Strategic Development: Develop and implement strategic marketing and communications plans aligned with the organization’s overall goals and objectives.Brand Management: Oversee the development and maintenance of the organization’s brand identity, ensuring consistency across all marketing and communications channels.Campaign Management: Plan and execute integrated marketing campaigns across various channels including digital, print, social media, events and more.Content Strategy: Develop a content strategy that supports marketing and communication objectives, including the creation of engaging and compelling content for different platforms and audiences.Digital Marketing: Oversee digital marketing efforts, including website management, social media marketing, and search engine optimization.Market Research: Conduct market research and analysis to identify trends, opportunities, and challenges in the industry. Use this information to refine marketing strategies and tactics.Budget Management: Develop and manage the marketing and communications budget, ensuring that resources are allocated effectively and efficiently.

Manage all aspects of marketing operations.Ownership of Hubspot (B2B and B2C email)Analyze data from various digital marketing channels to provide insights and recommendations for improving performanceOwn the reporting of key marketing funnel metrics by channel, and maintain a consistent reporting cadence to communicate performance, areas for improvement, and successes or failuresManage Team members and vendors

Collaborate with clients and senior management to define project objectives, scope, and deliverables.Develop comprehensive project plans, timelines, and budgets.Identify and allocate necessary resources, both human and financial, for project execution.Assemble project teams, assigning roles and responsibilities.Provide clear direction and guidance to team members.Foster a collaborative and motivating work environment to enhance productivity.Serve as the primary point of contact between the company and clients.Maintain open and transparent communication channels to manage client expectations.Address client inquiries, concerns, and feedback in a timely and professional manner.Identify potential project risks and develop mitigation strategies.Monitor and assess project progress regularly, making adjustments as needed to keep projects on track.Anticipate and resolve issues that may impact project timelines or outcomes.Ensure the delivery of high-quality consulting and coaching services that align with client goals.Implement quality assurance processes and standards to meet or exceed client expectations.Track project expenses and budgets, ensuring projects are completed within financial constraints.Prepare and present financial reports to clients and senior management.Maintain accurate project documentation, including contracts, reports, and client agreements.Prepare regular project status reports for clients and internal stakeholders.Identify opportunities for process improvement and optimization.Stay updated on industry best practices and incorporate them into project management processes.Ensure that all projects are conducted in accordance with legal and ethical standards.Uphold confidentiality and data protection protocols.Conduct project evaluations and assessments to measure the success of engagements.Ensure proper project closure, including client feedback and lessons learned.

Manage all aspects of marketing operationsOwnership of Salesforce Marketing Cloud (B2B and B2C email and SMS marketing)Analyze data from various digital marketing channels (paid search, SEO, paid social, display, etc.) to provide insights and recommendations for improving performanceOwn the reporting of key marketing funnel metrics by channel, and maintain a consistent reporting cadence to communicate performance, areas for improvement, and successes or failuresCreate measurement framework across different funnel stages (TOF, MOF, and BOF) and marketing channels & campaignsWork with data science and finance to build and maintain a forecasting engine for demand strategy developmentAnalyze cross-channel data (including email, upsell, retention, ads, in-app campaigns) to develop insights into customer segments and identify revenue-affecting opportunitiesProvide analysis and insight into marketing and business development/partner marketing initiatives, including campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecastEnsure the accuracy and timeliness of the dataProvide reports for management and stakeholdersUnderstand and monitor the costs of marketing activitiesSupport the department in the upkeep of the email/SMS marketing calendar, sharing key information about all upcoming campaignsCreate Jira tickets for all email & sms campaign needs (copy, creative etc), working with the marketing team to track asset deliveryAssist with writing creative briefs to inform the objective & content of email & sms campaignsBuild email & SMS templates & schedule campaigns for deployment in Klaviyo, Salesforce & Hubspot,Build audience segments for different campaigns, targeting specific messaging to the most appropriate recipients

Established and managed an in-house marketing agency, achieving outstanding results. Successfully built a revenue pipeline from scratch, driving business growth.Led go-to-market strategy and planning, defining launch objectives and key results. Utilized data analysis to optimize marketing channels and campaigns.Ensured transparent reporting on key marketing funnel metrics, highlighting areas for improvement. Developed client engagement strategies, enhancing customer satisfaction and loyalty.Implemented repeatable processes and playbooks, ensuring consistent client success.Spearheaded marketing team recruitment and training, driving sales support.Formulated effective marketing strategies for projects, including websites and social media. Built outside sales teamManaged the ISA on the sales team, enhancing onboarding and implementation.Deployed innovative, responsive web applications for key stakeholders.Incorporated cutting-edge web development and marketing technologies.Managed editorial calendars for customer-facing content and integrated campaigns.Successfully led initiatives and aligned strategies for optimal performance.Produced various deliverables, such as white papers, web content, email copy, and social media content.

