April L. Masters Email and Phone Number
April L. Masters work email
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April L. Masters personal email
April L. Masters phone numbers
I am a hands-on leader with content and corporate marketing, advertising, sales promotion, and investor relations experience. I have a firsthand understanding of how important it is to build and maintain solid relationships through active listening.I work with purpose — this motivates everything I do. I am committed to making a positive impact corporately while making a difference within the community. Nurturing positive relationships for optimal outcomes is where I thrive.I excel at making the complex, simple through effective storytelling. My corporate communication expertise includes creative strategy development, writing, editing, and preparing key messages for a variety of internal and external stakeholder audiences such as senior- and executive-level leadership, front-line employees, clients, financial analysts, and investors.
Rr Donnelley
View- Website:
- rrdonnelley.com
- Employees:
- 28056
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Senior Content Marketing ManagerRr Donnelley Jul 2024 - Present
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Youth PastorNew Hope Church Wayne & Taylor, Mi Apr 2023 - PresentWayne, Michigan, United States
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Senior Content Marketing ManagerVericast Jul 2021 - Jul 2024 -
Content Marketing ManagerValassis Jan 2020 - Jul 2021Livonia, MiB2B content project manager overseeing all content development and proprietary research initiatives to grow Valassis as an industry thought leader.Help maintain editorial calendar in support of content strategist, internal, and external content development partners and key stakeholders.Identify opportunities to enhance corporate B2B content strategy, partnering with the appropriate constituents to bring results to fruition.Content agency day-to-day point of contact, ensuring deliverables and deadline expectations are being met. -
Marketing Communication ManagerValassis Sales & Marketing Services, Inc. Feb 2014 - Dec 2019Livonia, MiCorporate marketing and research — support company vision and new business initiatives via effective, client-facing messages including email, product/service collateral, and proprietary research insights. Accountable for annual corporate MarComm email campaign strategy, adjusting content, calendar and approach as necessary to clearly differentiate Valassis within a crowded competitive market. Manage proprietary research projects, identifying opportunities to address ever-evolving consumer landscape with relevant, timely, and actionable insights.
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Investor Relations ManagerValassis Sales & Marketing Services, Inc. Jan 2012 - Feb 2014Livonia, MiDeveloped key messages for annual report, press releases, SEC filings, investor conference calls and executive management presentations. Coordinated investor conference participation and executive management meetings.Investor outreach - communicated Valassis business strategy, results and outlook to educate and engage investors and securities analysts.
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Targeting ManagerValassis Sales & Marketing Services, Inc. Sep 2008 - Jan 2012Livonia, MiManaged team of targeting analysts for the Consumer Packaged Goods (CPG), Communications, Financial and Grocery/Drug/Mass client verticals. Collaborated with sales and internal support teams to present tailored targeting recommendations to satisfy client objectives.Piloted new management tools and streamlined project cycle time by as much as 40 percent, enabling shorter response time to client requests. Team completed 96 percent of projects on time or early despite a 10 percent increase in project complexity.
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Targeting SupervisorValassis Sales & Marketing Services, Inc. Oct 2007 - Aug 2008Livonia, MiManaged workload for multiple teams supporting various customer verticals.Co-developed cross-training program for the Targeting organization. Key contributor to the rollout of new organizational structure following acquisition of ADVO as key step in the integration process.
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Divisional Sales RepresentativeValassis Sales & Marketing Services, Inc. Jan 2003 - Oct 2007Livonia, MiSecured more than $11 million in revenue. Recipient of multiple sales awards, including new business leader. Account management: Developed and executed annual marketing plan to achieve individual sales quota and contributed toward attainment of divisional goals.Negotiated corporate contracts and created demand for the Valassis portfolio of products and services. Identified unsatisfied client needs and offered recommendations for tactical execution. Managed all business opportunities in accordance with formal sales process, which included diligent utilization of forecasting and internal sales analysis tools.
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Account CoordinatorValassis Sales & Marketing Services, Inc. Apr 2000 - Dec 2002Livonia, MiIdentified and closed client cross and up-sell opportunities such as premium page placement for promotions.Collaborated with internal areas including Marketing, Category Management and Accounting for flawless execution of client print promotions.Prepared written communications including media kit letters and presentations for multiple sales executives who achieved and/or exceeded their sales goals each year.
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Assistant Account ExecutiveCampbell-Ewald Communications May 1999 - Apr 2000Warren, MiCoordinated promotion agreement approvals and managed Chevrolet Truck Division’s obligations which included vehicle displays and sweepstakes fulfillment.Evaluated promotional proposals to assess potential value to Chevrolet Truck Division as a sponsor. -
Project CoordinatorCampbell-Ewald Communications Sep 1998 - Apr 1999Warren, MiScheduled project timelines and managed process for the execution of direct mail and point-of-sale campaigns.
April L. Masters Skills
April L. Masters Education Details
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Christian Ministries -
Marketing -
Advertising
Frequently Asked Questions about April L. Masters
What company does April L. Masters work for?
April L. Masters works for Rr Donnelley
What is April L. Masters's role at the current company?
April L. Masters's current role is Data Storyteller ׀ Relationship Builder | Content Project Pro.
What is April L. Masters's email address?
April L. Masters's email address is ap****@****ast.com
What is April L. Masters's direct phone number?
April L. Masters's direct phone number is (734) 591*****
What schools did April L. Masters attend?
April L. Masters attended Ashland Theological Seminary, Wayne State University, Michigan State University.
What are some of April L. Masters's interests?
April L. Masters has interest in Social Services, Children, Economic Empowerment, Education, Poverty Alleviation, Animal Welfare.
What skills is April L. Masters known for?
April L. Masters has skills like Integrated Marketing, Advertising, Direct Marketing, Digital Marketing, Marketing Communications, Marketing, Marketing Strategy, Media Planning, Direct Mail, Account Management, Lead Generation, Email Marketing.
Who are April L. Masters's colleagues?
April L. Masters's colleagues are Parthasarathy Vijayakumar, Christina Rapp, Murugeshwari Vinoth Kumar, Jaqueline Gomes, Marcel Van Elden, Malinda Maduranga, Erin Oconnor.
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