National Accounts - Kroger/Albertsons, Sally Hansen, Rimmel and Fragrance

Director National Accounts - ULTA, MaybellineSpearheaded strategic retailer partnerships and leveraged data-driven insights to surpass revenue targets across cross-functional teams.• Exceeded FY23 sales targets, driving a $98MM omni-channel sales plan, achieving 17% growth over the previous year with a 13% online penetration.• Amplified brand visibility and market share, secured a 3x over-market share for the Sky High launch, and executed high-impact merchandising strategies, contributed $17.4M in FY23 sales.• Achieved the #1 retailer market position with the Vinyl Ink launch in FY22, captured new users.• Boosted FY21 operating net profits by 174% vs. budget, driven by exceptional gross sales and efficient returns management.

National Account Manager, Maybelline, ULTA (2yrs)Optimized the e-commerce platform, enhancing user experience and led digital marketing efforts to drive sales and increase brand engagement.• Elevated average brand ROAS to $4:1 with 5.6MM impressions through targeted digital campaigns.• Engineered customized omni-channel ad plans, doubled e-commerce penetration through BOPIS, app-only promotions, and CRM activations.• Negotiated and executed a strategic promotional calendar via custom end caps, disruptive displays, and targeted GWP offers, maximizing ROI and trade spend.National Account Manager, L’Oreal Paris Skin Care + Garnier Skin Care and essie, ULTA (3yrs)Led strategic negotiations and secured prime POG placements, driving category growth and market share expansion.• Delivered a 1.5x fair share of market launch for Garnier Micellar Water, secured secondary Impulse are locations via collaborative negotiations with retailer management.• Drove a 38% contribution with new item launches for L’Oréal Paris Skin Care via consumer-first strategies, including enhanced sampling, beauty bags, GWPs, and robust digital campaigns.• Streamlined inventory management and order fulfillment, consistently achieved monthly forecasts and ensured strong presentation in stock levels.• Successfully transitioned essie from Professional Products to Consumer Products, increased customer margins and enhanced the P&L.

National Account Manager, ULTA Drove execution of a $25MM annual retail sales plan for Sally Hansen, Rimmel, and Nicole by OPI, delivered impactful ad strategies and product launches.• Spearheaded the #1 Nail Color launch of Sally Hansen Miracle Gel, achieved a 109 index and generated $3.4MM in sales.• Directed teams to develop comprehensive Quarterly Business Reviews, focused on long-term vision and three-year forecasting.• Partnered with Marketing and Brand teams to enhance online product offerings, resulted in an 83% increase in sales vs. PY.National Account Manager, Walgreens Managed a $36MM sales portfolio for Rimmel, Borghese, and Sally Hansen Hair Removal brands, drove growth in a highly competitive market environment.• Led cross-functional teams to improve P&L performance and executed a 1-foot Rimmel space expansion, achieved full chain distribution.• Captured a 96.9% dollar share with drug category in first week of launch via robust 360 support plans.National Account Manager, Kmart Earned the title of Category Captain, Nail Care and led category insights and Joint Business Planning (JBP) meetings, drove strategic category growth.• Initiated a successful test and learn opportunity, resulted in full door distribution and generated $2.1MM.• Secured new distribution of permanent Nicole by OPI wing unit in 900 stores, achieved $1.1MM POS.

Led the execution of a $24MM sales plan for Schwinn and Mongoose, increased market share by 7.1% and secured 35% market share with Sears Puerto Rico.• Secured incremental distribution and generated $1.3MM with introduction of a new swing set category.• Developed and implemented custom support plan across 1,400 stores, analyzed market trends, led supplychain collaborations, and surpassed sales goals by 16%.

Delivered a $12MM business plan across Wal-Mart Canada, Target, Grocery, Dollar General, Family Dollar, Dollar Tree, and office supply chains, with a focus on relationship building and strategic sales management.• Identified and secured $2MM new business, increased profit margins by 8% within the Dollar channel.