April Obey Email & Phone Number

Boston, Massachusetts, United States

Created by progressive marketers who have worked on several small start ups and understand the incredible pressures that weigh on today's lean marketing teams.

Boston, Ma

BRAND PHOTOGRAPHY to elevate your website and social media game. You need fresh content, I have smart solutions.

I was a major player in strategizing, building out and managing the monetization of Burst’s remnant inventory growing from $0-$2.2mm in year one. In year two we experienced 136% growth by building out 3 major platforms; RMX, Admeld and DoubleClick into a $5.2mm/year revenue stream. My responsibilities were to manage the day to day including; establishing and growing partnerships with other major buying platforms, demand side platforms, ad networks, large ad agencies, in addition to managing the… Show more I was a major player in strategizing, building out and managing the monetization of Burst’s remnant inventory growing from $0-$2.2mm in year one. In year two we experienced 136% growth by building out 3 major platforms; RMX, Admeld and DoubleClick into a $5.2mm/year revenue stream. My responsibilities were to manage the day to day including; establishing and growing partnerships with other major buying platforms, demand side platforms, ad networks, large ad agencies, in addition to managing the yield and margin on all three platforms. With hefty revenue and margin goals in place my team was never under quota, in fact we crushed it month over month. Show less

My main responsibility was to procure online display inventory on a CPM/CPA basis. I utilized my negotiation skills to get the best possible price to fit the budget and placement requirements of the advertiser. I sought out and built strong relationships with large inventory suppliers as well as individual publishers. I was also responsible for optimizing the inventory to make sure it performed well for each advertiser.

As part of an ITSMA award winning Marketing Department I executed complex multi-step online marketing campaigns using marketing automation software (Eloqua). The marketing campaigns were used to drive drip marketing and lead nurturing programs. I utilized Autotask's own internal CRM system (comparable to Salesforce) to monitor overall program effectiveness. To ensure the success of each campaign I was responsible for pulling data out of several databases, merging the records to generate a… Show more As part of an ITSMA award winning Marketing Department I executed complex multi-step online marketing campaigns using marketing automation software (Eloqua). The marketing campaigns were used to drive drip marketing and lead nurturing programs. I utilized Autotask's own internal CRM system (comparable to Salesforce) to monitor overall program effectiveness. To ensure the success of each campaign I was responsible for pulling data out of several databases, merging the records to generate a standard weekly report that tracked lead gen. at each step in the campaign. This effort brought in a tremendous amount of qualified leads. I was also responsible for preparing, producing and editing over 40+ vendor partner webinars utilizing Webex seminar software and Sony Campatasia for post production. This was a tremendous part of the Business Development strategy as we would average 10-15 qualified leads per webinar. In addition I also helped coordinate and manage pre, post and onsite logistics for 90+ technology tradeshows including: technical requirements, registration, transportation & accommodations, event communications, budget management, and all on-site activities. I also assisted the graphic designer with all in-house printed marketing materials; work with print vendors for all materials printed off-site. Show less

I analyzed the strategy, positioning, and goals of media clients’ efforts to use newspaper advertising to improve their business and proposed solutions to improve the effectiveness of their current efforts. In order to do this I utilized GIS software to create automated and customized maps of various markets related to the buy analyses.In addition I also received Lean & Six Sigma Green Belt certification. For my certification project I pioneered a paperless process for all… Show more I analyzed the strategy, positioning, and goals of media clients’ efforts to use newspaper advertising to improve their business and proposed solutions to improve the effectiveness of their current efforts. In order to do this I utilized GIS software to create automated and customized maps of various markets related to the buy analyses.In addition I also received Lean & Six Sigma Green Belt certification. For my certification project I pioneered a paperless process for all product updates which was rolled out in three stages. I proposed the necessary enhancements which were added to the UI. This process established new standard operating procedures to reduce waste, increase efficiency, increase productivity, improve work-flow, save time and reduce annual spending. I was responsible for training my team on the new SOP to ensure no productivity was lost. Show less

B.A., Broadcast Communications & Studio Art

Communications & Photography

Study Abroad Program in Brisbane, Australia