Serving the single mom community as a featured expert writing for The Life of a Single Mom® (TLSM), one of the nation’s largest single moms support groups in the U.S.. TLSM exists to improve the lives of single mothers by providing support groups and education in 3 core areas: Parenting, Finances, and Health & Wellness. Formalized into a 501c3 in 2011, TLSM has consulted more than 1,500 churches, community groups, corporations, and colleges to launch single moms’ support groups in cities globally. TLSM serves thousands of single parent families annually and is considered the nation’s go-to resource for all things single mom and single mom ministry related.https://thelifeofasinglemom.com/featured-experts/

Empowering passionate small businesses and female entrepreneurs to thrive with clear, strategic marketing plans. I provide expert guidance tailored to your unique needs, helping you craft captivating brand stories, navigate the digital world, and attract your ideal clients. See your business reach its full potential with the confidence and tools you gain as we work together.

Single moms often neglect themselves, becoming overwhelmed and discouraged. I provide humorous content to encourage them to take a break, have a good laugh and find Jesus so they have fresh enthusiasm for their family.

Led the development of the i9 Sports brand across all touch points; positioning, digital, social media, advertising, public relations, loyalty, consumer research, analytics/insights, merchandise, lead generation, and franchise sales. Managed the marketing team and agency partners to help franchisees execute effective marketing programs within their local markets. Specialized in developing creative marketing programs to deliver a “WOW” experience for targeted consumers - both B2C and B2B .

Analyzed consumer trends to develop national marketing programs in support of company vision and business goals. Created innovative sales promotions and events to drive traffic and sales at malls across the country.• Created innovative programming for 150+ shopping centers, leveraging efficiencies and economies of scale to improve ROI. Efforts drove over $1 million in programming savings, $3 million in public relations coverage and incremental sales for retailers throughout the country.• Developed and implemented four award-winning national marketing tours, including a mock teen election in 2008, a partnership with TLC’s What Not to Wear in 2009, and in-mall concert tours in 2010 & 2011. • Managed multiple seasonal and large scale programs simultaneously. Worked with numerous internal and external partners to meet flawless execution standards.Consistently delivered results above goal for incentive-based programs driving incremental spend and additional shopping visits.• Developed and implemented social media and communications plans for national and regional programs. Integrated new technologies to maximize results and received Best Use of New/Digital Media awards (2009 and 2010) from ICSC.• Created a new approach to on site redemption in the mall environment – the Red Carpet Redemption Zone – enhanced customer experience while also increasing redemption levels by more than 20%.

Leveraged four Orlando-area shopping centers to develop marketing strategies and gain efficiencies. Established relationships with asset management and provided marketing expertise for the southeast team of 23 malls.• Led a regional team to plan and implement Rockin' Shoppin' Eve at Altamonte Mall which garnered significant local and national PR and sales results nearly 30% above goal.• Reinvented the approach to holiday plans by establishing teamgoals and maximizing strengths of team members to meet them; Reduced expenses while also meeting individual center goals; plan used as a best practice for other markets.• Secured highly-coveted interstate destination signs for six Florida shopping centers; Led the national rollout of this initiative for the company.• Finalist for Best Shopping Center Marketing and Best Shopping Center Sponsorship. Winner of Best Shopping Center Sales.

Directed the marketing efforts for the shopping center to achieve business goals. Worked with the mall team to develop long-term vision for the center in relation to its competitive marketplace.• Led the Lakeland Square Mall team in reconnecting with CORE audiences (customers, owners, retailers and employees) during a period of negative publicity and perception; implemented a “purple cow” program that earned recognition from the CEO and a finalist for GGP Team of the Year.• Served as acting property manager during the first closure due to a hurricane in the mall’s history. Efforts resulted in minimal to zero property damage during each of the four hurricanes of 2004.

Directed the marketing efforts for the shopping center to achieve business goals. Worked with the mall team to develop long-term vision for the center in relation to its competitive marketplace.• Directed the acquisition of critical research data and analyzed results to support active leasing efforts for Columbiana Centre (Columbia, SC); Developed promotional plans to support the opening of four key retailers; Sales results for each were more than 40% above plan.• Sold sponsorships of mall amenities and programs totaling nearly $500,000.

Developed and implemented marketing strategies for one of the Southeast’s largest real estate firms. Managed a multi-million dollar advertising budget and coordinated trade shows, sales meetings and training programs.• Launched the company's first website including the area's first online property search tool; enhanced the site as new technology evolved; publicity for site launch was 25% above goal.• Introduced the company's first interactive relocation package on DVD replacing the former print package and with significant, long term cost savings