April Canlas Eddy

April Canlas Eddy Email and Phone Number

Vice President of Operations and Business Development @ Mattson Creative, Inc.
Los Angeles, CA, US
April Canlas Eddy's Location
Los Angeles Metropolitan Area, United States
About April Canlas Eddy

An energetic, confident, and passionately curious leader with a highly diverse professional background; Extensive experience in Brand Licensing, Strategy, Partnerships, Product Development, Design, Manufacturing, and Merchandising; Creative, proactive, resourceful, flexible, committed, organized, and results-driven; Continually pursuing new opportunities to innovate, improve processes, and increase productivity; Able to interact meaningfully with people of diverse backgrounds, personalities, and expertise; Well apprised of current events, entertainment, culture, technological, and business innovations globally.

April Canlas Eddy's Current Company Details
Mattson Creative, Inc.

Mattson Creative, Inc.

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Vice President of Operations and Business Development
Los Angeles, CA, US
Website:
creativelicensingcorporation.com
Employees:
5
April Canlas Eddy Work Experience Details
  • Mattson Creative, Inc.
    Vice President Of Operations And Business Development
    Mattson Creative, Inc.
    Los Angeles, Ca, Us
    View
  • Freshly Baked Creative
    Founder And Ceo
    Freshly Baked Creative Jan 2016 - Present
    Greater Los Angeles Area
    http://www.freshlybakedcreative.comMulti-category product development, manufacturing, marketing, and creative brand consulting, specializing in entertainment licensing for film and television properties.
  • Hand Drawn Restaurants
    Illustrator
    Hand Drawn Restaurants Oct 2023 - Present
    Los Angeles Metropolitan Area
    Celebrating my love for art and food by illustrating my favorite restaurants in LA/OC and beyond. Find me on Instagram @HandDrawnRestaurants and on my website www.handdrawnrestaurants.com.
  • Creative Licensing Corporation
    Director Of Marketing And Product Development
    Creative Licensing Corporation Sep 2019 - Present
    Greater Los Angeles Area
    View
  • Sony Pictures Entertainment
    Director | Product Development
    Sony Pictures Entertainment Apr 2016 - Apr 2019
    Culver City
    Partnered with executive and sales teams to spearhead creative merchandising ideation. Successfully consolidated product development efforts between SPE Theatrical and SPE Television licensing groups. Built and strengthened external relationships with global agents and licensees. Socialized creative strategy across multiple stakeholder teams to ensure seamless product launches. Focused categories include location based entertainment, interactive and slot games, collectibles, direct-to-retail, costumes, subscription boxes, print-on-demand, board games, in-theater concessions, and more.
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  • Nbcuniversal, Inc.
    Global Product Development
    Nbcuniversal, Inc. 2014 - 2016
    Universal City, Ca
    Facilitated product development processes for Universal Licensing Partnerships and Digital, with a focus on Illumination Entertainment’s animated film franchises Despicable Me, Minions, and The Secret Life of Pets. Oversaw the design efforts of over 100 domestic, international, and direct-to-retail licensing partnerships, including A Bathing Ape - BAPE, Havaianas, and SpinMaster. Curated and refined apparel and accessory collections for global retailers H&M, UNIQLO, Primark, Tesco, ASDA, Next, Liverpool, Suburbia, Lojas Renner, Lojas Riachuelo, C&A, Big W, Target, Wal-Mart, KMart, Myer, and The Warehouse.
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  • Junk Food Clothing
    Licensing Manager
    Junk Food Clothing 2013 - 2014
    Culver City, Ca
    Directed daily licensing department operations and aligned strategies with the Company’s sales, merchandising, and domestic and international production teams. Managed a group of Licensing Approval Coordinators and interns, encouraging open and active team communication. Arranged the business functions of over 80 licensing agreements for high-visibility brands and properties such as NBA, NFL, MLS, Coca-Cola, The Walt Disney Company, Sanrio, Warner Brothers, Lego, Sony, and Paramount. Well-versed in SOX Compliance, financial reporting and auditing functions, social compliance, product safety, and trademark law.
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  • True Religion Brand Jeans
    Licensing Manager
    True Religion Brand Jeans 2011 - 2013
    Vernon, Ca
    Managed brand licensing activities and coordinated licensee processes throughout all stages of development for the Company’s ancillary product collections, including swimwear, footwear, fragrance, headwear, and eyewear. Developed and implemented a definitive Licensee Handbook for the Company, complete with approval forms, request forms, detailed procedural guidelines, and sampling requirements. Designed and published True Religion Brand Jeans’ first Branding and Style Guide.
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April Canlas Eddy Skills

Licensing Strategy Product Marketing Visual Merchandising Styling Public Speaking Illustrator Brand Development Private Label Retail Graphic Design Trade Shows Sales Press Releases Trend Analysis Photoshop Event Planning Merchandising Textiles Denim Licensing Jewelry Facebook Luxury Goods Fashion Design Fashion Marketing Social Networking Event Management Apparel Customer Service Brand Developement Creative Direction Footwear Trend Forecasting Trend Toys Brand Positioning Strategies Art Direction Product Development Logo Design Brand Management Marketing Strategy Adobe Creative Suite Licensing Negotiations Merchandise Development Retail Sales Wholesale Sportswear Brand Licensing Branding And Identity

April Canlas Eddy Education Details

Frequently Asked Questions about April Canlas Eddy

What company does April Canlas Eddy work for?

April Canlas Eddy works for Mattson Creative, Inc.

What is April Canlas Eddy's role at the current company?

April Canlas Eddy's current role is Vice President of Operations and Business Development.

What schools did April Canlas Eddy attend?

April Canlas Eddy attended California State University-Northridge, California Institute Of The Arts.

What skills is April Canlas Eddy known for?

April Canlas Eddy has skills like Licensing Strategy, Product Marketing, Visual Merchandising, Styling, Public Speaking, Illustrator, Brand Development, Private Label, Retail, Graphic Design, Trade Shows, Sales.

Who are April Canlas Eddy's colleagues?

April Canlas Eddy's colleagues are Kim Penny.

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