Managed a department with a talented team of five specialists and an annual marketing budget of around 1.25 million for 27 Dental Depot locations in Oklahoma ,Texas, Arizona and Missouri. The marketing department was not only responsible for marketing to new and existing patients but also assisted with recruitment, communicating and developing company culture amongst locations, and employee engagement and recognition. Some of my role responsibilities are: - Key leader in the development and definition of the company marketing strategy- Development of key business reports and analysis of customer service performance at all clinics- Lead the marketing teams to ensure flawless execution of marketing strategies at the clinics including the identification of ways to increase efficiencies or improve customer service- Coordinate with the Executive Team and key business partners to communicate brand messages and develop positioning as an active participant in the development of the media plan, advertising messaging and on-property collateral- Manage overall clinic communication surrounding promotions, brand building, and any other front of house communication. Is responsible for the complete, timely and accurate communication of all marketing programs to the clinic leadership and employee teams- Analysis, communication and increase of retention and growth percentages- Direct the hiring, training, or performance evaluations of marketing staff and oversee their daily activities-Evaluate the financial aspects of marketing activities, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections

I manage paid search campaigns from prospect state to campaign completion. Additionally I help analyze campaign statistics using tools such as Google Analytics and Google Adwords to determine the success of the campaign. Aside from my responsibilities as part of the paid search team I work with the rest of the digital marketing department to ensure that my campaigns are integrated and inline with any other services we are providing our customers (i.e SEO, Web Development, Social Media, Video Advertising, Content Marketing, etc.)

Manage campaigns currently receiving digital marketing services from OPUBCO, The Gazette in Colorado Springs and Reminder Media in Connecticut.These services may include one or all of the following: - On-site SEO - Local SEO - SEM (PPC) - Social Media Management - Conversion Optimization - Blogging - Email MarketingPut together and present proposals and pricing to prospective clientsCommunicate monthly, quarterly and sometimes weekly on progress and status of their digital marketing campaignCoordinate and lead meetings with clients and necessary team membersMeet with other team members to review, strategize, and/or brainstorm for all clients and campaigns

- Created customer profiles, prospect lists, thematic maps, etc - Handled any market research requests from advertisers and internally utilizing market research tools such as Nielsen Answers, Nielsen PRIZM, Experian Mosaic, Scarborough Prime Lingo, SRDS, Compete.com and Quantcast - Responsible for monthly pre-print forecast - Responsible for training, support and updating of pre-print ordering system (Target Smart)

Assign and oversee any creative projects requested by clients or for internal purposesCreate, schedule and monitor ads/campaigns running on the digital screensResponsible for maintaining network health and venue relationships in the OKC marketWork with sales staff in OKC and Pittsburgh to drive revenues Create sales packages/pieces for sales staff to present to clientsTrack sales and screen inventory in both OKC and Pittsburgh marketsHelp maintain relationships and mediate any requests of our media partnersCurrently manage one other employee in the Creative Services Department

Responsible for providing sales staff with weekly reports or as requestedCreated graphically enhanced sales packages for account executives to present to clientsCreated, scheduled and monitored banner ads ordered on the websiteAssisted with the organizing of the annual Bridal Fair Processed orders for the Oklahoma Ag NetworkAssisted Director of Sales with sales paperwork and anything else requested

Responsible for compiling prospect lists, performing market research and providing reports and other materials for account executives to use in the field utilizing tools such as the internet and Nielsen to do soCreate graphically enhanced sales packages for account executives to present to clientsUpdate website content using clickabilityKeep intranet updated with new employee information, programming schedules, company events and photosWork with graphic designer to ensure logos on internet and sales packages are correct and presentableResponsible for reconciling logs, preempting spots, placing spots, creating reports and providing traffic information utilizing OSI traffic when traffic manager is out of the office or unable to do so

• Scheduled and coordinated weekly meetings for the GM of operations • Answered phones and directed them to the proper department • Data entry of 200 employees’ hours worked, absences, and other miscellaneous information• Assisted with designing trade show displays and marketing materials• Responsible for delivering mail between departments• Sorted and distributed payroll checks• Ordered all office supplies • Created quality control packets for supervisors

• Responsible for corresponding with clients via e-mail and telephone• Designed brochures, business cards, fliers, menus, etc.• Reviewed business plans and made suggestions and changes if necessary