April Meyer Email and Phone Number
April Meyer work email
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April Meyer personal email
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I am a dynamic, motivated, results-focused marketing leader. With a background in journalism, I love creating content that appeals to client needs in new and creative ways. For the past decade, I have taken on newly-created roles, led high performing teams, forged previously nonexistent partnerships across sales / business development, and achieved incredible ROI in the form of new business revenue.I am an ITSMA certified “customer-obsessed” marketer.I am also human, mom to 2 daughters and wife of 15 years. I am easy-going, optimistic and empathetic.KEY SKILLSRevenue growth marketingI have 12+ years of experience creating and launching hyper-targeted revenue growth strategies. I’ve transformed marketing organizations, implemented new disciplines, and launched strategic frameworks. I’ve led, hired, coached and retained high-performing teams. I am a self-starter with a bias for action. I roll up my sleeves to orchestrate every detail. I am comfortable with ambiguity, stepping into newly created roles since 2012.Commercial partnership and leadership I have been incredibly successful building deep, mutually trusting relationships with even the most challenging commercial sales and account teams. I have served in various strategic capacities to implement growth programs, coach best practices, and manage complex strategies to increase sales and retention. I’ve supported pricing, contracting, loyalty programs and owned a commercial revenue target while serving in a marketing organization. Transformational leader and culture championStrategic team leadership, meaningful collaboration and positive culture building are critical to me. I am a leader with extensive experience building new capabilities including strategic frameworks, resourcing models, and upskilling team talent. I’ve served as a mentor, culture champion and talent acquisition lead throughout my career. I believe in leading by example.AI-enabled expertiseI’ve used AI-enabled tools for more than a decade to optimize marketing and communications campaigns, pinpoint target audiences, enable deep account research and customize multi-touch engagement strategies. I’ve saved countless hours of BD, sales and marketing resources on developing custom content using AI.
Itsma
View- Website:
- itsma.com/the-growth-hub
- Employees:
- 2
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ItsmaMinneapolis, Mn, Us
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Marketing Leader, Office Of The Chief Data & Analytics OfficerDeloitte Nov 2024 - PresentWorldwide, Oo -
Senior Director, Account Based MarketingPpd Oct 2021 - Aug 2024Wilmington, Nc, UsIn my current role, I lead a newly created team of marketing leaders focused on retaining, growing, and strengthening relationships within our largest anchor accounts in the biopharmaceuticals industry. We partner across sales and account teams to increase awareness, enhance our executive presence, and ultimately gain share of wallet. We also focus on developing long-term win strategies aimed at net new strategic accounts. Our team is responsible for partnering with sales and BD to exceed $3B annual AOP goals. -
Senior Director, Account Based MarketingThermo Fisher Scientific Oct 2021 - Aug 2024Waltham, Ma, Us -
Senior Manager, Account Based Marketing, Strategic MarketingDeloitte Mar 2020 - Nov 2021Worldwide, OoDuring my tenure at Deloitte, I led global account-based marketing strategies aimed at one of Deloitte's largest Global Crown Jewel clients within the consumer industry. I partnered with more than 25 global managing directors and partners to enhance Deloitte's reputation, strengthen relationships and ultimately drive new revenue. I also partnered with more than 400 Deloitte colleagues dedicated to supporting the client's most strategic initiatives.
