April Anderson Email & Phone Number

Austin, Texas Metropolitan Area

Us

Lead brand and growth marketing for multiple brands in Washington, Montana, Oregon, Texas & New Mexico markets, comprising 25 hospitals and more than 480 clinics with $8.3B in net operating revenue and over 550,000 accountable lives.• Identify new business opportunities, efficiencies and customer growth and retention strategies• Market analysis, including industry trends, market gaps, competitive environment and audience profiles• Budget development & management • Create capabilities roadmap and gap analysis to lead the transformation of the marketing team from analytics consumers to insights generators • Build cross-functional marketing plans and processes to increase overall performance of brand health and demand generation across paid, earned and owned channels• Transform health care to a digital-first, customer-centric model, focusing primarily on the digital front door

Us

Lead marketing strategy for multiple brands in the Washington, Montana, Oregon & Alaska markets, including 22 hospitals and more than 300 clinics, and a net operating revenue of $9.4B.• Member of the regional executive leadership team and growth council with a focus on identifying new business opportunities, efficiencies and member growth and retention strategies• Budget development & management • Create capabilities roadmap and gap analysis to lead the transformation of the marketing team from analytics consumers to insights generators • Executive sponsor of rebranding for Washington & Montana, including the development of sub-brands for clinical institutes and children’s hospitals • Build cross-functional marketing plans and processes to increase overall performance of brand health and demand generation• Create a cost-effective model to localize system brand assets for each market and deploy at scale

Us

Lead marketing strategy for multiple brands in the Washington, Montana & Alaska markets, including 18 hospitals, more than 200 clinics, and a net operating revenue of $5.9B: • Represent marketing and the voice of the customer on the regional executive team.• Review and approve marketing plans that achieve business goals, drive revenue and adoption of digital products, and increase loyalty, integrating cross-functional teams such as market research, media relations, social media, and communications. • Accountable for marketing results and executive reporting, including contribution margin, ROMI, brand awareness, market share, preference (NPS), and other KPIs. • Market health care services and digital products (online scheduling, health-related apps, etc.).• Budget development & management.• Create efficiencies across service areas and business lines to reduce costs and streamline GTM strategy.

Us

Lead marketing strategy for multiple brands in the Washington, Montana & Alaska markets, including 16 hospitals, more than 200 clinics, and a net operating revenue of $5.7B: • Partner with senior leadership to create marketing plans that achieve business goals, drive revenue and adoption of digital products, and increase loyalty. • Develop and execute B2C and B2B marketing campaigns that integrate research, media relations, social media, advertising, digital, outreach, events, and internal communications strategies. • Accountable for marketing results and executive reporting, including EBIDTA, ROI, brand awareness, market share, preference (NPS), and other KPIs. • Market health care services and digital products (online scheduling, health-related apps, etc.).• Budget development & management.• Create efficiencies across service areas and business lines to reduce costs and streamline GTM strategy.

Owner/operator of marketing and communications agency, providing B2B and B2C consulting services, focusing on positioning, growth strategy, automation and analytics, customer acquisition, digital content development, and process improvement.Notable clients included Tiffany & Co., Deseret Book Company, Viken Capital Leasing, PensionPal software and more.

Lead marketing for fintech startup, from customer discovery, brand identity and positioning, website development and channel strategy and lead capture optimization, as well as informing product development using voice of the customer research. Key successes include:• Reduced CPL from $43.71 to $0.89 in 60 days (industry benchmark is $47.00)• Increase wait list 488% in 30 days • 50% email open rate (benchmark is 13.69%)

Liberty Lake, Wa, Us

Manage the marketing and client engagement team for BPO financial services employee benefit firm, Use data-driven analysis to understand the customer, craft marketing strategies to solve customer problems and distribute content over a variety of digital and print distribution channels. Supervise all agency marketing activities, plan and host events, and manage specialists. Collect and use customer life cycle data to target our marketing efforts and work with product development to iterate the product roadmap. Key accomplishments include:• Significantly increased customer satisfaction (NPS increased 43% to 77) for the company. • Improve the quality of B2B leads, as measured by projected annual revenue• Create an internal B2B2C agency model for large clients such as Red Lion Hotels and Funko, as well as small and medium sized businesses throughout the country.

Mba - Global Business

Digital Marketing Strategies - Data, Automation, Ai & Analytics

Bachelor Of Arts (B.A.), Organizational Management

Public Relations