April Chorba Email & Phone Number

Spearhead creative vision for all product development and packaging design for Fashion Angels, prioritizing tween and licensed brands. Identify trends and develop line plans for Fashion Angels’ proprietary brand and partners like The Walt Disney Company, Hershey’s, Crayola, Squishmallows, and Adopt Me. Collaborate with executive leadership and the Sales team to develop and refine concepts and packaging for client proposals in holiday, seasonal, and impulse programs.• Lead a team of eight graphic and industrial designers, driving innovation in beauty, DIY, fashion, art, stationery, and stickers within the consumer and retail sectors.• Analyze POS data to identify product enhancement opportunities for key retail partners, including Walmart, Target, Hobby Lobby, Five Below, Ross, Costco, and Sam’s Club.

Rushing and Associates Design, Inc, Orlando, FL — Senior Designer, Full-timeReported directly to the CEO of a full-service advertising agency. Managed workflow and created various print and digital assets for clients including AAA, Harcourt Brace, Campbell University, High Point University, Scholastic Book Fairs, Tupperware, Wal-Mart, Lockheed Martin, Walt Disney Parks and Resorts.William Communications, Columbus, OH — Designer, Full-timeReported to the Art Director of a full-service advertising agency. Designed printed marketing materials and editorial and outdoor advertisements — produced in-house on the company’s commercial printers.Insight Editions, San Rafael, CA — Creative Director, ContractCollaborated with the President of a pop-culture editorial company to build a potential new consumer brand. Responsibilities included creating presentations, consulting on marketing solutions, developing the product line, identifying pricing issues, and art directing and/or creating visuals (branding, packaging, and illustrations).Educational Insights, Los Angeles, CA — Art Director/Designer, ConsultantDeveloped multiple price-point, fashion-themed activities for children’s educational toy company. Consulted on packaging, typography, branding, and components.Lucasfilm, San Francisco, CA — Production Designer, FreelanceHandled post-production and photo retouching for Star Wars Camp marketing collateral and imagery.Da Kong (HK) Ltd, Hong Kong, Central, HK — Designer, FreelanceEnvisioned and designed DaKong’s Toy Fair booth, creating original artwork and cohesive branding for packaging, signage, catalogs, mailers, and swag.Universal Studios Creative, Orlando, FL — Production Designer, FreelanceSupported Creative Services to produce The Wizarding World of Harry Potter pitch deck presented to J. K. Rowling for theme park approval.

Streamlined design processes and workflow for individual projects and Meta’s agency-wide initiatives, overseeing the production of print and digital assets for internal campaigns, websites, presentations, and video production, including animation and motion graphic projects. Efficiently handled numerous tasks, including quality control, scheduling, negotiations with outside vendors, tracking creative deadlines, and approvals — while also actively participating in hands-on creative work. Provided leadership with creative briefs on team development opportunities, quality control improvements, and client communications to achieve KPIs. • Managed 80% of the entire creative agency’s workload (approximately 150+ projects per month).• Project management and team coaching increased project requests and returned stakeholders by 30%.• Built an international, multi-disciplinary creative team of 35+ within NORAM, EMEA, and APAC.* Contracted through OrangePeople

Directed all brand development for Klutz while effectively managing and executing concurrent design projects. Led the planning and implementation of creative assets and products across multiple marketing channels, including print, digital, and emerging media platforms. Successfully achieved business objectives by prioritizing multiple projects, developing a comprehensive plan for photoshoot planning, establishing a network of external resources, closely monitoring in-house production costs, and ensuring consistent core branding equities and tone across all initiatives. Presented insightful creative briefs to C-level executives, offering a roadmap for brand development and how it applies to marketing strategy, goals, and creative deliverables and saturation.• Concepted and designed 30 youth-oriented products, resulting in $22M in sales.• Launched and developed the new brand, Klutz Jr., including the creation of overarching brand guidelines for licensing, global communication, product design, merchandising, and digital content. This initiative contributed approximately 7% to the total annual revenue of the parent company.• Achieved a 25% reduction in photoshoot costs by implementing a new workflow for castings, location scouting, styling, and pre and post-production. This resulted in improved efficiency for marketing distribution.• Remotely trained and mentored a new team of eight designers on brand guidelines, typography, and photography style for asset and product creation. Encouraging the team to stay on top of trends.

Managed and oversaw the finishing of printed creative materials, digital campaigns, and manufactured products, including providing art direction and detailed communication to artists, designers, and vendors. Supported partnership marketing and sales initiatives through asset creation and the development of promotional marketing communications for digital and live activations.• Generated over $35 million in domestic sales through the development and writing of more than40 award-winning activity books, kits, and toys.• Achieved 30+ industry honors and awards, such as Parents Magazine: Best Toys of the Year, Parent’s Choice Awards, NAPPA Awards, Disney FamilyFun Magazine: Top 10 Toys of the Year and featured on DreamWorks Gabby’s Dollhouse, Good Morning America, The Today Show, and more.• Built an effective in-house creative team of six designers by establishing brand guidelines, productive art direction, and positive reinforcement of each team member’s individual strengths.