April T. Email & Phone Number

Atlanta, Ga, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Milton, Ga, Us

Newcastle Upon Tyne, Gb

Armonk, New York, Ny, Us

Description: Created, nurtured, and managed buying interest in IBMs Information Management/Big Data software solutions in North America through marketing strategy development, campaign planning, execution, lead nurturing, marketing analysis, and data management for events and digital marketing programs. Managed quarterly digital marketing budget. Managed monthly software events newsletter for internal communication. Provided content for external customer facing newsletters. Managed and nurtured relationships with business partners, third party vendors, advertising agencies, industry analysts and internal cross-functional teams. Managed annual content syndication and digital program campaign effectiveness analysis. Revenue: Contributed over $2M in win revenue from 2012 digital programs.Increased Conversions and Close Rates: Attained 2.5% response to validated lead conversion rate for digital programs and 16% close rate.Versatile Trainer: Created and delivered marketing workshops for colleagues and business partners and delivered orientation training for new intern recruits. Exceeded Response Targets: Consistently exceed quarterly digital marketing response targets by 15+%Event Promotion: Developed and implemented social media strategy resulting in a 27% YOY increase in event registrations for IBM Break Free eventsAward Winning Coaching: Received Blue Thanks Awards for internal digital marketing and social media coaching.Partial List of Events and Campaigns Managed:Oracle Open World, SAP TechEd, IBM Information on Demand, COLLABORATE, CIO Forums and Executive IT Summit, Gartner ITXpo, various Quest, OAUG, IOUG User Groups, Pure Systems Launches, IBM Big Data, Integration and Governance Forums

Armonk, New York, Ny, Us

Description: Partnered with clients to develop and sell value driven and industry specific social software solutions. Social business software team lead for IBM Connections and IBM Quickr. Created, managed and delivered presentations, demonstrations, workshops, training to C-level, lines of business and technical stakeholders, progressing sales opportunities to closure. Collaborated with marketing, inside sales, business partners to execute prospecting initiatives. Assessed and defended against competitive threats from Microsoft, Oracle, Vignette, Jive, etc. Creator and Project Manager for Software Sales Intern Project: Social Networking for Sellers. New Opportunities: Identified and qualified new Lotus software opportunities: $2.5M+ in Q1 & Q2 of 2010 Exceeded Sales Targets: exceeded sales targets in 2008 by 113% in Q1, 127% in Q3 & Q4, and 107% in 2007 Q1 & Q2Software Training: Delivered software training that resulted in over $2M in new sales opportunities.Guidance and Best Practices: Appointed member of IBM Southeast Business Unit Social Media Task Force – Provide guidance and best practices on prospecting, recruitment and relationship building techniques via social media.Partial Client List: Gwinnett County Public Schools, Trustmark National Bank, Equifax, The Coca-Cola Company, IKON/Ricoh

East Lansing, Mi, Us

*Managed lab projects, designed and updated course website and instructed 60+ upper-class students on microprocessor and digital systems topics

East Lansing, Mi, Us

*Facilitated events and coordinated professional development activities for LEAD Peer Mentoring Program, a program aimed at retaining freshman engineering and science majors.*Managed 30 upper-classmen and graduate student mentors and 100+ freshman protége

Research EngineerUniversity of California at San DiegoEducational Institution; 1001-5000 employees; Research industryJune 2005 – August 2005 (3 months)*Developed novel image classification algorithms using statistical signal processing theory.*Recipient of the “Early Bird” award for effective project management------------------------------------------------------------------------------------------------------------------Research EngineerMichigan State UniversityEducational Institution; 1001-5000 employees; Research industryMay 2004 – May 2005 (1 year 1 month)*Developed novel neural signal detection techniques for Brain Machine Interface applications using statistical signal processing theory.------------------------------------------------------------------------------------------------------------------Research EngineerGeorgia Tech Research InstituteEducational Institution; 1001-5000 employees; Research industryJanuary 2003 – May 2004 (1 year 5 months)*Conducted analysis and repair of avionics equipment used in threat simulations and QA testing. *Designed, built and tested simulation hardware and QA testing manuals used in testing countermeasure threat software.*Granted Secret Security clearance - currently inactive.------------------------------------------------------------------------------------------------------------------Software Engineering InternRobins Air Force BaseGovernment Agency; Defense & Space industryJune 2001 – December 2001 (7 months)*Created PL/SQL based interactive inventory management tools for defense pods.

Ms, Electrical Engineering

Bs, Computer Engineering, Mathematics

Life Coach Certification

Digital And Social Media Marketing