Oversees portfolio companies and leads marketing & customer service for PrimeCare Clinics, PharmaPlus, Lifepack, GLM and Tetama brands; owns marketing campaigns, customer service and product & business development for integrated healthcare services for portfolio companies and other investments. Drives sales conversion through the customer service and concierge channels. Coordinates joint marketing collaborations amongst IMI companies. Primecare Clinic: increased B2B leads by 700% (x8) by improving online funnels. Also led the creation of data dashboards that allowed us to monitor the sales funnel and maximize revenue opportunities. Currently leading digital transformation of the patient-Doctor experience for a hospital we are constructing; focused on IT systems.

Lifepack (health tech brand): achieved significant pilot results, with Rx prescription numbers rising by 162.5% and Rx prescription value increasing by 131.6%. Recurrence rate improved from 63% in 2022 to 85% across 2023 and 2024. Drove ITMI brands' growth and acquisition - both in B2C and B2B fronts. Led the organization's brand, communication and campaign strategies. Headed efforts for leads generation and sales enablement for Jovee and Lifepack.

Set up the Digital Products and Customer Experience (DPCX) Department Key member of Leadership Team that created / developed group Omnichannel Customer Experience Strategy and product propositions. CT brands included Ferragamo, Hugo Boss, Aigner, Furla, Tod's, Geox (Fashion); Coffee Bean, Baskin & Robbins, Wendy's (Food & Beverage), Transmart Carrefour, Metro Department Store (Retail) and Bank Mega. Led design, development and launch of the frontend systems for Transmart Carrefour, a storefront app & website, rewards app and distribution chain (DC) mobile app and related systems. Led development & build of group Omnichannel platforms, including Product Information Management (PIM) System, Inventory Management System (IMS), Order Management System (OMS) and Third Party Logistics platform (3PL).

Implemented Agile and Scrum processes for build & development across the company; increased development cycles by 50%. Generated 12m USD myXL app revenue, Jan to June 2018 - a 27% increase from previous first half year. Headed the 500-man strong combined Customer Service (CS) team and Digital Experience and Transformation group to support the company’s strategy to simplify the customer experience in preparation for omni-channel management.

Launched Maya; XL’s chatbot and the Online Community Forum. Led integration of Web and mobile digital assets which resulted in a 30% OpEx saving (700k USD). Exceeded targets; NPS @ 55% and Customer Service SLA @ 83%. Achieved 4.5mn downloads for the myXL app with 40% as active users – drove 17m USD myXL revenue, an unprecedented 130% increase after the transformation. Led 5 departments enabling XL customers’ digital lifestyle through the development of user-friendly experience on digital touchpoints, including mobile apps, mobile web, social media and community forumLed the team who defined and implemented UX and features roadmap for execution across all digital touchpoints Built, grew and engaged XL’s digital citizens, using XL’s owned and earned social media assets and online communitiesWithin the first 3 months, grew the XL mobile app user base by 50%+ and increased engagement rate by 30%+

Developed and launched Globe’s award-winning Prepaid App. Created the first cloud-hosted digital telco ecosystem. Member of an executive-sponsored team that drove the creation and execution of omnichannel strategy enabling online pre-sales, sales and after-sales transactions.

Determined overall strategy and direction of Portal Management and Development Team.Formulated the corporate portal and apps strategy covering capability builds and defining architectural, organizational and operations framework and cascades it to 1-downs. Championed development of new mobile and portal solutions for local and regional markets.- Developed, managed and executed a market-driven integrated business plan including go-to-market (GTM) campaigns, deployment and operations for apps, mobile and web portals.Created management frameworks that will govern implementation of programs for the following: - Management and maintenance of existing platforms - Outsource management for projects and rollouts - Technical management - Standards managements

Drove creation of web & mobile platforms for XL Indonesia, Celcom Malaysia and Dialog Sri Lanka. Led product development initiatives for mobile, Web and USSD to ensure storefronts and all advertising channels were fully optimized.

Led Product Design Team to launch telco products leveraging existing platforms and technologies. Created Human-centered Design (HCD) principles as the basis for UXD and customer journey design.

Grew revenue by 25% by expanding Skin Care & Cosmetics categories. Successfully localized marketing campaigns. Expanded retail presence in cities outside of Metro Manila.

Led testing efforts to improve the usefulness and desirability of Web sites and mobile applications developed by the company. Conducted Internet Marketing and usability testing for EYP (E-YellowPages.ph) and EYP Mobile.Conducted usability interface studies for Smart’s Where Is? Locator and other mobile location-based services. Analyzed statistical and usage tracking data for the company’s Web site and online products.Led studies regarding user and target audience/s needs.

Coordinated with directors, producers, web designers and the technical team for the necessary modifications in a web site after it has gone through the usability process. Performed editorial tasks for the web sites’ content and information design.Assisted in the creation and implementation of the company’s site management process.Responsible for conducting external usability testing using focus groups and actual usability testing.Created and implemented the existing usability and content design guidelines of the company and their respective manuals/handbooks.

Managed the official Web site of Presidents Fidel Ramos and Joseph Ejercito Estrada.Headed the research team responsible for government-sponsored research projects and feasibility studies.Headed the editorial team responsible for the write-up of articles and news releases featured in the said Web site.Created and developed government Web sites.