April Lai personal email
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Extremely passionate about marketing, with experience in building brands in both B2B and B2C businesses. Analytical in approach, utilising data trends and market research to increase campaign effectiveness. Results and solutions orientated, with meticulous task management skills and diligence.
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Customer Success ManagerPacific Marketing Ltd Apr 2021 - Present -
Digital Marketing ExecutivePacific Marketing Hub May 2019 - Apr 2021 -
Marketing AssistantAgilityworks Limited Apr 2018 - Jan 2019Oxford, United Kingdom• Executed various marketing strategies, which included managing all social media content. • Responsible for producing numerous campaign landing pages, updating the website to ensure content remained relevant. • Regenerated and enhanced the process for internal communications, and produced monthly Marketing reports for the business. • Sourced and liaised with designers, supported Client Directors with Sales collateral and organised a diverse range of events, from sponsored conferences to internal events. -
Temporary Marketing ExecutiveThe Pets At Home Vet Group Jan 2018 - Mar 2018Swindon, United Kingdom• Updated numerous partner websites• Briefed various artworks and supported all marketing area managers• Acquired event quotations • Assisted in annual business reviews for partners• Conducted a social media audit of all 400+ surgeries. -
Marketing ExecutiveWok Xpress Mar 2016 - Apr 2017Exeter, United Kingdom• Integrated marketing collateral for two business’ –adverts in local magazine, website offers, road signs, posters and vouchers. • Used initiative and introduced new hit selling dishes with around 120 sold a month and 40% profit margins overall. • Co-ordinated a photography session and re-designed menus for three different companies. • Built a rapport with customers and resolved any problems.• Trained employees in how to amplify customer satisfaction and to use the POS system.
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Business Development ExecutiveWhaley'S Limited May 2015 - Aug 2015Hong Kong• Supported the director in assessing how to infiltrate the saturated ecommerce market in the gift industry in Hong Kong. • Improved business concepts through market research and identified opportunities to support business strategy goals. • Implemented a detailed Facebook campaign structure involving monthly competitions.
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Social Media AdvisorThe Bamboo Group Dec 2014 - Apr 2015Devon, Uk• Developed and launched the business’s first social media presence. • Created Facebook campaigns.• Revitalised the branding via designing a new à la carte menu, advising on new website and décor.
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Digital Marketing Intern142 Avenue Consultancy Jun 2014 - Aug 2014Hong Kong• Created content & marketing calendars and competitor audit reports for two food andbeverage clients on several social media platforms.• Performed daily comment monitoring and weekly KPI’s for three clients.• Updated and attended various client meetings.• Produced content for a website, basic critique and wrote a blog.
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Sales Associate (Part Time)Brooks Brothers Feb 2014 - May 2014Prince'S Building, Central, Hong Kong -
Event CoordinatorApex Media Ltd Sep 2013 - Oct 2013Central, Hong KongI displayed excellent proactive organisational, prioritizational and administrative skills through my internship in Hong Kong. I was promoted to Event Coordinator to organise Asia IP’s 2013 Annual Award Gala Dinner in Vietnam. • I was in charge of most aspect of the 2013 Asia IP Awards Gala Dinner in Vietnam.• Corresponding and choosing which hotel in Hanoi to hold the event, selling the tickets, attaining guest presenters, finding a photographer.• Organize the marketing materials- backdrop, event programme, awards, certificates, post event follow up and invoices.• Email Marketing to Law firms in Asia• Understanding Hong Kong business culture & the print industry.• Communicating with a range of people from many different cultures requires versatility within the different situations, good communication, restraint and perspective.
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InternshipYacht Style Magazine Jun 2013 - Aug 2013Central, Hong KongI facilitated media events, met with existing clients and contacted potential luxury brand advertisers. I have excellent communication skills via email, telephone and face to face interactions. • Research and contacting advertisers within the luxury brand industry to enhance and update the magazines database• Attended client meetings, PR and launch events.• Created an event proposal for Clé de Peau Beauté, beauty brand.• Helped organize media events, which then become a six-page spread in the magazine.• Implement a structural admin & invoice system that could be easily understood by all.• Syncing the paper and electronic database in order to remind advertisers of outstanding payments, required great organization skills and methodology.
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Assistant ManagerThe Bamboo Group Sep 2012 - Jun 2013Devon, UkI successfully created and carried out a direct marketing promotion for The Bamboo Restaurant, which ultimately won the national title of Best Chinese Restaurant in South West 2012.• In a SME firm one truly requires great organisation, prioritisation, flexibility and multi-tasking in many different areas of expertise. • HR – participating in inductions, fire safety training, health and safety, upholding company standards and expectations with all new employees, attending employment law seminars and ensuring the policies are up to date.• Marketing - entering in the Legacy of Taste competition, creating strategies to best gain interest and votes. Designing, printing and managing all direct marketing materials, and informing the staff of their role.• Accounting - inputting weekly takings & expenditures, calculating employee wages and dealing with suppliers. • Updating the manager on my performance and offering suggestions, as displaying one's own initiative.• Creating rapport with the employees as well as understanding their capabilities to optimize service efficiency and customer satisfaction.
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SupervisorOriental City Restaurant 2009 - 2010Exeter, United KingdomAfter working as a waitress for 2 years, i was later promoted to a Supervisor.• Responsible for balancing the cash and guaranteeing the takings were correct. • Meeting demand for sudden influxes of customers, which occurs often in the catering business.• Maintaining strong interpersonal skills, friendliness and politeness, as well as a good memory to learn the regulars’ beverage and food of choice.
April Lai Skills
April Lai Education Details
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Ba Honours Marketing
Frequently Asked Questions about April Lai
What company does April Lai work for?
April Lai works for Pacific Marketing Ltd
What is April Lai's role at the current company?
April Lai's current role is Customer Success Manager.
What is April Lai's email address?
April Lai's email address is my****@****ail.com
What schools did April Lai attend?
April Lai attended University Of Lincoln.
What are some of April Lai's interests?
April Lai has interest in Power Of Brands, Marketing Communications, Market Research, Internal Marketing, Events Management, Brand Development, Service Marketing, Consumer Behaviour.
What skills is April Lai known for?
April Lai has skills like Marketing Communications, Email Marketing, Market Research, Social Media Marketing, Teamwork, Direct Marketing, Brand Development, Customer Service, Events Coordination, Internal And External Communications, Direct Sales, Advertising.
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