April Dewitt Email & Phone Number

Campbell, Ca, Us

Campbell, Ca, Us

Campbell, Ca, Us

Beverly Hills, Ca, Us

• Led an internal team of three, including a Director of Content & Community, Creative Producer and Senior Designer to develop engaging content and creative to deliver on key business objectives• Oversaw the strategy, creation and publishing of the editorial calendar across owned media channels, tracking performance and optimizing to maximize growth and engagement• Led content and creative execution for paid media channels, including a robust learning agenda aimed at driving scale and efficiency• Oversaw execution and evolution of key brand initiatives including mani bootcamp and masterclasses to increase viewership and engagement• Developed influencer and ambassador strategies to increase brand awareness and drive measurable sales• Managed external agency, freelancers and creators across content and creative production verticals including videography and photography• Developed weekly reporting to C-level executives, evaluating key performance metrics, communicating progress and refining strategies

San Francisco, California, Us

• Led development of strategic brand and product positioning, cultivating and continuously refining the voice with a focused approach on channel-optimized execution• Ideated and executed 360-degree campaigns across media platforms including PR, social, digital, broadcast, digital, email, out of home and direct mail• Developed strategic creative and communication plans and led the execution for six retail location openings in markets across the country, including Los Angeles, New York, San Diego, San Jose and Washington D.C.• Oversaw public relations function including strategic communications plans, national, regional and local media relations, and influencer programs• Built, trained and led an internal team of four to create impactful content to connect with consumers across all media platforms• Managed external agency and consultant partners across PR, social and creative verticals including videography, photography and copywriting• Implemented industry-leading Facebook Live creative strategy, delivering 116% increase in CTR at launch• Developed and managed creative and communications budget, tracked spend against goals and continuously optimized across multiple dependencies• Ensured business objectives were met through ongoing tracking and measurement of key performance indicators

Los Angeles, Ca, Us

• Built, trained and supervised an internal team of four to create and publish an average of 170 content pieces weekly for two brands across 10 channels, growing the Honest community from zero to over 3.6M organic social followers, averaging 96% annual growth over a five-year period • Co-authored founding brand voice with continued refinement focused on best-for-channel execution• Led strategy and execution of social marketing initiatives supporting national retail expansion in retailers including Target, Amazon, CVS, Ulta Beauty and more • Pioneered industry-leading Facebook Live strategy, working with Facebook partners to produce an average of three broadcasts weekly and more than 250 in total, and creating a new standard for the platform, championed by Facebook and used as an example for Facebook Marketing Summits • Co-developed industry-leading full funnel strategy for use of Facebook Live, including being the first advertiser to utilize Collections featuring a live asset, leading to a 42% improvement in CPA at launch and the development of a Facebook Case Study• Managed social marketing budget, tracked spend against goals and optimized to maximize efficiency• Developed weekly reporting to C-level executives, communicating strategy and progress of key performance indicators• Collaborated with Facebook partners to stay ahead of platform developments and emerging trends, including hand-picked participation in an alpha for advertising delivery through Messenger• Partnered with cross-functional teams to i) ensure alignment on strategic priorities, ii) maintain brand consistency and iii) meet industry, legal and regulatory standards, including FTC compliance

Los Angeles, Ca, Us

Los Angeles, Ca, Us

• Managed payment solutions for over 500 merchant accounts with a focused approach on customizing solutions to meet individual business needs across varied industries• Led development of strategic marketing messaging and creative resources to support team in building portfolio of business• Consistently exceeded quarterly sales and customer acquisition goals

Tempe, Az, Us

• Led project management of concurrent client initiatives, including social, brand and broadcast campaigns, managing workflow, ticketing, timelines and deliverables• Developed client briefs and strategized on creative concepts with internal stakeholders, setting expectations and consistently communicating progress of key performance indicators• Championed process improvements to increase efficiency and productivity

Cape Girardeau, Mo, Us

• Led membership relations and marketing efforts across brand, social and public relations• Served as the Dalhousie Tournament Coordinator, planning and successfully executing the 2008 AJGA Dalhousie Junior Championship; Awarded AJGA's Tournament of the Year• Served as the Dalhousie Tournament Coordinator, planning and successfully executing the 2009 AJGA Rolex Tournament of Champions

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Sport Management