April Morley - Value Storytelling Email and Phone Number
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WHAT WE DO🌟 We help you articulate and quantify your company's value proposition.🌟 We harness in-house knowlege and research to tell your value story for each persona. 🌟 We enable and empower your GTM team to speak the language of value. 🌟 We partner with you to build and deliver business cases to close your top deals.WHO WE WORK WITHTechnology or tech-enabled companies who want to pivot from a product feature/function conversation to a value/outcomes conversation.👨💼 Chief Executive Officers👨💼 Revenue Leaders👨💼 Marketing Leaders👩💼 Customer Success Leaders👩💼 Sales Enablement LeadersKEY CUSTOMERS WE WORK WITH🌟 Pigment🌟 Crisp🌟 InterSystems🌟 Scale Computing🌟 Eleven Systems🌟 K1X🌟 Mediafly🌟 Sphere🌟 Triptych🌟 Plastic BankCLIENT RESULTS✅ Increase Win Rate by up to 20 percentage points✅ Increase Deal Sizes by over 54%✅ Achieve up to 70% open rates on prospect outreach✅ Accelerate sales cycles✅ Increase competitive advantageHOW IT WORKSEngage us to:🔎 Articulate your value story.🔎 Train the whole GTM team to tell the same story and gain value selling skills. 🔎 Bring expert workshop facilitation and outside research to bring clarity through an outside perspective.🔎 Create foundational value content to empower your GTM organization.WHY IT WORKSOur approach creates your CUSTOMER as the HERO. By clearly understanding their challenges and telling the story to achieve their intended outcomes, it is a win-win.🏆 Thought Leaders in Enterprise Value for 30+ years🏆 Neuroscience Based Methodology combined with the Power of Storytelling🏆 Proven results in building impactful value programsWHO IS IT FOR☑ B2B Technology Providers☑ B2B Solution Providers☑ Financial Service ProvidersREADY TO TALK?Email: amorley@geniusdrive.comWhen I am not driving value adoption, across the enterprise, you can find me exploring the world of the arts. For fun, I took a professional floral artistry program and enjoy gathering the freshest blooms and making something beautiful. My favorite part is to give an arrangement as a gift! Growing up in Wisconsin, then moving to Florida, my happy place became the sunshine and the beach! I also learned to ski in the beautiful Tetons and am still working to claim title as an intermediate skiier. I look forward to connecting with you!
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Founder And PartnerGenius DriveNew York, Ny, Us -
Founder & PartnerGenius Drive Jun 2023 - PresentNew York, New York, UsGenius Drive is a value advisory and consulting firm, committed to empowering B2B solution providers to better articulate value in each customer engagement and throughout the buyer’s journey. From ideating differentiated value storytelling, to delivering training, automating processes, and delivering field support, Genius Drive accelerates outcomes throughout the value lifecycle. -
Articulate Your Value Story, Quantify Your ValueGenius Drive Jun 2023 - PresentNew York, New York, UsHumans have been telling stories for centuries. Cave paintings. Tales by the fire to pass on key knowledge. We are wired by evolution to better connect, engage and retain through stories.Does your company consistently communicate your value proposition throughout the customer journey? -
FounderEnterprise Value Collective Aug 2023 - PresentThe Enterprise Value Collective is a vibrant community dedicated to fostering meaningful conversations, knowledge-sharing, and growth around the subject of enterprise value. Whether you're a leader or practitioner in sales, customer success, value engineering, sales engineering, marketing or enablement, or simply someone interested in the subject, our community is designed to be your go-to hub for insights, best practices, and the latest trends. -
Executive MemberPavilion Dec 2023 - PresentNew York, Ny, Us -
MemberChief Oct 2022 - PresentNew York, Ny, UsChief is a private network focused on connecting and supporting executive women leaders. Our members are rising leaders making decisions today and influencing change tomorrow. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.Chief is a private network focused on connecting and supporting executive women leaders. Our members are rising leaders making decisions today and influencing change tomorrow. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. -
