April Moore Radoff Email & Phone Number

Boulder, Colorado, United States

• Set messaging strategies for all major communications efforts across key audiences, including a $2M grant from MacKenzie Scott.
• Acted as team writer, ghostwriting blog posts, emails, press releases, fundraising speeches and appeal letters for the CEO and other stakeholders.
• Using segmentation and lifecycle marketing strategies, executed email campaigns for multiple audiences, averaging an open rate of 44.7% and click-through rates of 5.7%.
• Managed media relations and PR outreach for major fundraising events and important announcements to increase awareness in the community.

Boulder, Colorado, United States

• Built and led a team of direct reports and contractors across five continents, addressing challenges with humility and cultural sensitivity.
• Executed day-to-day marketing, focusing on storytelling, content creation, philanthropic campaigns, brand building, PR/sector influence, and digital lead generation.
• Set and managed department budgets based on annual strategic priorities.
• Audited and defined audiences by platform to optimize performance, setting metrics for growth in key areas.
• Mentored staff about ethical storytelling and best practices for writing respectful, inclusive narratives.

Greater Denver Area

• Provided a variety of integrated marketing and communications services for mission-driven brands and organizations.
• Conducted target audience, stakeholder or donor research and analysis.
• Refined brand positioning, story and voice in order to inform and improve expansion efforts.
• Created content for various purposes, including on-brand messaging for use in grant applications, websites, and brochures.
• Created and executed social media calendars and content across a variety of platforms.
• Notable clients include Rocky Mountain Immigrant Advocacy Network, Maji Safi Group, Viva Cuba.

• Strategized, planned and executed communications, managed fundraising activities, participated in donor stewardship and oversaw operations functions with a small and nimble team.
• In partnership with the Executive Director, planned and executed the annual arch of storytelling that would help Locally Haiti meet its organizational and funding goals, pivoting and adjusting as needed.
• Strategized, planned and executed communications across all digital channels, including social media, website, and email, gaining familiarity with digital programs like Facebook Business Suite, Canva, Constant Contact.
• Created and managed production of compelling gift acknowledgement letters, presentations, brochures, flyers, postcards, and mailers for key giving periods.
• Produced major events and fundraisers including annual galas, farm dinners, movie screenings and panel discussions; participated in and supported production of virtual translations of many of these events during the.
• Led efforts to guide the Board of Director through the branding strategy and best practices, ultimately leading to a decision to rebrand to Locally Haiti after 31 years as Colorado Haiti Project.

Broomfield, CO

• Owned all communications, strategized and executed development activities, and worked in collaboration with US and Nicaraguan teammates to create and grow donor relationships.
• Worked closely with the Director of US Operations to strategize, execute and manage all fundraising initiatives.
• Created a road map for the annual communications roll out, across all media and for all campaign initiatives, assisting and assigning tasks to teammates as needed.
• Oversaw or executed all communications, including social posting, donor thanks, newsletters, annual report, eblasts, and website updates.
• Managed and directed design vendors to execute a refresh of all collateral and marketing materials.
• Developed and implemented a monthly donor program to increase recurring giving.

Boulder, CO

• Managed both project-based accounts and long-standing relationships through a range of initiatives, from foundational brand research to production of multi-channel campaigns.
• Launched a multi-channel campaign for NBH Bank in digital display, social, TV, radio, print and out-of-home, achieving positive momentum across key metrics, including increasing brand awareness by over 30%.
• Managed a label and packaging redesign for Coke-owned Glaceau which was applied across the full suite of products (Vitaminwater, Smartwater and Fruitwater) and used to relaunched the product in the UK, Canada and South.
• Identified industry-relevant social best practices across platforms, ultimately creating a brand-specific persona and voice for NBH Bank, along with a strategy for channel usage for a social media launch.
• Researched, designed and pitched an agency CSR program that aligned to V&S’s DNA and vision.
• Led annual planning for NBH Bank to drive the sub-brands forward by helping to identify the coming year’s success metrics and messaging priorities, mapping out budget allocations per business vertical, and ensuring.

Boulder, CO

• Worked independently to perform all client and project management tasks for as many as eight accounts simultaneously.
• Worked as both producer and account lead for print, OOH, radio and digital projects by managing shoots and radio records, building timelines, creating budgets, and coordinating resources to create all final assets.
• Developed and implemented production processes previously absent in a growing start-up agency environment.
• Assisted the CMO in new business development, contributing to proposals, pitch decks, and research, most notably participating in the Broccoli Project for New York Times reporter Michael Moss.
• Notable Accounts: Diageo, Dove, Crocs, Harley Davidson, New York Times Broccoli Project

Boulder, CO

• Learned the foundational aspects of production and client management, focusing mostly on national and multinational campaigns for Microsoft brands.
• Supported the ideation and production of an Internet Explorer 8 campaign which won the Silver Outdoor Lion at the Cannes International Festival of Creativity.
• Launched an integrated campaign for Windows 7 in multiple media channels (TV, digital, print, out-of-home) and across five countries with transcreation into three languages.
• Live-monitored consumer research to identify potential brand advocates to recruit for appearances in Windows 7 campaigns.
• Served as the organizational point person for both the account and creative teams, archiving all pertinent assets and information, and conducting campaign and account relevant research.
• Notable Accounts: Microsoft Windows 7, Internet Explorer 8

Boulder, CO

Served as the administrator for two Executive Creative Directors, coordinating across departments on all aspects of workflow, travel and daily schedules.

Boulder, CO

Provided administrative and office management support, processed accounts payable and receivable, monitored return on investments and tracked budgets.

Ba, International Affairs

Certificate Course Through Columbia Business School'S Executive Education, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics