April Anderson Email and Phone Number
April Anderson work email
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April Anderson personal email
April Anderson phone numbers
Data-driven marketing executive delivering exceptional results in rapidly changing industries. Certified in Data, Automation, AI & Analytics through the Kellogg Business School at Northwestern.Significant experience in strategic planning, marketing, communications, branding and demand generation via traditional and digital channels with a focus on business outcomes. Champion of customer-first experiences that power brand preference and digital transformation.Capable of managing a high volume of activity and multi-million-dollar budgets in highly matrixed, global environments to drive brand awareness, grow preference, generate revenue and increase retention and loyalty. This includes managing and/or collaborating with marketing functions like research, creative, media, public relations and social media, as well as collaborating with finance, business process and operations leaders to re-imagine the customer experience and increase conversion.Thrives in settings that value creativity, teamwork, spontaneous problem solving, agility, and forward-thinking. Easily adapts to change and coaches others through the change management process.Positive and collaborative leader who can bring boards, leadership teams, cross-functional teams and business partners/organizations together to achieve operational and financial results.Recognized leader for creating an exceptional experience for employees, customers and communities. Passionate about the work I do and the people I work with. Outside of work, enjoys advocating for causes related to women, children and refugees, traveling, and spending time with family.
The University Of Texas At Austin
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The University Of Texas At AustinAustin, Texas Metropolitan Area -
Chief Marketing Officer, Central DivisionProvidence Aug 2022 - PresentUsLead brand and growth marketing for multiple brands in Washington, Montana, Oregon, Texas & New Mexico markets, comprising 25 hospitals and more than 480 clinics with $8.3B in net operating revenue and over 550,000 accountable lives.• Identify new business opportunities, efficiencies and customer growth and retention strategies• Market analysis, including industry trends, market gaps, competitive environment and audience profiles• Budget development & management • Create capabilities roadmap and gap analysis to lead the transformation of the marketing team from analytics consumers to insights generators • Build cross-functional marketing plans and processes to increase overall performance of brand health and demand generation across paid, earned and owned channels• Transform health care to a digital-first, customer-centric model, focusing primarily on the digital front door -
Associate Vice President MarketingProvidence Dec 2021 - Aug 2022UsLead marketing strategy for multiple brands in the Washington, Montana, Oregon & Alaska markets, including 22 hospitals and more than 300 clinics, and a net operating revenue of $9.4B.• Member of the regional executive leadership team and growth council with a focus on identifying new business opportunities, efficiencies and member growth and retention strategies• Budget development & management • Create capabilities roadmap and gap analysis to lead the transformation of the marketing team from analytics consumers to insights generators • Executive sponsor of rebranding for Washington & Montana, including the development of sub-brands for clinical institutes and children’s hospitals • Build cross-functional marketing plans and processes to increase overall performance of brand health and demand generation• Create a cost-effective model to localize system brand assets for each market and deploy at scale
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Executive Director MarketingProvidence May 2020 - Jan 2022UsLead marketing strategy for multiple brands in the Washington, Montana & Alaska markets, including 18 hospitals, more than 200 clinics, and a net operating revenue of $5.9B: • Represent marketing and the voice of the customer on the regional executive team.• Review and approve marketing plans that achieve business goals, drive revenue and adoption of digital products, and increase loyalty, integrating cross-functional teams such as market research, media relations, social media, and communications. • Accountable for marketing results and executive reporting, including contribution margin, ROMI, brand awareness, market share, preference (NPS), and other KPIs. • Market health care services and digital products (online scheduling, health-related apps, etc.).• Budget development & management.• Create efficiencies across service areas and business lines to reduce costs and streamline GTM strategy.
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Director Of MarketingProvidence Mar 2017 - May 2020UsLead marketing strategy for multiple brands in the Washington, Montana & Alaska markets, including 16 hospitals, more than 200 clinics, and a net operating revenue of $5.7B: • Partner with senior leadership to create marketing plans that achieve business goals, drive revenue and adoption of digital products, and increase loyalty. • Develop and execute B2C and B2B marketing campaigns that integrate research, media relations, social media, advertising, digital, outreach, events, and internal communications strategies. • Accountable for marketing results and executive reporting, including EBIDTA, ROI, brand awareness, market share, preference (NPS), and other KPIs. • Market health care services and digital products (online scheduling, health-related apps, etc.).• Budget development & management.• Create efficiencies across service areas and business lines to reduce costs and streamline GTM strategy.
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Marketing ConsultantLaunchfin Nov 2010 - Dec 2021Owner/operator of marketing and communications agency, providing B2B and B2C consulting services, focusing on positioning, growth strategy, automation and analytics, customer acquisition, digital content development, and process improvement.Notable clients included Tiffany & Co., Deseret Book Company, Viken Capital Leasing, PensionPal software and more.
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Chief Marketing OfficerSpyn Card Apr 2019 - Mar 2021Lead marketing for fintech startup, from customer discovery, brand identity and positioning, website development and channel strategy and lead capture optimization, as well as informing product development using voice of the customer research. Key successes include:• Reduced CPL from $43.71 to $0.89 in 60 days (industry benchmark is $47.00)• Increase wait list 488% in 30 days • 50% email open rate (benchmark is 13.69%) -
Marketing & Engagement ManagerRandall & Hurley, Inc. Feb 1998 - Mar 2017Liberty Lake, Wa, UsManage the marketing and client engagement team for BPO financial services employee benefit firm, Use data-driven analysis to understand the customer, craft marketing strategies to solve customer problems and distribute content over a variety of digital and print distribution channels. Supervise all agency marketing activities, plan and host events, and manage specialists. Collect and use customer life cycle data to target our marketing efforts and work with product development to iterate the product roadmap. Key accomplishments include:• Significantly increased customer satisfaction (NPS increased 43% to 77) for the company. • Improve the quality of B2B leads, as measured by projected annual revenue• Create an internal B2B2C agency model for large clients such as Red Lion Hotels and Funko, as well as small and medium sized businesses throughout the country.
April Anderson Skills
April Anderson Education Details
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Eastern Washington UniversityMba - Global Business -
Kellogg Executive EducationAi & Analytics
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Whitworth UniversityOrganizational Management
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Brigham Young UniversityPublic Relations
Frequently Asked Questions about April Anderson
What company does April Anderson work for?
April Anderson works for The University Of Texas At Austin
What is April Anderson's role at the current company?
April Anderson's current role is Division Chief Marketing Officer at Providence | Strategist, Futurist, Maximizer | MBA - Global Business.
What is April Anderson's email address?
April Anderson's email address is ap****@****nce.org
What is April Anderson's direct phone number?
April Anderson's direct phone number is +150947*****
What schools did April Anderson attend?
April Anderson attended Eastern Washington University, Kellogg Executive Education, Whitworth University, Brigham Young University.
What are some of April Anderson's interests?
April Anderson has interest in Teaching, Writing, Family Activities, Technology, Education, Individual Growth And Development, Reading, Great Jokes, Travel.
What skills is April Anderson known for?
April Anderson has skills like Marketing Strategy, Strategy, Public Speaking, Digital Marketing, Social Media Marketing, Corporate Communications, Business Process Improvement, Online Marketing, Crystal Reports, Training, Organizational Development, Seo Copywriting.
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