I madly love the power of media because of its impact on culture at large.What I madly love even more is innovation, which I feel most prominently characterized digital media when it began years ago. I was thus excited to join the team at digital pioneer Mondo Media to develop and produce animated series. I was initially brought into Mondo Media to source and negotiate short-form original series for YouTube as part of a team that shepherded over 40 pilots and series under the YouTube Original Channels initiative.I then focused more broadly on digital-first business and creative for Mondo. One of my favorite initiatives was programming original content for Crunchyroll's VOD platform VRV. Two of the VRV series I developed with an eye toward television aired on Syfy, and I was the producer of the VRV hit series BROGAN: MASTER OF CASTLES, a producer on cult hit DICK FIGURES: THE MOVIE, and a Co-Executive Producer on one of Mondo's biggest hit shows, DEEP SPACE 69.I’m excited to return to my YouTube roots and focus on opportunities that feature talent in the broader creator economy. I was thus thrilled to bring creators Rhett & Link to street-side NYC screens on Intersection's massive distribution network, LinkNYC. I’m so inspired by the originality of creators and think that they will power the future of media and brands.Specialties: client management, cross-functional team leadership, contract negotiation, stakeholder management, partner relationship management, digital media, talent relations, multi-platform content, programming strategy, short-form & long-form comedy / original series development, animation, sourcing pitches, script analysis, producing, content deal structuring, rights acquisition, licensing deals.
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Head Of U.S. PartnershipsHerfes UsLos Angeles, Ca, Us -
Creative ConsultantIntersection Co. May 2024 - Oct 2024Los Angeles, California, United States-Part of team that brought YouTube creators Rhett & Link to distribution network LinkNYC.-Showcased segments from Rhett & Link's hit show GOOD MYTHICAL MORNING. -
Vp, DevelopmentMondo Media 2017 - Apr 2024Los Angeles, California, United States-Served as lead consultant for SpindoTV, a 1.5-year, $3 million digital content initiative.-Part of team that delivered $12.2 million in content for Ellation’s SVOD platform, VRV.-Determined both creative and budget strategy for VRV licensing and negotiated all licensing deals.-Sourced, negotiated, developed, and oversaw production and creative for a diverse portfolio of six original short-form series branded for VRV’s fandom audience.-VRV series success led to television exhibition on both Syfy and El Rey Network. -
Director, DevelopmentMondo Media 2012 - 2016Los Angeles, California, United States-Evaluated over 450 pitches for short-form animated series under YouTube Originals program.-Managed writers and creative direction for 18 pilots and 33 current series.-Oversaw content that resulted in millions of views on Mondo Media’s flagship YouTube channel.-Managed Mondo’s boutique MCN, Mondo Mojo, onboarding new YouTube channel partners.-Sourced and negotiated content deals with Condé Nast and Disney for select creators. -
Director Of Content DevelopmentRadical Axis 2008 - 2011Los Angeles, California, United States-Introduced Adult Swim offshoot, Radical Axis, to marketplace as content creator in animation.-Determined comprehensive development strategy and managed all projects.-Pitched linear and multi-platform series across broadcast, cable, and digital outlets.-Created market opportunities by targeting buyers unfamiliar with animation.-Packaged and sold animated half-hour series to cable music channel Fuse, a network that had never before considered animation medium.
April Pesa Education Details
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Bachelor Of Arts (B.A.)
Frequently Asked Questions about April Pesa
What company does April Pesa work for?
April Pesa works for Herfes Us
What is April Pesa's role at the current company?
April Pesa's current role is Head of U.S. Partnerships.
What schools did April Pesa attend?
April Pesa attended Yale University.
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