April Steele Email & Phone Number

Ashland, Ma

Event management and marketing for large-scale multi-day conferences, group travel & tours, musical performances, movie screenings, as well as banquets and fundraising events. Marketing Communications, Social Media Integration & Graphic Design.

Freelance writer responsible for researching and authoring cover articles highlighting the accomplishments and business practices of featured builders and/or architects for monthly glossy publication servicing the commercial building trade. (Freelance)

Responsible for marketing initiatives for MathWorks core businesses, including products for MATLAB Technical Computing, Math and Analysis, Image Processing and Analysis, Test and Measurement, Financial Modeling and Analysis, and Application Deployment. Provided management for programs including:The development and implementation of a large-scale corporate web-based seminar program that generated 25% of pre-qualified new customer leads, more than $500K in new product sales, and cost-savings in excess of $500K in year one.New product launches including web pages, marketing collateral, public relations, data sheets, sales training and technical informational kits.Designed corporate-wide customer reference database of sales success stories, application user stories, and customer references.Conducted in-depth analysis to determine the size of the company’s current Financial Modeling and Analysis application market and future growth potential.

Responsible for planning and executing integrated marketing strategies for a product line consisting of more than 200 PCI and USB imaging and data acquisition boards as well as application software for data and image acquisition, analysis and machine vision for industrial and scientific markets. Defined marketing strategy for product and corporate branding and messaging. Advised product managers in defining, budgeting, and implementing marketing programs supporting corporate goals.Supervision of in-house staff and outside vendors. Providing hands-on management of media planning, print and web advertising, catalog design and production, direct mail, web and e-commerce sites, PR, trade shows, and literature fulfillment.

Managed a sophisticated customer acquisition campaign including database marketing (using Primark/Disclosure to build a relational database from franchise customers) direct mail and telemarketingCommunications related to BankBoston acquisition and branch divestitures and development of sales tools, collateral, web page content

Healthcare & Scientific (1997 – June, 1999)Managed marketing and communication plans for two separate vertical markets with combined budget of $1 million, producing annual revenues of $87 millionDeveloped direct marketing programs, web pages, banner advertising/promotions, channel links, on-line lead database, market research and focus groupsImplemented vertical distribution strategies resulting in significant increases in healthcare salesEffectively worked with sales to ensure programs, pricing and products were on target; to provide training, information, tools and incentives to help sales reach targets.Law Enforcement (1995 – 1997)Managed innovative quantity-purchase direct sales program. Responsible for all tactical marketing activities including promotions, advertising, direct mail, collateral and PR eventsForecasted hardware products and produced film consumption models.Marketing Assistant, Environmental Programs (1991 – 1994)

Post-internship freelance work on assignment desk assisting assignment editor with story/idea files and assisting in communication with field crews, reseraching/furthering stories, monitoring wires, etc.

Mba, Marketing

Finance Marketing Management E-Marketing/Social Media Managerial Accounting Financial Accounting Business Strategy Organizational Behavior.

Bs, Journalsim

Activities and Societies: Alpha Delta Pi, Daily Free Press, Neighborhood Network News, Student GovernmentNewsroom Practice Radio Reporting.

Education record

Honors & AP Student