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Senior Account Based Marketing Manager, Strategic AccountsAmazon Web Services Jan 2019 - Sep 2019Seattle, Wa, UsAt AWS I was responsible for creating, managing and implementing complex account-based marketing plans for seven of Amazon Web Services’ largest customers including publicly referenceable customers Netflix, Salesforce, Intuit, Expedia and Twilio.I created bespoke campaigns, content and events aimed at technical experts, business stakeholders and executives. Managed and hosted several successful complex events including custom AWS DeepRacer League programming.I served as a customer-facing marketing resource including negotiation, management and logistics of AWS booth sponsorship at Twilio SIGNAL conference. Booth attendees +200% over prior year. Engagement e-mail campaign netted 26% open rate. -
Director Of Account Based MarketingTeradata Jan 2018 - Jan 2019San Diego, California, UsAt Teradata, I was responsible for creating, managing and implementing strategic Account Based Marketing plans to drive new revenue, platform adoption, usage and satisfaction within key F500 accounts in Retail, Financial Services, Telecommunications, Healthcare and Media & Entertainment industries.My main focus was on collaborating with Executive Account Directors, complex sales and account teams, c-level leaders and cross-functional teams to strategically align marketing touches to maximize budget, optimize resources and ensure client need remained key focus. -
Marketing Director, Account Based Marketing, Large And Midsize Law FirmsThomson Reuters Nov 2016 - Dec 2017Toronto, On, CaIn this role, I was responsible for leading a team of amazingly talented marketers who worked arm in arm with a 300+ member sales channel to create aligned, strategic plans aimed at securing large acquisition opportunities and protecting retention risks. My team was created as a new structure in 2016 and my responsibilities included using ABM best practices to create strategic frameworks for this new discipline of marketing, implementing digital technologies to scale ABM and consistently measuring results. We strived to serve as pioneers in the ABM industry, in partnership with sales colleagues, to achieve the segment's $50 M annual sales goal and exceed a 96%+ retention rate. -
Marketing Manager, Customer & Channel Marketing, Large And Midsize Law FirmsThomson Reuters Aug 2015 - Nov 2016Toronto, On, CaIn this role, my main responsibility was to partner with our sales channel to understand challenges midsize law firms face, arm law firm leaders like Managing Partners and Chief Operating Officers with valuable tools and resources, and position Thomson Reuters as an indispensable, trusted advisor. In an already mature market, our results in 2015 yielded 51 new customers for $5.4 M in new sales revenue. My team was awarded the 2015 Channel Partner of the Year Award and our work was a finalist for the 2015 Thomson Reuters Chairman's Award.
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Marketing Manager, Corporate Segment, Major AccountsThomson Reuters Feb 2012 - Aug 2015Toronto, On, CaIn this role, I was responsible for marketing efforts aimed at our Legal Corporate Segment's Major Accounts (highest value clients). I managed retention and growth strategies for the segment's largest, most complex clients including the nation's largest financial institutions, insurance companies, Big 4 audit firms and Fortune 500 corporations.
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Senior Marketing And Communications SpecialistAmerican Dental Partners Serving Metro Dentalcare Nov 2009 - Feb 2012Wakefield, Ma, UsAt American Dental Partners, I was a true marketing generalist, managing a $700k annual marketing budget and strategic plans for 60+ clinics including general dentistry, specialty care, orthodontics and group practices. I worked with PR agencies, social media consultants and other vendors to support external brand presence, public relations initiatives and corporate sponsorship including creation, production and measurement of direct mail campaigns, web-based initiatives, print and interactive advertising and mass media campaigns. -
Marketing And Communications SpecialistFairview Health Services Apr 2008 - Nov 2009Minneapolis, Mn, UsIn this role, I honed my journalism expertise, developing and implementing marketing and communications tactical plans for specific client groups and initiatives including opening of University of Minnesota Amplatz Children’s Hospital. I also partnered with marketing, public relations, human resources, creative services, physician recruitment, retention and others to leverage functional expertise and foster physician and employee engagement. -
CommunicationsCity Of Eden Prairie Jan 2007 - Dec 2007Eden Prairie, Mn, UsIn this role, I created and implemented communication strategies that enhanced the City’s image and increased citizen participation and awareness.
April Meyer Skills
April Meyer Education Details
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University Of MinnesotaProfessional Journalism -
University Of St. ThomasMini Mba
Frequently Asked Questions about April Meyer
What company does April Meyer work for?
April Meyer works for Itsma
What is April Meyer's role at the current company?
April Meyer's current role is Revenue Growth Marketing | ITSMA Certified Account Based Marketing | Demand Gen | Strategic Accounts | Builder & Leader.
What is April Meyer's email address?
April Meyer's email address is mr****@****ail.com
What schools did April Meyer attend?
April Meyer attended University Of Minnesota, University Of St. Thomas.
What skills is April Meyer known for?
April Meyer has skills like Marketing Communications, Strategic Communications, Marketing Strategy, Public Relations, Social Media Marketing, Management, Corporate Communications, Strategic Planning, Social Media, Internal Communications, Newsletters, Event Management.
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