Oversee all revenue operations data, processes, and technologies, with HubSpot as the primary tool. Led the consolidation of a bloated tech stack, moving the company toward a centralized system by sunsetting outdated tools like Salesforce, Outreach.io, and Zendesk. Successfully transitioned the entire team to HubSpot CRM, enabling streamlined operations and improved data consistency across the organization. Currently spearheading efforts to fully migrate subscription management and product integrations away from Salesforce, which will streamline processes and improve overall data accuracy.Led the charge in fostering a data-driven culture across departments, promoting collaboration and improving cross-functional data awareness. Working to bridge the gap between revenue and product data for a more holistic business view, utilizing Metabase and Userpilot to provide deeper insights and improve decision-making.As the sole operations professional managing all Revops systems and data integrity, I rely heavily on leadership collaboration to align strategies with business goals. Rely on cross-departmental solid partnerships to drive clarity of vision and operational success. Currently preparing a company-wide data strategy plan to further empower teams with better data stewardship and scalable processes.

Led key data cleanup initiatives, ensuring accurate and reliable data across marketing and revenue departments, resulting in improved reporting and decision-making. Spearheaded lead streamlining efforts between revenue teams, optimizing lead flow and fostering collaboration across sales, marketing, and customer success departments.Successfully streamlined key processes across revenue departments, resulting in improved collaboration and faster lead conversion times.Served as the go-to expert for Salesforce-HubSpot integration within the business operations department, ensuring seamless integration and data flow between the platforms. Managed the full marketing technology stack, aligning tools and processes with the company's strategic goals, which increased efficiency and supported growth.Collaborated with cross-functional teams to create and execute personalized marketing campaigns using enriched customer data, driving higher lead conversion rates and boosting revenue. Played a critical role in supporting the company’s partner program, working with partners to integrate systems, align marketing efforts, and create scalable workflows that drove customer engagement and revenue.Implemented scalable workflows, enabling the marketing team to quickly adapt to new strategies, contributing to the company's growth in a dynamic, fast-paced environment.

Administered and optimized the martech stack, enabling account/contact management, data insights, and Account-Based Marketing (ABM) outreach campaigns. Led strategy, design, execution, and operations for lead management processes, marketing databases, and automation solutions.Spearheaded the implementation of a more robust, marketing-friendly HubSpot CMS theme (Giant Focal's Hatch theme), improving the website's functionality and user experience for marketing teams. Led CMS projects to enhance marketing capabilities and website flexibility, streamlining campaign execution.Focused on driving operational efficiency by tracking performance metrics, planning strategic outreach, and conducting in-depth analyses to inform marketing decisions. Collaborated with sales and marketing leadership to enhance ABM efforts, improving overall engagement and conversion rates.

Owned the marketing execution strategy, managing all marketing technology activities while driving operational success. Developed and refined processes for the marketing database (HubSpot) and its integration with Salesforce (SFDC), ensuring seamless data flow, high data quality, and alignment between sales and marketing.Led the transition from Expression Engine to HubSpot CMS, significantly improving the website's functionality and user-friendliness for marketing teams. Drove the successful migration to HubSpot CMS, enhancing the company's ability to manage and execute marketing initiatives.Led initiatives to maximize conversions and establish standardized best practices across marketing and sales. Implemented automated workflows and optimized lead nurturing strategies to drive engagement and improve efficiency.

CONTRACT POSITION while FTE is on leaveSupport and implement demand generation programs and deliver sales enablement via content, technology, and campaigns to drive revenue growth. Responsible for building and executing marketing campaigns using Pardot and Salesforce, as well as overseeing all demand generation, marketing automation, event management, sales support and reporting initiatives.

Served as a key liaison between departments including Sales Ops, People Ops, and IT Ops, ensuring seamless communication and collaboration across teams. Completed comprehensive marketing reporting by collecting, assembling, and analyzing data for review, while maintaining historical data for continuous tracking and timeline creation.Managed and optimized the campaign deployment process, overseeing both scheduled and ad hoc campaigns. Responsibilities included loading HTML, testing dynamic content, building audience segments, conducting A/B tests, and scheduling deployments, all focused on driving campaign success.Developed and implemented processes to improve contact data hygiene, ensuring the quality and effectiveness of the prospect database. Led efforts to standardize marketing automation processes and infrastructure, optimizing workflow and driving best practices across the marketing team.Coordinated and facilitated projects from inception to completion, documenting processes and ensuring business objectives were met. Supported marketing initiatives by interfacing with both internal and external stakeholders, driving projects to meet deadlines.Oversaw the website deployment process, managed data requests from partners, and maintained a detailed monthly calendar of marketing activities. Communicated project status updates, ensuring all marketing initiatives were delivered on time and aligned with company goals.

Supported the set-up and execution of email and marketing automation campaigns, provide detailed reporting on campaign performance, and support other digital promotional efforts as needed.Created, scrutinized, critiqued, audited, and rejuvenated every facet of every email every day; from campaign conception, to data, to design, to content, to code, to customer experience, to testing, to reporting all the way to perfection. Supported the overall email campaign workflow and production, executing effectively against project schedule.Identified issues and engages system support, and appropriate team members as necessary. Supported the marketing team on a day-to-day basis, collaborating with and taking direction from other team members.*Refined email marketing workflows by gathering industry best practices, ensuring legal compliance requirements processes (CAN-SPAM) were integrated, and verifying workflow logic. Resulted in two logic loops identified and resolved.*Crafted a basic streamlined email template from scratch. Resulted in a simple and attractive template with cleaner HTML and CSS code that was responsive in all major email clients.

Performed testing, implementation, documentation, and updates as it relates to CRM (360View) software and system administration. Responsible for maintaining functional areas of data management, leads, campaigns, opportunities, dashboards, and reports. Implemented new enhancements including creation of custom objects, workflows, email alerts, and campaigns. Maintain multiple user roles, security, profiles, workflow rules, etc. Coordinated with cross-functional teams to address training and/or strategic business issues involving CRM and marketing operations. Communicated technical issues and resolved problems at all levels of the organization, both internally and externally. Aided in the development, utilization and expansion of marketing automation for onboarding, cross/up-selling, and retention efforts. Built programs and campaigns with multiple touchpoints that include all relevant digital content. Assisted in the maintenance of the website; using CMS to create, edit, and format landing pages, menus, banners and sidebar ads. Assisted in the creation and analyzing digital promotion efforts. Composed, edited, and proofread a variety of correspondence, presentations, and reports. Established, maintained, and updated files, databases, records, and other documents; developed and maintained data, and perform routine analyses and calculations in the processing of data.

Performed online member service functions while maintaining professional working relationships with online banking members. Responsible for daily, monthly, quarterly, and annually core processing procedures and backup. Assisted in desktop support responsibilities.- Conducted online banking data integrity assessment and cleanup. Analyzed and identified numerous closed or unused banking accounts, and purged accounts from database. Resulted in over 10% monthly savings on bill pay hosting invoice.