization & communication of mockups by introducing Sketch and Zeplin.

Los Angeles, Us

Media website providing entertainment news coverage and instructional content focused on independent and aspiring filmmakers.• Re-designed article page to improve readability and encourage site exploration.• Created article images and infographics resulting in a 23% increase in engagment.• Designed 100-page ebook and corresponding digital ad campaign to incentivize user sign-ups.• Created modules for Drupal to allow writers to insert customized content consistent with visual branding.

Media startup fusing content, social media & e-commerce into a seamless experience for creative millennials.• Work with stakeholders to create a cohesive experience to satisfy business requirements and fulfill user objectives.• Design all UI from landing pages to modals. • Create site maps, user flow diagrams, wireframes and mockups to communicate design requirements to the development team. • Participate in product development brainstorming sessions.

Murrieta, Ca, Us

Direct marketing ad agency specializing in direct mail, email and digital marketing. • Worked with account executives to create design concepts and layouts for all direct mail, internal documents and client presentations.• Hired as the company's sole full-time graphic designer after serving the company for one year of successful, consistent freelance projects.• Improved graphics turnaround time to help double sales each year and boost company growth.• Delivered a high output of jobs, averaging 600 jobs per year.

Marina Del Rey, California, Us

Multi-disciplinary design firm specializing in the design of acoustic spaces and products. • Contributed to brainstorming and problem solving sessions for new product ideas and interior architecture projects.• Conducted materials research and proposed solutions during product prototyping.• Updated and maintained website and materials library.• Created PowerPoint presentations for client meetings.• Created a new system for project documentation and generation of specification sheets.• Created spreadsheets to track project schedules, budgets, client lists and more.

Clients include Bon Appetit, Better Homes and Gardens, Sunset Magazine, Los Angeles Magazine, Casa del Mar Hotel, Vegetarian Times, Julienne's Fine Foods, Giada DeLaurentiis, & moreWorked with Prop Stylist to create beautiful, trend-inspired backgrounds for lifestyle and food photo shoots. Working with the Photographer and Art Director, the team collaborated to project the client’s vision of the subject matter in inventive ways that drive sales of magazines, books, and hotel reservations.• Researched home decor and kitchenware trends.• Sourced and coordinated the acquisition of props and background elements to meet shooting deadlines and budget constraints.• Designed and fabricated necessary props including faux food labels, menu cards, place mats, signage, party decor, and more.• Created systems for implementing background setups efficiently to meet photographer’s needs on set.• Problem solved immediate issues on set to maintain the established vision.

Bachelor Of Fine Arts, Film Production Design

Ma, Product Design