Head Of Worldwide Customer AdvisoryAlteryx Dec 2021 - Mar 2023Irvine, California, UsI had the privilege of leading Alteryx's Worldwide Customer Advisory organization, which was accountable for driving revenue growth, increasing market share, and ensuring partner satisfaction across our commercial and public sector accounts. The GTM organization was comprised of over 1,000 sales professionals and contributed to over $800M in revenue.My role involved leading growth initiatives and overseeing the delivery of comprehensive business strategy consulting, advanced analytics, and deeply technical insights to large enterprises, helping them drive enterprise transformation initiatives. As the leader of the Worldwide Customer Advisory team, I managed six direct reports and oversaw a total of 40 team members across a range of specialist teams, including Value Engineering, Solutions Architecture, Advanced Technologies, and Field Executives. Additionally, I established Excellence teams to drive technology innovation and best practices in program management, enabling us to scale our services and exceed our clients' expectations.Throughout my tenure, I fostered a culture of collaboration, innovation, and continuous improvement. My team's success in driving revenue growth, market share expansion, and partner satisfaction was a testament to our unwavering commitment to delivering exceptional value to our clients. -
Sr. Director, Value Engineering & Go-To-Market StrategyAlteryx Mar 2020 - Dec 2021Irvine, California, UsPioneered cross-functional efforts to identify critical gaps in the customer buying journey, which led to the development and implementation of key programs resulting in significant increases in revenue, customer satisfaction, and renewal rates.Scaled the value engineering team from 0 to 10 team members globally. Led the creation of a self-service value platform that was adopted globally by the sales team. Influenced $40M+ annually across 750+ opportunities and led to 250% increase in deal size and 13 percentage points improvement in close rate. -
Director, Value EngineeringAlteryx Jan 2019 - Mar 2020Irvine, California, UsJoined Alteryx to lead and drive strategic initiatives that enabled the company to drive toward $1B in annual revenue.I established the Value Engineering capability from the ground up and spearheaded the creation and refinement of VE team materials and methodologies, while partnering with the global sales organization to ensure successful implementation.As part of the Marketing organization, partnered closely with demand generation and growth marketing teams to infuse value messaging into all phases of the customer journey.Scaled the VE team globally as the organization experienced exponential growth, and contributed to driving business growth by engaging as a trusted partner with customers. -
Strategic SalesAlation Jul 2017 - Jan 2019Redwood City, California, UsAlation built the top Machine Learning Data Catalog, highly rated as a leader by Gartner, Forrester, and Dresner Partners. Sales Strategy: Spearheaded the creation of a repeatable sales process that reduced the time to decision from 9 months to under 4 months. I trained Sales, Customer Success, and Sales Engineering teams to create repeatable "plays" that enabled new clients to evaluate complex technology with ease.Customer Success Strategy and Enablement: Developed a repeatable customer deployment plan and trained our Customer Success teams to deliver and project manage the process. Defined value quantification, enterprise business case, and implementation KPIs to ensure renewals and client adoption. Created implementation best practices, ideal customer profiles, and delivered training for the entire company, with a focus on sales and customer success.Sales Development: Created a territory strategy in collaboration with Marketing and Business Development teams that resulted in the successful creation of pipeline in the region. Onboarded and expanded new prospects and customers with renowned clients such as Blue Cross Blue Shield, Amherst Holdings, USAA, 21st Century Fox, Magic Leap, Express Scripts, and TechnipFMC.Product Strategy: As a liaison between the VP of Product and Director of Professional Services, played a pivotal role in creating a feedback loop from customers to the product management and engineering teams, ensuring agile and customer-focused product development. Fostered relationships with key strategic partners to identify product gaps, which resulted in a product roadmap shift to support gamification of data stewardship. -
Enterprise Account ExecutiveCisco Jul 2016 - Jun 2017San Jose, Ca, UsDuo Security, owned by Cisco, protects organizations against data breach by making security easy and effective. In an industry full of network, endpoint, application, and data security products, they design security for people.Responsibilities/Accomplishments: ✓ Partner Relationships: Created relationships with new Direct Market Resellers, Value Added Resellers, Referral Partners, and Technology Partners in region to support territory growth. ✓ Insights to Drive Revenue: Discovered inefficiencies in sales operations process and designed solutions to drive revenue. Advocated, deployed, and trained sales team on using automated prospecting solutions such as Salesforce.com integration with data.com, and tools such as Tableau and SalesLoft.✓ Territory Management and Data Analytics: Created process for data-driven territory allocation to sales team using Tableau to analyze market opportunity and lead flow to strategically allocate the appropriate territory size and location. ✓ Revenue Generation: Central region responsible for $5M in total sales. Attained 200% of quota in 2016. Developed 3x pipeline in the region for 2017. Awarded Most Valuable Player in first three months at the company. -
