Chief Investment And Media Officer
Current
Jan 2024 - Present
AeroLeads people directory · profile
April Weeks Email & Phone Number
Chief Investment and Media Officer | Ad Tech & Digital Media | CHIEF Member | Transforming the Way Marketers Plan, Buy, Optimize, and Report their Digital Campaigns
at
Basis Technologies
1 work email found
@centro.net
4 phones found area 312 and 972
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Investment and Media Officer | Ad Tech & Digital Media | CHIEF Member | Transforming the Way Marketers Plan, Buy, Optimize, and Report their Digital Campaigns
Location
Dallas, Texas, United States
Who is April Weeks? Overview
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Quick answer
April Weeks is listed as Chief Investment and Media Officer | Ad Tech & Digital Media | CHIEF Member | Transforming the Way Marketers Plan, Buy, Optimize, and Report their Digital Campaigns at Basis Technologies, based in Dallas, Texas, United States. AeroLeads shows a work email signal at centro.net, phone signal with area code 312, 972, and a matched LinkedIn profile for April Weeks.
April Weeks previously worked as Chief Investment and Media Officer at Basis Technologies and Executive Vice President, Media Services & Operations at Basis Technologies. April Weeks holds Bachelor Of Arts - Ba, Communication And Media Studies from The University Of Texas At Arlington.
Company email context
Email format at Basis Technologies
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{first}.{last}@centro.net
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Profile bio
About April Weeks
April Weeks is the Chief Investment and Media Officer at Basis Technologies, where she has been a pivotal force for over a decade. In her role, April partners with clients to develop and execute comprehensive media strategies and investments. She leads a dynamic team of 350 professionals, delivering holistic solutions that blend advanced advertising technology, subject matter expertise, and activation proficiency across a wide spectrum of media channels, including audio, CTV and OTT, partner marketing, programmatic, search, and social media. As a distinguished change-management leader, April has adeptly navigated the constantly evolving media landscape. She leverages cutting-edge technology and emerging trends to spearhead Basis' integration of specialized capabilities, expertise, and knowledge into one cohesive team. Under her leadership, Basis Technologies has successfully developed and executed multiple strategic initiatives that have driven revenue growth, enhanced client results, and bolstered employee retention. Her commitment to excellence and innovation continues to shape the future of media investment and strategy at Basis Technologies. April's expertise and insights have been recognized in industry-leading outlets such as AdWeek, eMarketer, and MediaPost. Before her tenure at Basis, she served in influential roles at IPG and Omnicom agencies. As an active industry contributor, April is a CHIEF member and a dedicated mentor at She Runs It, empowering the next generation of female leaders in marketing and media.
Listed skills include Digital Media, Integrated Marketing, Strategy, Mobile Marketing, and 25 others.
Current workplace
April Weeks's current company
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10 roles
April Weeks work experience
A career timeline built from the work history available for this profile.
Executive Vice President, Media Services & Operations
Sep 2018 - Jan 2024
Senior Vice President, Media Services & Operations
Jun 2017 - Sep 2018
Vice President, Media Strategy & Operations
Aug 2013 - Jun 2017
Member, Chief
CurrentChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
Feb 2022 - Present
Svp, Sr. Director Media Strategy And Innovation
Leadership responsibility for the media department with a focus on delivering results-oriented media recommendations across broadcast, digital, out-of-home and print media. Guided the team to establish the media mix, targeting strategies, buying approach and performance metrics across media budgets of varying levels. Partnered with senior clients to develop and implement forward-looking strategies to capitalize on digital media including mobile, search, social and video. Key member of new business initiatives resulting in revenue growth among new and existing clients.Client experience: American Airlines, Community Coffee, Dex/SuperMedia, Discover Network, Japan Airlines, Pacific Gas & Electric, Statoil and Texas Tourism.
Apr 2010 - Aug 2013
Vp, Director Of Digital Media
Managed a team of digitally focused media professionals, handling all personnel requirements including training and development, while stewarding the team to deliver best-in-class campaigns.Responsible for significantly increasing the media staff, implementing an analytics team, advancing the digital offering across the agency and partnering with clients to grow their digital media investment.Client experience: American Airlines, Dex/SuperMedia, Nationwide Insurance and Texas Tourism.
Mar 2007 - Mar 2010
Media Account Director
Developed, launched and led the digital media department for the Dallas office of Agency.com. Primarily focused on revenue growth among new and prospective clients by expanding the service offering to include digital display, paid search and lead generation media. Leadership responsibility for account servicing, client growth, revenue forecasting and all aspects of media strategy, planning and buying.Client experience: 3M, Fisher-Price, Hilton Hotel Brands, MasterFoods and Prevacid.
Oct 2004 - Mar 2007
Director, Client Services
Directeffect / Healthvision
Client services lead at DirectEffect, a digital marketing group within Healthvision. Provided consulting services to multi-facility healthcare systems throughout the country to help enhance digital marketing strategies. Managed the development of Web-based marketing programs and site redesigns including strategy, content development and creative. Partnered with external sales to cultivate new business opportunities among existing and prospective clients.
Aug 2003 - Oct 2004
Director, Communication Strategist
Developed communication strategies through analysis of consumer insights and data that resulted in the recommended media mix. Focused on direct response tactics using a mix of co-marketing, email, direct mail, and digital advertising. Successfully reduced acquisition costs while increasing response rates across multiple client programs. Client experience: Alcon, Fisher-Price, Proctor & Gamble and TXU Energy.
Feb 2001 - Aug 2003
1 education record
April Weeks education
-
The University Of Texas At Arlington
FAQ
Frequently asked questions about April Weeks
Quick answers generated from the profile data available on this page.
What company does April Weeks work for?
April Weeks works for Basis Technologies.
What is April Weeks's role at Basis Technologies?
April Weeks is listed as Chief Investment and Media Officer | Ad Tech & Digital Media | CHIEF Member | Transforming the Way Marketers Plan, Buy, Optimize, and Report their Digital Campaigns at Basis Technologies.
What is April Weeks's email address?
AeroLeads has found 1 work email signal at @centro.net for April Weeks at Basis Technologies.
What is April Weeks's phone number?
AeroLeads has found 4 phone signal(s) with area code 312, 972 for April Weeks at Basis Technologies.
Where is April Weeks based?
April Weeks is based in Dallas, Texas, United States while working with Basis Technologies.
What companies has April Weeks worked for?
April Weeks has worked for Basis Technologies, Chief, Tm Advertising, Agency.Com, and Directeffect / Healthvision.
How can I contact April Weeks?
You can use AeroLeads to view verified contact signals for April Weeks at Basis Technologies, including work email, phone, and LinkedIn data when available.
What schools did April Weeks attend?
April Weeks holds Bachelor Of Arts - Ba, Communication And Media Studies from The University Of Texas At Arlington.
What skills is April Weeks known for?
April Weeks is listed with skills including Digital Media, Integrated Marketing, Strategy, Mobile Marketing, Digital Strategy, Advertising, Digital Marketing, and Analytics.
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