April Killian, Mba Email & Phone Number

Tallahassee, Fl, Us

Toronto, On, Ca

San Francisco, Ca, Us

Director responsible for leading multiple media activation teams for lead/demand generation, B2B Campaigns, and branding efforts for various projects and initiatives at Google. Other central responsibilities include organizing team trainings, internal process and ecosystems efficiencies improvement efforts and evaluation of partners and platforms.

Us

Director of omni-channel, digital strategy for healthcare based company. Thought leader and digital strategy lead who provides internal and external support necessary for internal team enrichment, client revenue growth, and learning and development support. Provides support for operational efficiencies needed for internal teams to excel and provide superior paid media services. Current platforms supported: The Trade Desk, Google Ads, Facebook, LinkedIn, Waze, etc. Collaborate with various media, analytics, and audience partners to ensure strategic success. Responsible for GTM strategic input and direction.

London, Gb

Media Director on Samsung account. Provided client and internal best practice guidance, media strategy, campaign management, and campaign insights and improvement potential. Successfully helped grow this account from a new client to a stable and consistent key client for the agency prior to my departure.

Tallahassee, Fl, Us

Provided strategic vision and support for clients and internal teams at Zimmerman. Created agency POVs, aided in RFP processes, partner and platform evaluation and scoring, and consulted and aided with client presentations. Created numerous internal trainings and best practices to improve overall agency workflow and internal knowledge.

Usa, Us

Delivers large-scale digital advertising projects that help clients meet customer needs, by improving digital campaign management and optimization performance. Leads digital campaigns budgets and media agency relationships. Works with iconic brands to define new operating models or enterprise digital architectures. I am a champion of digital data; gathering, aggregation, and mining. Able to identify the most valuable opportunities to improve advertising performance, redesigning digital experiences to deliver this. Ownership of rapid prototype data management platforms and plug them in across paid, earned and owned media channels (web, mobile, social, email, display). Takes the lead in the development of RFPs, proposals and contracts. Leads teams through all phases of a project lifecycle planning, discovery, workshops, experiments, blueprints, go live, and ongoing managed services.I served as a project manager who enabled the Amazon Web Services Alliance team aiding in sales support, providing updated training and certification information, ensuring updated pipeline and wins information, creating process maps and project plans, aiding with large scale events and meeting facilitation, and managing various projects relating to Alliance support. Also, served as part of the programmatic advertising digital strategy team creating go to market strategy, GTM for Google and various alliances.

New York, New York, Us

Responsible for managing campaign operations, directing team development, supporting departmental initiatives and executing direct supervisor tasks. This position leads a team of media personnel which may consist of Media Managers, Media Traders, Media Strategists, and/or Media Coordinators. Ensure all media initiatives have the focus, attention, and detail required to be successful. Oversee execution by analyzing results during and after the initiative, and using that information to create action plans and adjusting workflow and processes accordingly. This includes timely communication of information to and from internal teammates.Assist publishers and advertisers in monetizing their ad inventory by recommending profitable and efficient buys for desired audience segments.Utilizes branding and direct response tactics including targeting and tactics. Utilizes behavioral targeting and predictive targeting technology along with various pricing models (CPM, CPC, CPL, CPA, etc.).Ensures that campaigns exceed company performance benchmarks, measured by competitive rate negotiation, revenue delivery, campaign performance metrics, and overall campaign profitability. Responsibilities include: Planning, Buying & Execution, Reporting & Optimization, and Administration & Billing. Media responsibilities can include but are not limited to: using planning resources such as Compete, Quantcast, Google, comScore, eMarketer, BlueKai Exchange, etc.Research and purchase audience pixels through a number of 3rd party data providers including BlueKai, AlmondNet, DataLogix, Polk, etc.Secure appropriate inventory at competitive rates with site partners; launch campaigns across DSPs and exchanges including The Trade Desk, Google AdX, DoubleClick Bid Manager,Right Media Exchange, AOL Ad Desk, adap.tv, Tube Mogul, etc. Regularly compare and validate data across multiple platforms. Analyze 4th party verification reports and perform campaign optimizations.

100% Remote Since 2020, Us

Responsible for implementation and execution of all existing and new MatchCraft products (SEM/PPC/Display and Paid Search Campaigns), processes and client focused initiatives to support organizational goals. Administers and supports the application of product knowledge and sales and fulfillment process concepts to all internal employees and external client teams. Facilitation via web based training, recorded sessions and video. Works with team collaboration and the utilization of web based learning management systems and/or learning portals.

Winter Park, Florida, Us

Managed operations for all programmatic ad inventory for monetization of the Bonnier Publications portfolio of 30+ websites. Pioneered and fully executed Bonnier’s monetization efforts to over $1MM/month via implementation of priority partnerships, ad networks and exchanges. Utilized Google and Omniture data to provide detailed performance reporting to leadership. Executed and managed SSP’s, ad exchanges, and ad networks for all digital inventory. Partners included Google AdX, DFP, AOL, Undertone, PubMatic, Adapt.tv, Tremor, Triplelift, and others.

doterati is a non-profit organization that seeks to advance the interactive marketing, media and technology community by serving as an association for professional development, education, community networking and overall inspiration for our digital society.

Fully-Remote Workplace, Us

Executed mobile reseller/affiliate program. Served as liaison for all nationwide affiliates/resellers, executed training sessions, assisted in troubleshooting, actively pursued new partners, created case studies for sales reps, and assisted in brand connections.

Fully-Remote Workplace, Us

Sales and marketing of social media marketing solutions to local businesses, national brands, and advertising agencies. Presented innovative and specific solutions to clients based on their needs. IZEA is world leader in sponsored conversations. Client list included; GoDaddy.com, Little Debbie, SlimFast, Quiznos, Gold Bond, CRS Hotels, Fisher Price, and Drivers Ed.com.

Sale of print, online, and local search engine marketing solutions and programs for new and existing businesses. Management of $90,000 in revenue accounts. Consulted clients on advertising strategies and provided valuable solution-based recommendations at their premises.

Santa Ana, California, Us

Management of a $2,800,000 sales territory which included extensive travel, training of store representatives and managers to enhance effective merchandising, marketing, pricing, promotional techniques, and sales outcomes. Inside and outside sales, product presentation at trade shows, and in-store training

2004Counseled patients on treatment options and medications through use of the DSM. Gained knowledge of pharmaceutical agents used for depression, OCD, and schizophrenia. Completed group and individual therapy sessions.

Us

Management of 10+ employees, marketing efforts, accounts payable and receivable, financial planning, sales operations, resident relations, attendance at regional and national association meetings and trade shows, responsible for budget analysis and creation of incoming revenue of $1,800,000+. Maintained over 95% occupancy of multiple luxury apartment properties.

Execution of grant management for various programs supported by the Alaska Youth & Parent Foundation. Engaged in public speaking through TV and radio media. Performed community outreach and created HIV/AIDS awareness education program.

Mba, Concentration In Marketing

Bsw, Social Work

Bachelor'S Degree

Master Of Business Administration - Mba

Master Of Business Administration - Mba