April Barnhardt Whitlock Email & Phone Number

Charlotte, NC, US

Responsible for the strategic development and execution of impactful philanthropic and giving programs and volunteerism across LendingTree’s U.S. footprint. Lead all aspects of the strategic plan, programs and administration for the LendingTree Foundation and serve as its Executive Director. Highly visible representative of LendingTree’s values and.

Charlotte, North Carolina, US

• As Interim Director of Charlotte Corporate Affairs Professionals (CCAP), I helped bring area nonprofits to the corporate community table. Highlights:
• Developed Philanthropic Advancement communication strategy to fund holders and professional advisors, increasing engagement by more than 200 percent.
• Coordinated Philanthropic Advancement content strategy during COVID-19 pandemic, pivoting all events to virtual and increasing total number of events by 25 percent.
• Oversaw issues-centric weekly meetings for the purpose of sharing information and developing thought leadership and best practices presentations focused on the pandemic, social justice demonstrations and politics.

Responsible for all aspects of Fundanoodle, an education readiness program designed by pediatric occupational therapists and elementary school teachers to develop and improve the motor skills needed for success in and out of the classroom. After managing the brand for two years while at Carolina Pad, I acquired Fundanoodle and spun the company off as my.

Tapped in September 2011 to launch Fundanoodle, Carolina Pad's early education brand. Responsible for developing and managing the ongoing execution of a multi-channel brand launch platform. Oversaw social media, direct mail marketing, public relations, consumer engagement and more. Led effort to revamp packaging design and merchandising to improve shelf.

In 2019, I began to engage in strategic consulting projects for a variety of clients in Charlotte. Projects included brand research and analysis, new program development and execution, and client insights research and reporting. Clients included local and national non-profit organizations, as well as advertising agencies.

Hired into a newly created position and tapped to develop, execute and maintain a brand strategy for the 60+ year-old company. Developed and implemented the Studio C and Fundanoodle brands. Established the company's first social media presence, which quickly grew to thousands of followers. Created product-oriented marketing strategies, which landed our.

Atlanta, GA, US

• Responsible for all client development and candidate recruiting. Responsible for all companywide marketing, advertising and public relations. Highlights:
• Created the Own Your Life Resource Center for the Mom Corps website. Developed the business plan, directed the creative process of the brand and website design, project managed the technology development, created.
• Developed and executed national brand strategy for Mom Corps via non-traditional media and public relations, which resulted in coverage by The Wall Street Journal, The Washington Post, NBC's "Today Show," Fox News’.
• Developed and executed strategy for national candidate and client acquisition, including major conferences, national media, Internet partnerships and agency relationships.
• Developed and executed event and conference strategy, including national conferences, candidate events and client meetings.
• Managed four team members in a virtual environment.

Atlanta, GA, US

• Joined start-up organization and was responsible for developing Mom Corps' Charlotte area market. Atlanta-based Mom Corps recruits talented professionals — especially lawyers, CPAs and MBAs — who have outstanding.
• In one year, grew the Charlotte Mom Corps candidate base from 0 to 1,000+ and developed business partnerships with major clients including Wachovia (now Wells Fargo) and Frito-Lay.
• Developed grass-roots marketing efforts, including events, educational programs, Internet marketing and sponsorships.
• Secured multiple media placements in all major Charlotte outlets.

Charlotte, NC, US

Responsible for management and implementation of key projects for the LendingTree Lender Exchange.

Charlotte, NC, US

As the Vice President of Distribution Programs, I was responsible for the creation, development and implementation of several core business functions, including the annual Partner Summit and Partner Retreat, LendingTree University and the Gold Leaf Seal Certified Loan Officer Program.

Charlotte, NC, US

• Joined LendingTree in January 1999 as the Southeast Account Executive responsible for selling LendingTree’s services to financial institutions in that geographic area. Later, as Director of Lender Relations, was.
• Developed the initial southeast client base for the LendingTree Lender Exchange.
• Created base-line account implementation and management processes and procedures.
• Led an engagement team that implemented the multi-million dollar online mortgage-lending platform for a major national bank.
• Executed the strategic growth and revenue development of several key corporate clients.
• Managed multiple account management teams ranging from five-eight members, and multiple account portfolios ranging from $5 million-$20 million in revenue.

• Advanced from Account Manager, Account Group Supervisor and Marketing Manager. Responsibilities:
• Developed and managed relationships for a national yellow pages advertising agency.
• Responsible for growth and profitability of multiple national accounts.
• Identified and built relationships with prospective clients and further developed existing relationships with Fidelity Investments, Budget Rental Car, Sir Speedy Printing, Domino’s Pizza and more.
• Managed marketing services division.
• Managed a team of relationship management staff

Developed and implemented marketing and advertising campaigns for 30 contract clients for twice weekly shopping guide. Managed sales activity of new salespeople