April Meyer Email & Phone Number

Minneapolis, Mn, Us

Worldwide, Oo

Wilmington, Nc, Us

In my current role, I lead a newly created team of marketing leaders focused on retaining, growing, and strengthening relationships within our largest anchor accounts in the biopharmaceuticals industry. We partner across sales and account teams to increase awareness, enhance our executive presence, and ultimately gain share of wallet. We also focus on developing long-term win strategies aimed at net new strategic accounts. Our team is responsible for partnering with sales and BD to exceed $3B annual AOP goals.

Waltham, Ma, Us

Worldwide, Oo

During my tenure at Deloitte, I led global account-based marketing strategies aimed at one of Deloitte's largest Global Crown Jewel clients within the consumer industry. I partnered with more than 25 global managing directors and partners to enhance Deloitte's reputation, strengthen relationships and ultimately drive new revenue. I also partnered with more than 400 Deloitte colleagues dedicated to supporting the client's most strategic initiatives.

Seattle, Wa, Us

At AWS I was responsible for creating, managing and implementing complex account-based marketing plans for seven of Amazon Web Services’ largest customers including publicly referenceable customers Netflix, Salesforce, Intuit, Expedia and Twilio.I created bespoke campaigns, content and events aimed at technical experts, business stakeholders and executives. Managed and hosted several successful complex events including custom AWS DeepRacer League programming.I served as a customer-facing marketing resource including negotiation, management and logistics of AWS booth sponsorship at Twilio SIGNAL conference. Booth attendees +200% over prior year. Engagement e-mail campaign netted 26% open rate.

San Diego, California, Us

At Teradata, I was responsible for creating, managing and implementing strategic Account Based Marketing plans to drive new revenue, platform adoption, usage and satisfaction within key F500 accounts in Retail, Financial Services, Telecommunications, Healthcare and Media & Entertainment industries.My main focus was on collaborating with Executive Account Directors, complex sales and account teams, c-level leaders and cross-functional teams to strategically align marketing touches to maximize budget, optimize resources and ensure client need remained key focus.

Toronto, On, Ca

In this role, I was responsible for leading a team of amazingly talented marketers who worked arm in arm with a 300+ member sales channel to create aligned, strategic plans aimed at securing large acquisition opportunities and protecting retention risks. My team was created as a new structure in 2016 and my responsibilities included using ABM best practices to create strategic frameworks for this new discipline of marketing, implementing digital technologies to scale ABM and consistently measuring results. We strived to serve as pioneers in the ABM industry, in partnership with sales colleagues, to achieve the segment's $50 M annual sales goal and exceed a 96%+ retention rate.

Toronto, On, Ca

In this role, my main responsibility was to partner with our sales channel to understand challenges midsize law firms face, arm law firm leaders like Managing Partners and Chief Operating Officers with valuable tools and resources, and position Thomson Reuters as an indispensable, trusted advisor. In an already mature market, our results in 2015 yielded 51 new customers for $5.4 M in new sales revenue. My team was awarded the 2015 Channel Partner of the Year Award and our work was a finalist for the 2015 Thomson Reuters Chairman's Award.

Toronto, On, Ca

In this role, I was responsible for marketing efforts aimed at our Legal Corporate Segment's Major Accounts (highest value clients). I managed retention and growth strategies for the segment's largest, most complex clients including the nation's largest financial institutions, insurance companies, Big 4 audit firms and Fortune 500 corporations.

Wakefield, Ma, Us

At American Dental Partners, I was a true marketing generalist, managing a $700k annual marketing budget and strategic plans for 60+ clinics including general dentistry, specialty care, orthodontics and group practices. I worked with PR agencies, social media consultants and other vendors to support external brand presence, public relations initiatives and corporate sponsorship including creation, production and measurement of direct mail campaigns, web-based initiatives, print and interactive advertising and mass media campaigns.

Minneapolis, Mn, Us

In this role, I honed my journalism expertise, developing and implementing marketing and communications tactical plans for specific client groups and initiatives including opening of University of Minnesota Amplatz Children’s Hospital. I also partnered with marketing, public relations, human resources, creative services, physician recruitment, retention and others to leverage functional expertise and foster physician and employee engagement.

Eden Prairie, Mn, Us

In this role, I created and implemented communication strategies that enhanced the City’s image and increased citizen participation and awareness.

Journalism And Mass Communication, Professional Journalism

Mini Mba