Understand and enable the Operation Gratitude mission and vision.Assess and make recommendations for IT systems processes, procedures, and enabling technologies that facilitate the achievement of the organizational strategic goals and objectives nested within the Strategic Plan and Operating PlanDesigning and coding new pages in WordPress and HTML following the Operation Gratitude style guide. Edit existing pages in WordPress when necessaryAct as the first reviewer for all emails being sent out to the Operation Gratitude email list, including proofing messaging, and ensuring emails look correct (fonts, names, images, etc.)Stay up to date with Pardot (or current email system) best practices as well as updates as they occurTroubleshoot any website issues and assist in the overall maintenance of the websiteUpdating email outreach through Pardot templatesTroubleshoot technical issues within related applications listed aboveAssist in creating and updating forms for external and internal use in Form TitanProvide technical advice to the Marketing and Communications personnel to enable their design needs.Provide the team with appropriate design templatesAssist the Info System Administrator with basic reports, dashboards, list views, etc. in Salesforce and provide backup Administrator functions including user account maintenance, reports and dashboards, automation, and other routine tasksCreate updated workflows and process and flowsTroubleshoot technical issues within the Website and other IT systems used by the organizationProvide IT-specific training and support to staff members and volunteers as applicablePerform all other duties as requested by the Director of Information SystemsPull monthly reports with all the CRM data as well as the back end of the website and share with MarCom team to add to analytical data

Contracted Social Media Marketer

Direct and run effective sales and marketing promotions as Client Facing Strategist Establishing workflows and standards or entering data in the CRMSpotting ways to improve usage of the CRM through automating basic everyday tasksCustomizing and pulling marketing reports from the CRMAnalyzing the marketing reports to determine what kind of customer trends the business should respond toWriting training manuals and teaching staff on how to use the CRMTroubleshooting user or software errors that inhibit the efficiency of the interaction between people and technologyMeeting with teams to help them analyze business trends

Professional Speaker at 2020 Podfest- Outsourcing and Creating More Income by staying in your Zone of Genius

Responsible for managing the marketing funnel end-to-end by planning, executing and expanding across digital channels with a focus on driving conversionsOwn paid media development and briefingsAnalyze and report on the success of campaigns identifying missed opportunities and areas of successWork closely with and brief outside agency partners as neededPartner closely with internal Creative, eCommerce, and Social Media teamsProven experience delivering content and campaigns including emails, and onsite assets. CRM and paid socialEnsure all assets and campaigns are aligned with brand guidelines and objectives as well as the latest market trendsPartner on eCommerce GoToMarket plans and ideasHands-on writing to generate deliverables like white papers, web content, email copy, long-form content, social, etc.Support both the self serve and sales assist arms of the business and clients.Manage a team of content and writing professionals and ensure their success while supporting their career growth. Identify emerging consumer personas and cater targeting efforts accordingly.Stay on top of market and competitor trends and tactics, including messaging, calendars, competitivelandscape, etc.Establish the topics we should cover, the formats we should produce, and the distribution channels we should focus on.

Collaborated with the administrators to prepare a marketing strategy for the launch of career development courses.Strategize improvement on existing content offerings: Happy Hour Lives, Job Postings etc.Develop brand specifications to guide all other interns on social media and email platforms. These specificationsshould include best practices for creating engagement and sparking authenticity.Assist in developing partnerships with hiring organizations and career development course providers.Lead all aspects of social strategy growing channels on but not limited to LinkedIn, Twitter, Meta, TikTok, Instagram, Reddit, and YouTube.Identify growth opportunities to drive strategic product adoption and build campaigns to bring your strategies to lifeEducate and enable customer-facing teams on new products/featuresIdentify growth opportunities to drive strategic product adoption and build campaigns to bring your strategies to lifeEducate and enable customer-facing teams on new products/featuresManage a team of social and community professionals to set them up for success in their role and career growth.Establish critical metrics and deliver regular reports with comprehensive metrics and useful insights.

Developed a social media strategy to increase the following of the company websiteCreated and manages funnels, newsletter, multiple community groups and adsCreate Content for Facebook, Instagram, and Facebook GroupsGenerating interest in the institutions represented by Higher Education Connections through social networking and general networking within the military community. Marketing Associates serve as a liaison between Higher Education Connections affiliate institutions and potential students.Perform a variety of recruitment activities which include one-on-one recruitment, social networking, group presentations, community outreach, and general networking within the military community. Admissions Representatives provide information about programs of study available at Martinsburg College and identify appropriate applicants for enrollment.

Create and Implement events in communityBuild relationships with organizations in the communityDeveloped a social media strategy to increase the following of the company websiteCreate Content for Facebook, Instagram, AdsNetworking with the community using social media marketing and event planningIncreased Sales and productivity of eventsCustomer Service

VolunteerRan EventsFlyers/Graphic DesignCurated weekly & Monthly NewslettersManaged campaignsSet up and Managed Social Media