April Larivee Email & Phone Number

• Manage creative team, brand aesthetics, and system. Lead creative vision and strategic application of trends into brand language and marketing campaigns. Conceptualize, direct and execute campaigns and visualizations.
• Elevate digital asset library. Produced and shot assets for marketing, social and brand applications with limited resources.

San Francisco, California, US

• Photo art director. Led photography creative direction elevating brand experience through compelling imagery. Defined core concepts developing purposeful and conceptual direction for Master and sub brands.
• Spurred new approach to brand storytelling through photography. Directed creation and curation of photographic library for Uber Money. Building image library from concept execution for LATAM and US markets.Creative.

Munich, Bavaria, DE

Created compelling and on-brand digital campaigns collaborating with cross-functional teams to produce and refine comprehensive marketing content. Oversaw and facilitated development of marketing and design systems, digital and print collateral. Coordinated location-based photoshoots, and photographic asset creation. Conceptualized, developed and executed.

Beaverton, OR, US

• Worked in-house on the North America Brand team developing concept, direction, and execution of design systems. Created on-brand digital assets and image library for product line specific projects. Managed and mentored.
• Mens Training creative lead under design director Jason Murphy and Mitch Morse.
• Nike ID editorial digital asset development. Managing and mentoring Jr. Designers
• Nike+ asset development for Womens Training.
• Nike Young athletes messaging. Asset creation and design language for in-store events.
• Nike Soho logo event and branding collateral.

Long Beach, CA, US

• Infiniti: Overhaul brand message and visual direction. Ideation informed by strategic thinking to craft memorable storytelling visuals for global market.
• Concept and art direct global product brochures (print and digital.) Create compelling imagery through location shoots and CGI.
• Concept, storyboard and art direct narrative and product videos for the global market.
• Collaborate with photographers, DPs, stylists, retouchers and video editors to execute photographic and video assets. Nissan: Art direct product brochures, both US and global asset development.
• Nissan Sentra US Prelaunch and launch brochures. Ideation for Nissan Note Asian market launch, Altima US pre-launch and Titan pre-launch brochures. Intense collaboration with writers, photographers, CGI artists.

Foothill Ranch, CA, US

• Worked in-house establishing visual tone, character, and messages for campaigns initiatives. Design system thinking for print collateral through retail.
• Reconceptualize apparel catalogue - structure, design system, and photography direction.
• Art direct photoshoots on location and studio. Collaboration with retouchers and printer.
• Ideation for training campaign for Chinese market.
• Designed Moto GP US marketing retail window displays, POP and apparel.Creative Director Paul Schulte.

US

• Ground-up brand launch for Jesse James Industrial Workwear. Concept, strategy, design development and art direction.
• Identity development and brand look and feel.
• Design and art direction for supporting brand photography, print collateral, packaging, apparel trims, POP, and tour booth.
• Brand maintenance and development of sub branding for specialty, industry specific products.Creative Director - Paula Neff

Culver City, CA, US

Digital and print design. Brand identity and development, assisted with fashion and studio photoshoots. Worked closely with founder to develop pitch decks. Accounts: MTV, Adidas, AnnaBeck, Rush Street.

Bfa, Graphic Design

Graphic Design

Agriculture Business