Provide leadership in the development and execution of data-driven, multichannel marketing campaigns that improve market penetration and brand awareness for B2C and B2B SaaS companies.Implement emerging digital technologies, tools, and trends to exceed clients' goals and objectives for demand generation and growth marketing.Collaborate closely with clients to develop customized digital marketing strategies that deliver the best possible outcomes, including market segmentation, email campaigns, paid and organic social media marketing, and influencer marketing.Ensure high-quality standards and timely delivery of projects to maximize clients' successes and drive long-term partnerships.Highlights:-Successfully increased organic search traffic by more than 65% and improved search engine rankings for clients through effective blog and social media SEO tactics.-Implemented a programmatic advertising approach for an automotive client, which resulted in over an 80% increase in lead volume.-Increased website traffic for a client by 100% through the implementation of targeted paid search campaigns.

Improve recruitment marketing efforts for companies through a blend of traditional and digital marketing methods.Spearhead strategic direction for unparalleled recruitment marketing expertise across a variety of industries, focusing on multichannel marketing strategies to improve market penetration and brand awareness.Utilize experience in recruitment marketing to adapt to each client's needs and strategic goals, offering timely marketing and public relations guidance to maximize their successes.Conduct market segmentation, develop email campaigns, and orchestrate paid and organic social media marketing campaigns for multiple clients, generating significant results.Implement innovative tactics to build and maintain clients' employer brand and achieve their recruitment goals.Highlights:-Increased qualified leads for clients by more than 75% through the design and execution of a highly targeted email marketing campaign.-Achieved over 45% increase in social media engagement for clients through effective influencer marketing and social media management strategies.-Successfully reduced cost-per-lead by more than 50% through the implementation of programmatic display advertising.

Developed and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals.Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that capitalized on strengths and opportunities.Strategically designed a digital, multichannel lead generation program that generated a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising.Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue.Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.

Developed and implemented data-driven, multichannel marketing strategies for mid-stage SaaS companies, aligned with their demand generation and growth marketing goals.Conducted a company-wide SWOT analysis and developed a holistic marketing strategy that seizes opportunities by capitalizing on strengths.Strategically designed a digital, multichannel lead generation program that generates a high volume of qualified leads at an unprecedented rate, while reducing cost-per-lead by more than 50% through the implementation of programmatic display advertising.Used metrics from new marketing tactics to uncover quantitative and qualitative insights that improve new-hire conversion rates and increase revenue.Standardized the company's CRM and implemented email automation to nurture new leads and customers, improving ROI to be better than B2B standards.Highlights:-Improved lead generation, generated new revenue streams and elevated brand awareness by standardizing tools and practices, aligning business units, and developing and implementing omnichannel marketing strategies.-Achieved a 50:1 to 21:1 improvement in new-hire conversion rates over a 6-month period by using metrics from new marketing tactics to uncover insights.-Found creative new ways to generate revenue through marketing efforts, including selling leads to trucking schools and creating a branded online store containing items that can be purchased and gifted to team members, drivers, and customers..

Developed and orchestrated a strategic customer engagement strategy that accelerated time to delivery and aligned marketing and software development teams. ∙ Worked across multiple, siloed team to help develop and implement a standardized approach to coordinating multifaceted projects that included software development, marketing, and public relations. ∙ Engaged with visionary industry leaders across multiple sectors to develop go-live marketing campaigns and PR strategies for ground-breaking technology solutions. ∙ Created and evolved holistic delivery strategies by harnessing the unique talents and energies of a multi-faceted, diverse team that included marketing experts, UI/UX designers, copywriters, sales teams, software architects, and developers while effectively communicating with the C-suite. ∙ Orchestrated engagements across a geographically dispersed team, and helped accelerate delivery through coordination, communication, and visible project tracking. .

Helped businesses of various types, across multiple markets, develop marketing strategies and achieve market penetration. ∙ Helped small business leaders, who often didn’t have marketing resources, develop goals and strategies to improve market penetration and accelerate lead generation and sales pipelines. ∙ Worked creatively with small business leaders to maximize their shoestring budgets by developing economically sound and tactically successful campaign strategies. ∙ Improved co-branded advertising strategies that improved sales by 300% over a four-month period.

Promoted Phoenix-area businesses and events from an editorial perspective, and connected AZ Health and Living magazine with new revenue streams through networking events. ∙ Appointed to the “Know Your Neighbor,” “Community Matters,” "Community Buzz," and “Awareness” segments ∙ Acted as a spokesperson for the magazine at local business meetings and networking events ∙ Managed and maintained a community monthly calendar

• Identify and contact potential traffic partners, negotiate mutually beneficial partnerships and maintain those relationships• Coordinate marketing and promotional efforts including public relations, community relations and events• Accountable for attaining advertising and sponsorship goals for all media products and services• Prospecting and developing new and current client relationships within a defined market• Developing innovative proposals and delivering strategic sales presentations

Facilitated business operations, communications, and liability mitigation for some of Arizona's most exciting events, including Arizona Cardinals Football Games, Fiesta Bowls, BCS Championships, Wrestlemania XXVI, as well as 5 Super Bowls. ∙ Managed the operations, budgets, and customer service standards for a variety events, including professional and collegiate football games, concerts, soccer games, flat shows, trade shows, automotive sports, and religious events. ∙ Developed, implemented, and maintained external and internal communication strategies, Request for Proposal responses, and social media programs. ∙ Coordinated activities of event managers, staff supervisors, and event staff to ensure successful execution that met or exceeded client expectations. ∙ Managed an employee pool of more than 1200 employees, including recruitment, training, counseling, disciplinary actions, and terminating employees in accordance with company policies, procedures, and the employee handbook.

• Advised driving applicant of all experience levels on the advantages and benefits of driving for Swift Transportation• Maintained a productive and positive relationship with recruiting assistant • Created communication and correspondence materials in order to generate leads, and promote hires• Recruited a minimum of twenty-five drivers a month, while adhering to ISO standards

Developed a quarterly advertising, and community awareness and relations, planAssisted in the organization of Army involvement in popular community events to include NASCAR races at Phoenix International RacewayServed as the master of ceremonies for over 450 soldiers, senior military, and public officialsPlan and coordinate recruiting meetings, conferences, training and special events Instrumental to the development and implementation of quarterly budgetingProvide logistical support necessary for soldier mission accomplishment