April Samuelson, Mba Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Cleveland, OH, US

New York, NY, US

• Responsible for persona development, product and services value proposition and messaging, competitor analysis, positioning, pricing and sales enablement.
• Developed a process to announce product additions and updates to customers and to publicize them to the market
• Created sales materials for the ZiftONE product and related services, including spec sheets, reference pages and data sheets.
• Introduced new pricing strategy to better align to competition and drive opportunities for upsell
• Conducted interviews to develop sales personas and customized website pages to better reflect prospect needs identified in persona interviews.
• Worked with the Director of Customer Success Operations and Vice President of Professional Services to develop and market new services to existing customers.

Columbus, OH, US

• Strategically planned, managed and executed channel marketing programs such as email campaigns, lead generation events, lunch and learns, webinars and online programs to meet lead, opportunity, and pipeline metrics for.
• Managed all content for through-channel marketing and reported on adoption & performance
• Created and executed the through, to and for-marketing strategy for Synnex, Tech Data, D&H and Ingram Micro distribution partners
• Developed through-distribution channel partner recruitment strategy
• Drove channel product messaging, positioning, and strategy with sales and training presentations, solutions guides, sales playbooks, crossover guides, competitor battle cards, web content and product brochures
• Managed and executed marketing plans for IT channel partner resellers and IT distribution partners

Columbus, OH, US

• Led independent manufacturer's reps through the transition from the Emerson Network Power to Vertiv company name by conducting webinars with key stakeholders, creating a transition information hub, providing guidance.
• Created local marketing programs and tools for 69 independent sales offices and 15 company-owned sales offices in the United States and Canada
• Developed a group for marketing associates at independent sales offices; provided bimonthly training webinars and worked with them to created cohesive marketing throughout the United States
• Directed a project to create a traveling digital product showcase experienced by over 4,000 customers at over 100 events, including: a virtual reality experience, ten interactive 3D products and a customized branded.
• Created a special interest group for marketing associates at independent sales offices and led an in-person marketing training for this group, along with bimonthly webinars and specialized materials to guide them on.
• Managed the rebranding and reorganization of online internal sales portal, supervising external contractors and conducting user interface testing with key user types

Toledo, OH, US

• Created a go-to-market strategy for a new specialty fiberglass component expected to generate $2.4 million in gross margin annually, a more than 800% increase over the current product
• Persuaded management to stop development plans for a fiberglass component after discovering that it would be detrimental to the final product, freeing up time for the Science and Technology team

Arlington Heights, IL, US

• Created campaigns to increase sales of products, services and educational courses to plastic surgeons
• Managed the content of company social media pages for nine months. Increased Facebook fans and Twitter followers more than 70%. Increased YouTube subscriptions 140%
• Planned Resource Center booth for the world’s largest annual global plastic surgery meeting, resulting in sales of $28,000 over 3 days
• Developed new ASPS patient education brochure product line. Over 1,600 packs sold in the first 60 days of sales

Arlington Heights, IL, US

• Developed creative, results-oriented communications solutions for products, educational courses and services.
• Reinvigorated branding for Maliniac Circle giving campaign, changing messaging, language and color choices and style. This updated campaign, targeting high-end donors to The Plastic Surgery Foundation, resulted in a.
• Updated the annual dues process as part of a multi-department, cross-functional team. Wrote dues letters, invoices, website copy and emails. Worked with IT, membership and development to simplify online payment and.
• Wrote advertisements promoting educational symposia and products.

Rolling Meadows, IL, US

• Served as Managing Editor for the association’s bi-monthly member magazine, Currents.
• Created new monthly newsletter, The ASDS Bulletin, which was wrapped in with the journal Dermatologic Surgery, circulation 6,700 physicians worldwide
• Created a skin cancer focused Facebook page and Twitter account targeting consumers. Created accounts on LinkedIn, Twitter and Facebook to target members and potential members.
• Advised public relations agency on media relations and branding efforts. Edited and planned communications, including press releases.
• Made the association website, www.asds.net, easier to use. Worked with outside consultant to implement changes for search engine optimization. Managed and updated all website content using Ektron CMS.
• Managed association-to-member e-communication using Constant Contact and fax campaigns using Westfax.

New York, New York, US

• Gained key media placements in television shows, including the Lou Dobbs Show, newspapers like the Dallas Morning News and Chicago Tribune, for the American Society of Home Inspectors through media pitching and a.
• Increased trade media placements for Molex, through press releases, pitching and an awards program. Molex received 6 industry awards as a result of these efforts
• Designed communication pieces for a tradeshow and adapted a newsletter to the Constant Contact email service for the Trade Commission of Spain.
• Conducted a social media campaign for the PNY/St Jude “Let Our Memory Capture Your Memories” photo contest, increasing submissions by over 5,000 over one month
• Updated website and wrote case studies for the Firestone Building Products Company.

Master Of Business Administration (M.B.A.), Marketing

B.S., Public Relations, Honors College Scholar