April Baker Email and Phone Number

- Lead cross-functional teams to evaluate new growth opportunities (e.g. expansion and investments) with primary focus on margin optimization and long-term profitability. Define scorecards to evaluate new program impact, and create scalable processes to enhance financial visibility. - Develop the analytical framework to translate business strategy into accountable metrics, and deliver data-driven insights to key stakeholders to optimize business performance and productivity in addition to… Show more - Lead cross-functional teams to evaluate new growth opportunities (e.g. expansion and investments) with primary focus on margin optimization and long-term profitability. Define scorecards to evaluate new program impact, and create scalable processes to enhance financial visibility. - Develop the analytical framework to translate business strategy into accountable metrics, and deliver data-driven insights to key stakeholders to optimize business performance and productivity in addition to resource allocation.- Drive end-to-end financial planning for commercial sales in Microsoft's digital and direct sales channels. Show less

- (Winner of FY20 Q1 MCB Partnership award) Operationalized and led the finance strategy of the Beyond-4-Wall framework, which quantifies the intangible value of Microsoft’s physical stores. Created a conventional structure that enables senior leaders across functions to evaluate individual store performance with a set of common metrics.- Designed and developed new financial resources for profitability modeling for store managers, which created clarity in financial results, enabled… Show more - (Winner of FY20 Q1 MCB Partnership award) Operationalized and led the finance strategy of the Beyond-4-Wall framework, which quantifies the intangible value of Microsoft’s physical stores. Created a conventional structure that enables senior leaders across functions to evaluate individual store performance with a set of common metrics.- Designed and developed new financial resources for profitability modeling for store managers, which created clarity in financial results, enabled strategic resource management, and delivered better insights for areas of improvement. Show less

- Designed new compliant procedures to manage the relocation eligibility of 2,900 retail associates, which resulted in relocation costs falling 46% year-over-year and generating annual savings of nearly $500,000. - Achieved <1% VTF every month in the complex forecasting of retail headcount and labor spend by creating a new forecast model and by improving the partnership with store managers to optimize resource utilization.

Led an 8-week course on entrepreneurship and startup creation at Universidad de Ingeniería y Tecnología. Course content was adapted based on the "24 Steps to Disciplined Entrepreneurship" by Bill Aulet from MIT's Martin Trust Center, and my team and I created new exercises to teach the concepts to an undergraduate audience. I taught classes on the entrepreneurship material, sourced guest speakers from the entrepreneurship community, and led students through idea generation, customer… Show more Led an 8-week course on entrepreneurship and startup creation at Universidad de Ingeniería y Tecnología. Course content was adapted based on the "24 Steps to Disciplined Entrepreneurship" by Bill Aulet from MIT's Martin Trust Center, and my team and I created new exercises to teach the concepts to an undergraduate audience. I taught classes on the entrepreneurship material, sourced guest speakers from the entrepreneurship community, and led students through idea generation, customer identification, solution refinement, and business strategies. Show less

I developed recommendations to reorganize the company's freemium strategy and presented my proposals to senior leaders of the finance team. Through the course of my summer project, I built a taxonomy of classifications to help structure future thinking of freemium, and quantified the value of additional investments in freemium products by building a model within lifetime value (LTV) and customer acquisition cost (CAC) frameworks.

I managed a team which aimed to win new institutional business for the firm through the Request for Proposal process. I organized and led meetings with cross-functional departments to identify new business opportunities, as well as supervised five Proposal Specialists in the management of complex proposals.

I directed the proposal process through the management of critical deadlines, working with internal groups, and customizing responses to address clients' unique needs. I would work on several complex requests simultaneously, which required meticulous project management and organizational skills. In my first year, I won 6 new business opportunities, including one for over $500 million.My work was specific to the most complicated types of projects for the department, such as the launch of… Show more I directed the proposal process through the management of critical deadlines, working with internal groups, and customizing responses to address clients' unique needs. I would work on several complex requests simultaneously, which required meticulous project management and organizational skills. In my first year, I won 6 new business opportunities, including one for over $500 million.My work was specific to the most complicated types of projects for the department, such as the launch of new products, unique requests from at-risk clients, and non-standard Requests for Proposals. The clients were exclusively institutional accounts, such as corporate pension plans, government agencies, and retirement funds. Show less

I managed a $50 million portfolio and conceptualized the firm's investment strategy through equity security research and mutual fund due diligence to recommend for purchase to the portfolio manager. I was primarily focused on mitigating risk through diversification of asset classes, as well as careful monitoring and adjusting of clients' portfolios to ensure performance metrics were within targeted ranges.Because the firm was small but growing quickly, I also identified opportunities to… Show more I managed a $50 million portfolio and conceptualized the firm's investment strategy through equity security research and mutual fund due diligence to recommend for purchase to the portfolio manager. I was primarily focused on mitigating risk through diversification of asset classes, as well as careful monitoring and adjusting of clients' portfolios to ensure performance metrics were within targeted ranges.Because the firm was small but growing quickly, I also identified opportunities to streamline investment operations to become more efficient. Show less