Enterprise Account ExecutiveTableau Software Mar 2014 - Jul 2016Seattle, Wa, UsTableau is business intelligence software that allows anyone to easily connect to data, then visualize and create interactive, sharable dashboards. It's easy enough that any Excel user can learn it, but powerful enough to satisfy even the most complex analytical problems. Responsibilities/Accomplishments ✓ Revenue Creation: Consistently reached 115-150% of sales goal. Quota: $1.2M-$1.5M. Promoted twice in three years (above average career progression). ✓ Professional Services: Recognized as leader in selling consulting services. With quarterly quota of $25,000, achieved 200% of services quota every quarter. ✓ Partners: Effectively generated at least 10% of revenue through the channel. Leveraged Direct Market Reseller relationship to win strategic accounts. Spoke to sales team at Global Sales Kick Off 2015 on How to Win with Partners. ✓ Awards: Received President’s Award for top revenue generation in 2015. Ranked in the top 6% of salespeople in the company in revenue delivered. -
Development Officer, Major GiftsThe Mount Sinai Medical Center Jan 2013 - Aug 2013New York, Ny, UsLocated in New York City, The Mount Sinai Medical Center is a 1171-bed, tertiary -care teaching hospital acclaimed internationally for excellence in clinical care. The Friedman Brain Institute focuses on neural injury and repair, cognitive function and neuropsychiatry. As an Officer for The Friedman Brain Institute, I was responsible for driving major donor fundraising efforts to advance its mission. My focus on relationship building enabled me to develop and maintain meaningful connections with New York's top philanthropists, including business executives and world-renowned physicians.I grew my portfolio of major donor prospects and donors from 60 to over 100, with a focus on cultivating relationships with those capable of giving up to $1 million.Through strategic planning and execution, I secured one-on-one in-person donor meetings, and effectively utilized these opportunities to establish and strengthen donor relationships for long-term support of The Friedman Brain Institute and Brookdale Department of Geriatrics and Palliative Medicine. My efforts helped to drive sustainable growth and progress towards achieving our philanthropic goals. -
Program ManagerArchstone Jul 2011 - Oct 2012Nation's leading luxury residential retailer with locations in the most desired neighborhoods in the top cities in the US, including New York, Boston, Los Angeles, etc. Serving high-end clientele with a focus on white glove service after the sale.Responsibilities/Accomplishments:✓ Affordable Housing Program Management - Managed the applications, renewals, and compliance of the affordable housing program.✓ Prospecting/Portfolio Management: Provide superior one-on-one service to portfolio of over 700 clients using Solution Selling. Cultivated corporate partnerships that produced $850,000 in revenue over six months.✓ Closing Sales: Tailor closing technique to customer preferences to ensure the highest rate of final conversion. Close deals of $50,000+ on average. Closed four deals in first two days at a struggling location totaling $180,000. -
Inside Sales RepresentativeKaplan Jun 2010 - Jul 2011Fort Lauderdale, Fl, UsWorld leader in test preparation for graduate school candidates, serving over one million students annually. Responsibilities/Accomplishments:Closing technique: Closing process ranged from one day to six months depending on size of transaction. Sold top package of $12,000 to individual through consistent follow up and client support.Business Development/Cold Calling: Used cold and warm calling techniques as well as chat/email to provide customer service and sales support. Called up to 125 clients daily, led sales for outbound team. -
English TeacherYbm Education Aug 2007 - Aug 2009
April Morley - Value Storytelling Education Details
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Duke University - The Fuqua School Of BusinessInnovation And Strategy -
University Of FloridaMarketing
Frequently Asked Questions about April Morley - Value Storytelling
What company does April Morley - Value Storytelling work for?
April Morley - Value Storytelling works for Genius Drive
What is April Morley - Value Storytelling's role at the current company?
April Morley - Value Storytelling's current role is Founder and Partner.
What is April Morley - Value Storytelling's email address?
April Morley - Value Storytelling's email address is am****@****are.com
What is April Morley - Value Storytelling's direct phone number?
April Morley - Value Storytelling's direct phone number is +151276*****
What schools did April Morley - Value Storytelling attend?
April Morley - Value Storytelling attended Duke University - The Fuqua School Of Business, University Of Florida.
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