April Li Email and Phone Number

• Brand Strategy - Led the pitch/proposal for 30+ new clients/projects- Developed full content & brand strategies and launched social/digital campaigns for general/niche markets - Leveraged full in-house resources and integrated freelancer/vendor team to meet all client’s needs with different targeting in both global and local markets - Formed teams to help clients in re-branding, website UI/UX, SEO & SEM, media planning, and other digital strategies.• TVC production & Content Strategy- Planned and produced TVC & videos for brands in different languages for North America, Latin America, Africa, and Asia. - Collaborated with global award-winning team and directors for audiences Including pre-production (casting, storyboard/script, timeline, location, budgeting, VO, release & contract negotiation), on-site management, post-production, etc.- Specialized in targeting audiences in a niche market with customized content strategy - Interviewed 20+ real-life families to produce documentary commercials with an authentic approach.• Global influencer management - Selected local & global influencers and produced brand content for multiple campaigns in Europe, Africa, Asia, and the US, negotiated release & contract, managed top KOL on-site/off-site, and tracked KPI.- Maintained and expended overseas top influencer/agent resources on YouTube, TikTok, and Instagram.• Multi-cultural & overseas marketing strategy - Developed marketing strategy for clients in different language markets, such as providing Chinese/Chinese American marketing consulting - Analyzed Chinese client’s overseas market and provided recommendations in SEO/SEM, content strategy, media planning, etc. • Account Management - Maintained and grew existing accounts, managed the client’s expectations and key client’s relationship, supervised SOW & contract, daily communication, billing, report & meeting, and project execution.

• Assisted to manage multiple accounts (Western Union, Christofle, Inter Milan, Viki, etc.) and pitch new clients. • Developed and executed digital marketing strategy, media plan, influencer outreach for both national and niche market in the US, such American Chinese audiences. • Concluded consumer insights from marketing research, surveys and authored executive summaries. • Built and updated influencer database across categories (100+ for each client), identified and grew bloggers and social influencers.• Led negotiations with PR agencies for new business opportunities and influencers to drive campaign goals, marketing strategy and budgeting.• Prepared weekly/monthly social media analytics reports, data visualization. Provided actionable insights and guidance for the client to improve their social media strategy. • Monitored, analyzed and optimized the paid social campaign, earned 1000%+ ROI.

• Oversaw all final processes involved in the marketing of BBraun marketing in Greater China area including marketing analysis, making budget, sales reports, analyze fiscal charges, find potential suppliers/vendors, supply recruitment.• Supported team of 40+ and interacted with 100+ distributors daily as the operational center of the department.• Communicated with headquarter office in Germany to resolve production, product delivery, inventory issues in order to maintain high customer satisfaction. • Operated, maintained, and updated main distributor platform and independent vendor platforms in order to track inventory, monitor sales and update legal documents as needed• Planned and organized marketing events, both overseas and domestic, for 20 to more than 200 clients, designed print ads and gifts with advertising agents to ensure maximum sales potential.• Developed strong collaborative relationship with team through ongoing communication and updates in order to gain trust of internal and external clients.

Comparative Research on Influencing Factors of College Students’ Attitudes Toward Disney Between China and US• Utilized SPSS in analyzing the primary data collected in both China and United States to verify factors that influence American and Chinese college students’ perception of the Disney brand. • Collected 200+ surveys in the US/China as primary data; used hypothesis driven testing, reliability tests, factor analysis, and linear regression for data analysis.• Provided localization business strategy recommendations.• Thesis was awarded the top 1% designation.

• Collaborated with all local and foreign college students (France, Brazil, Korea, Japan) to develop strong team rapport; achieved the highest tourism arrivals of the year (4,000 people in one day).• Performed 10+ positions in the theater to provide excellent guest experience• Recognized with best evaluation among International interns.