DIRECTOR: INFLUENCER COMMUNITY & CAMPAIGNS* Built the Groovetime Creator Community, connecting over 100 micro-to-mega dance influencers (up to 1M followers) with brand campaigns, empowering creators to monetize dance challenges.*. In first 6 months of launch, directed over 15 dance challenge campaigns from scratch for major artists and music companies, including UMG, ROC Nation, and Empire Records.SOCIAL MEDIA GROWTH* Helped launch and grow Groovetime’s TikTok from 600 to… Show more DIRECTOR: INFLUENCER COMMUNITY & CAMPAIGNS* Built the Groovetime Creator Community, connecting over 100 micro-to-mega dance influencers (up to 1M followers) with brand campaigns, empowering creators to monetize dance challenges.*. In first 6 months of launch, directed over 15 dance challenge campaigns from scratch for major artists and music companies, including UMG, ROC Nation, and Empire Records.SOCIAL MEDIA GROWTH* Helped launch and grow Groovetime’s TikTok from 600 to over 150k organic followers in less than a year, pioneering viral content pillars and strategies.* Launched dance contests across California and New York, boosting app downloads and brand visibility.USER RESEARCH & PRODUCT DEVELOPMENT* Led Gen-Z user panels to gather insights for MVP development, collaborating with engineering and design teams to optimize user experience and product direction.PAST PROJECTS - DANCE NFTs* Educated dance creators on NFTs through Twitter Spaces and Instagram Lives, facilitating successful NFT promotions and sales on the Groovetime Marketplace.COMMUNITY MANAGEMENT | NFTs* Grew a Discord community of over 250 NFT enthusiasts in less than 1 year.* Established and managed engagement across Discord, Twitter, and Facebook, focusing on community growth and strategic engagement. Show less

RSG Active is an ecommerce brand in women's activewear, known for custom fabrics and styles inspired by the values of resilience, strength, and growth.RESPONSIBILITIES & ACHIEVEMENTSMARKETING STRATEGY Led end-to-end marketing strategies from conception to execution, including performance analysis to refine tactics and drive engagement.CONTENT PRODUCTIONDirected photoshoots, managing talent casting, venue selection, scheduling, and media editing to align with… Show more RSG Active is an ecommerce brand in women's activewear, known for custom fabrics and styles inspired by the values of resilience, strength, and growth.RESPONSIBILITIES & ACHIEVEMENTSMARKETING STRATEGY Led end-to-end marketing strategies from conception to execution, including performance analysis to refine tactics and drive engagement.CONTENT PRODUCTIONDirected photoshoots, managing talent casting, venue selection, scheduling, and media editing to align with RSG's brand vision.SOCIAL MEDIA MANAGEMENT Developed content, managed user-generated content (UGC) collection, and supported customer service through social campaigns.EMAIL MARKETINGHandled copywriting, media editing, graphic design, and audience segmentation, driving engagement and conversions.AFFILIATE PARTNERSHIPSRecruited and onboarded talent, cultivated relationships, and facilitated content creation, boosting brand reach and product promotion.FACEBOOK ADSExecuted A/B testing for ad copy, creatives, and audience targeting, optimizing campaigns for performance and budget efficiency. Show less

Energy Muse provides tools of empowerment, inspiration, and hope, blending energy and intention into each product to support personal growth and desired outcomes.RESPONSIBILITIES & ACHIEVEMENTSPRODUCTION OVERSIGHTLed daily operations for Shipping & Production teams, ensuring a smooth flow from raw materials to finished, sellable inventory.VENDOR COORDINATIONManaged relationships with third-party vendors to coordinate production timelines and inventory shipments… Show more Energy Muse provides tools of empowerment, inspiration, and hope, blending energy and intention into each product to support personal growth and desired outcomes.RESPONSIBILITIES & ACHIEVEMENTSPRODUCTION OVERSIGHTLed daily operations for Shipping & Production teams, ensuring a smooth flow from raw materials to finished, sellable inventory.VENDOR COORDINATIONManaged relationships with third-party vendors to coordinate production timelines and inventory shipments, meeting demand in line with sales.INVENTORY MANAGEMENTSourced and purchased raw materials, oversaw quality control, and delegated logistics tasks, including counting, packing, and stocking products.ORDER FULFILLMENTProcessed customer orders and payments, managed repairs, and ensured timely fulfillment. Show less

The Other Duck celebrates individuality, connecting community members through events and social media that showcase local and industry artists.RESPONSIBILITIES & ACHIEVEMENTSEVENT COORDINATIONOrganized and supported events for "Duck Buddies," including show productions, to foster community and celebrate local artistry.TALENT CASTINGCast models, live entertainers, and arranged media coverage for photo shoots, fashion shows, and various brand events.SOCIAL… Show more The Other Duck celebrates individuality, connecting community members through events and social media that showcase local and industry artists.RESPONSIBILITIES & ACHIEVEMENTSEVENT COORDINATIONOrganized and supported events for "Duck Buddies," including show productions, to foster community and celebrate local artistry.TALENT CASTINGCast models, live entertainers, and arranged media coverage for photo shoots, fashion shows, and various brand events.SOCIAL MEDIA MANAGEMENTRan social media marketing campaigns to spread the brand’s message of individuality and engage followers. Show less

For 5 years I choreographed dance numbers, performed at local & international shows, and coordinated workshops to teach others how to speak through movement. - Coordinated and planned statewide dance workshops.- Traveled to various countries to educate dancers: Asia, North America, and Europe.- Created online marketing content for social media accounts and company blog.Event Coordinating, Marketing & Social Media Management, Dance Choreography, Education

- Event coordination: concerts, recitals, parties.- Managed accounts of over 1,000 students enrolled in three different music schools.Administration, Guest Services, Event Coordinating