April Mesagno Email & Phone Number

Seminole, Fl, Us

Greater Tampa Bay Area

Tampa/St. Petersburg, Florida Area

I am responsible for leading and serving the CPG media operations team of approximately 55 employees across both the U.S. and Costa Rica to enable efficient and effective revenue service delivery for our CPG brand customers.I joined Catalina in 2004 and have had the opportunity to lead and learn through many organizational and process transformations. Successes include helping stand up our client delivery center of 90+ employees in San Jose, Costa Rica in 2018, as well as implementing an improved end-to-end campaign activation and delivery value stream in 2019, resulting in 59% increase in speed to market.

Tampa/St. Petersburg, Florida Area

As one of Catalina’s first Customer Experience Business Partners, I helped pioneer and build the company’s capability to systematically measure and improve our customers' experiences with Catalina.I was aligned to our US Retail Market as the connection between the Customer Experience Management Team and the market team. I drove awareness of the voice of our customers and their Net Promoter Scores by developing 360 degree customer views and influencing for action for improvement of our customers' journeys and touch points with Catalina. I led improvement efforts for customer benefit, leveraging Lean Six Sigma methodology as a certified LSS Green Belt and active LSS Black Belt candidate.

Tampa/St. Petersburg, Florida Area

As Catalina’s first Value Stream Leader, I was responsible for development and planning of process transformation strategy for operations, linking project results and metrics to strategic operational objectives for process implementation and continuous improvement.During that time, I was a key project member of Catalina's first end-to-end value stream transformation. I implemented pilot concepts in operational segments of Catalina’s core value stream, developed value stream improvement plans and led projects/Kaizen events within Operations to further optimize, vet and implement process improvements. I also led the first operational process transformation project in Catalina's history utilizing Lean Six Sigma methodologies with an outstanding project team of 10 cross functional colleagues that resulted 30% faster speed-to-market, removed significant waste from value stream, and reduced hand-offs by 45%. As the project leader, I championed change leadership and management for integration of process improvement discipline within business operations.

St. Petersburg, Fl

Responsible for productivity and organizational effectiveness of three operational teams, including one direct report Director, two direct report Managers, and 23 individual contributors, supporting over $76M in healthcare manufacturer and retailer marketing campaigns annually.Launched newly formed Media Compliance team, developing strategic plan, recruiting talent, developing SOPs, metrics and measurements, and collaboration across Operations organization.Led the development, planning, and execution of organizational strategy to merge responsibilities between Media Specialist roles across Catalina and Catalina Health execution teams.Developed strategy with various Catalina Health departments for process improvement initiatives and revenue generation planning, including Operations, Creative, Sales, Platform, Technology, and Analytics; drove integration of new product roll-outs utilizing the core fundamentals of Catalina Health business.

Saint Petersburg, Fl

Responsible for productivity and organizational effectiveness for Catalina Health Account Services team of one direct report Director and 9 individual contributors, responsible for over $76M in healthcare manufacturer and retailer marketing campaigns annually.Participated in monthly assessments with Sales to establish client service needs and growth opportunities; developed comprehensive revenue shortfall plans with Sales to meet quarterly revenue goals.Collaborated on the annual Catalina Health Strategic Planning Committee to develop core strategic plan and implementation work streams for 2013.Provided thought leadership and drove integration of new product roll-outs, such as the launch of the ‘Total Patient Management’ strategic business initiative; activities included requirements gathering across departments, testing, implementation, and change leadership throughout Account Services.

St. Petersburg, Fl

Managed day-to-day operations of Creative Services Designer and Traffic team of 28, onshore and offshore employees, responsible for the production of all creative requests for Catalina’s CPG Manufacturing and Retailer clients.Collaborated with Operations, Sales, Technology, and Product to establish Creative Services needs and growth opportunities; developed comprehensive strategy to increase onshore capacity by 30% and productivity across Creative Services team.Developed and implemented key process metrics to monitor the health of department and identify continuous improvement opportunities.Responsible for all Human Resource needs for department, including: recruiting talent, performance appraisals, training, coaching and career development plans.

Tampa/St. Petersburg, Florida Area

Managed day-to-day operations of Creative Services Traffic team of 12 onshore team members and 4 offshore team members, responsible for the production of all creative requests for Catalina’s CPG manufacturing and retailer clients.Led implementation of production management tool, Workamajig, cross-departmentally within Global Operations through development of process and tool customization.Responsible for developing maturity of new Creative Services team, including developing/refining internal processes, building partnerships across sales organization and CPG manufacturing/retail clients, establishing best practices and creative requirements for all products.Responsible for all Human Resource needs for department, including recruiting talent, performance appraisals, training, coaching and career development plans.